Muchas gracias, Sim贸n, muy buen curso y me sirve mucho para seguir avanzando mi idea de negocio donde la gamificaci贸n es el core de esta. espero poder trabajar contigo a futuro liderando esa 谩rea.
Gamificaci贸n desde la perspectiva del Octalysis Framework
Descubre la gamificaci贸n
Gamificaci贸n impl铆cita vs. expl铆cita
La falacia de los PBLs
Mi camino en la gamificaci贸n
El Octalysis Framework
Descripci贸n general de los 8 Core Drives
Caso de estudio: Caixa Bank
Octalysis Nivel 1: los 8 Core Drives del Octalysis Framework (parte 1)
Core Drive 1: Sentido 脡pico & Vocaci贸n
Core Drive 4: Sentido de Pertenencia & Posesi贸n
Core Drive 5: Influencia Social & Relacionamiento
Core Drive 8: P茅rdida & Evitaci贸n
Proyecto final
Prep谩rate para gamificar un proyecto
Lluvia de Ideas al estilo Octalysis
Recapitulaci贸n del curso
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Gamification has become a powerful tool in the business world. The term refers to the application of typical game design elements in non-game contexts, such as marketing, education, and e-commerce. This approach not only increases motivation, but can improve the user experience and, ultimately, business results.
The psychological and design elements inherent in video games can change the way people interact with specific experiences. These techniques allow companies to shape user behavior to achieve certain goals, such as increasing engagement or building customer loyalty. Some industry leaders recognize gamification as a way to "work magic" in real life, facilitating positive and productive interactions.
Gamification, despite being a niche topic, is gaining traction in the business ecosystem. Like many, my path to this field began unexpectedly. During my industrial engineering studies in Colombia, I received a research scholarship in the United States that exposed me to the world of gamification. This opportunity required me to research current trends, leading me to discover an article that explored its use in e-commerce. Excitement grew as I realized that I could combine my passion for video games with an enriching professional application.
As I dug deeper into the research, I became completely captivated by the underlying principles of gamification. Although the process of finding the ideal job within this field was not easy, my persistence led me to Octalysis Group, where I was finally able to apply my knowledge and passion.
Gamification has an immense scope of action. Over the years, the Octalysis Group has collaborated with companies in a variety of industries:
The opportunities are virtually endless. Any company that wants to increase audience motivation and differentiate itself in a competitive market can benefit from gamification.
We live in an era where competition for human attention is fierce. Years ago, distractions were limited, but today we face social networks, varied digital content, advanced video games and virtual reality. Products and services must fight harder to capture the user's attention, and this is where gamification shines as a viable solution.
Gamification represents a relevant and promising path for anyone interested in experience design or looking for a differential in their professional field. More so now, as the world moves from the physical to the digital realm, gamification offers an innovative approach that can make a significant difference.
If you are interested in this exciting field, consider studying it and incorporating it into your professional skills. In a constantly evolving world, gamification is not just a passing trend, but an essential transformation tool in all sectors.
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Muchas gracias, Sim贸n, muy buen curso y me sirve mucho para seguir avanzando mi idea de negocio donde la gamificaci贸n es el core de esta. espero poder trabajar contigo a futuro liderando esa 谩rea.
Yo estudi茅 animaci贸n y artes digitales, y ahora como consultor de tecnolog铆a y realidad aumentada, la gamificaci贸n me cae como anillo al dedo
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