Applying the survey within LinkedIn will help you to know your audience and for many points that can be very important to take advantage of later for your business.
Types of surveys to apply on LinkedIn
New content to upload
If you have no idea what type of content to upload, then make a survey within LinkedIn and ask your audience what content they want you to upload first. This will help you interact with your audience so you can see what their interest is. It will also allow you to build anticipation and people will be more interested and waiting for you to upload that content.
Know your audience
If you want to know more about your audience, you can use LinkedIn's survey to find out what ages your followers are, whether they are male or female, what professional sector they are from and what their specific profession is. This will help you target your content to those professionals and how to sell a product to a specific person.
Next service or product
If you are about to launch a paid ebook or other type of product, but you don't know what topic to focus on, you can use a survey with several options for your audience to vote for the option that interests them the most. This will help you offer a better quality product. In addition, through the survey you will be able to discover a demand in something that you did not imagine and thus take advantage of that opportunity for your business.
How much do you know about...
You can publish a survey of this type, for example: "How much do you know about marketing? Offer options like "a lot", "a little" and "leave a question in the comments and I'll answer it". This way, you will be able to establish a dialogue with your audience and engage potential customers.
Analyze trends
Conduct a survey to find out what is the most popular trend on social networks. Offer multiple responses and engage your audience to participate in your content. As more people become interested in your posts, they will follow you and get to know you in the short, medium and long term.
Contribution created by: Karla Lorena Cordón Trejo.
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