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Writing on professional networks

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Resources

One way to rediscover writing in English is through professional social networks. Transmit our knowledge or our ideas on a social network like LinkedIn by writing about ourselves, our projects or work experiences.

Why write for LinkedIn in English?

Conveying your ideas and making them public on LinkedIn will allow you to show yourself as a professional. Attract recruiters, partners, clients or job opportunities. There are many reasons to write posts in English on this social network:

  • Growing your professional career
  • Get seen by recruiters or other professionals
  • Part of your personal brand

LinkedIn: posts vs. articles

In a professional social network like LinkedIn, we have two writing options: posts or articles. Let's see when to use each one and what characteristics they have when it comes to writing.

Posts:- Until 1,300 characters: posts are short and fast reading- Quick way to connect: posts are an easy way to connect with people- Easily shareable: it is very easy to share an interesting post

Articles:- Until 125,000 characters: articles can be longer rather than posts- Showcase in-depth knowledge: more length means more opportunities to show your experience in that topic- Shareable outside LinkedIn: an article is easy to share through another social network or website

Useful tips for writing on LinkedIn

Every text you write can be optimized by following a series of useful tips to make your content more interesting for the reader:

  • Be prepared to show emotion: we are not robots, do not be afraid to show emotions, feeling, and thought in your texts
  • Write for busy individuals: people are very busy, write posts or articles as short as you can
  • Write for the reader, not yourself: use more "you" instead of "I" in each text
  • Positive content = articles: articles are more recommended for positive to motivate your reader to express your emotions and knowledge
  • Serious content = posts: posts are more recommended expressing opinions, interact with your audience in the comments section finding fast reactions and starting conversations

You may be wondering now what kind of language to use in the posts or articles you write. LinkedIn is a social network of ordinary people like you or me. Writing informally is fine. We are not writing an academic essay where it is highly recommended to write formally.

One of your great writing skills will be storytelling. You know how to tell stories or facts in a way that grabs the reader and keeps them reading.

You can explore the Storytelling for Personal Branding Course to learn about this important writing skill and take your writing to another level.

Content Structure

Let's talk about how to structure a post or article in a way that makes it more enjoyable and faster for the reader to read.

  • Titles that stop people scrolling: several paragraphs without a title in the middle are not a good idea, divide your text in sections with independent titles.
  • Bullet points are your best friends: as we said, people are busy and bullets or lists of items are easy and fast to read.

You can use different structures to narrate an article:

  • Structure Problem - Solutions: explain the problem, and immediately the solution
  • Structure Advantages - Disadvantages: compare a thing with advantages and disadvantages
  • Structure Chronological - Past, present & future: speak about the past of a thing, the present, and the future of how this thing will evolve

A few last tips to polish your texts:

  • Don't use big paragraphs: no one wants to read long paragraphs
  • Edit and be concise: then to finish writing an article, read and edit it, don't repeat things and be as concise as possible
  • Don't forget a call to action: what do you want your readers to do later to read an article?

Grab your readers' attention with catchy titles that make them stop scrolling and get interested in your articles. You can use clickbait techniques such as the following:

  • if you are thinking about...
  • This is the biggest problem with...
  • These are the most important...
  • My story of...
  • Here is what I learned...

Conclusion

Without a doubt, writing professionally is a challenge and there is a lot to learn in order to achieve excellent articles. Any advice you receive will help you to write, whether in Spanish or English. Courses such as Online Writing or Creative Writing are Platzi to help you develop writing tools and techniques.


Contributed by: Kevin Fiorentino (Platzi Contributor).

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Recently I discovered the English profile on LinkedIn (thanks Fredy for the info), I’ll try to write some posts in English, but my problem is I don’t feel confident writing on others’ posts in English, I’m afraid if they judge me for my poor vocabulary or if I make mistakes writing some words…

if you are thinking about getting a job where your English skills are necessary, don’t give up, keep practicing and you will get it.
We will get it.

Writing on professional networks

  • Write on professional networking sites such s linkedIn.
  • Consider use an appropriate language, structure, and topics when writing on the professional networking sites.
    .
    Why write on professional networks?
  • To grow your professional presence.
  • Get seen by recruiters.
  • As a part of your personal brand.
    .
    Useful tips:
  • Be prepared to show emotion.
  • Write for busy individuals.
  • Write for the reader, not yourself.
  • Don’t use big paragraphs.
  • Edit and be concise.
  • Don’t forget a call to action.
  • Learn how to write titles.
  • Learn copywriting.

Writing on professional networks

  • The purpose of writing on professional networking sites such as Linkedln
  • Useful tips: writing on professional networking sites
  • Language, structure and topics to consider when writing on these sites
    The purpose
  • Growing your professional presence
  • Get seen by recruiters
  • Part of your personal brand!
    Linkedln: post vs Articles
    Post
  • 1300 characters
  • Quick way to connect
  • Easily shareable
    Article
  • 125000 characters
  • Showcase in depth knowledge
  • Shareable outside Linkedln
    Useful tips
  • Be prepared to show emotion
  • Write for busy individuals
  • Write for the reader, not yourself (I vs You )
  • Positive content= articles
  • Serious content = post
    Language to use
  • Formal or informal?- Semi-formal
  • Storytelling
    Structure
  • Titles that stop people scrolling
  • Bullet points are your best friends !
  • Problem -Solutions
  • Adventages - Disadvantages
  • Chronological - Past, present &future
  • Don 't use big paragraphs
  • Edit and be concise
  • Don 't forget a call to action

Sample topics
if you are thinking about becoming a fronted developer, this, this article is for you

  • This is the biggest problem with the IT industry right now
  • These are the most important skills to become a full stack developer

Pro tips:

  • Create an eye-catching title that stop people scrolling.
  • Use bullet points, be concise.

Examples of content structure:

  • Problem / Solution
  • Advantage / Disadvantages
  • Chronological
### **Why write in English on LinkedIn?** **Building a Professional Presence**: * Recruiters often search LinkedIn for potential candidates. * By staying active and writing in English, you’ll display your language skills and showcase your personal brand. **Personal Branding**: * Your posts and articles reveal your thoughts, beliefs, and professional identity. * Writing on LinkedIn allows others to see your level of English, communication style, and expertise. ### **Writing formats on LinkedIn** There are two primary formats to consider: 1. **Posts** * **Length**: Up to 1,300 characters * **Purpose**: Short, engaging content that’s easy to share 2. **Articles** * **Length**: Up to 125,000 characters (though they don’t need to be that long!) * **Purpose**: In-depth content to display expertise and knowledge Choose the format that best suits your message and engagement goals. ### **Tips for writing on LinkedIn** 1. **Show Emotion** * Don’t be afraid to express how you feel about a topic. It helps the audience connect with you. 2. **Consider Your Audience** * People on LinkedIn are busy, so keep your content clear and concise. * Use short paragraphs for easy readability. 3. **Focus on the Reader** * Limit the use of “I” statements and focus on “you” statements. * Examples: "You can apply this information," "This will help you grow." ### **Choosing content style** **Posts**: * Great for quick opinions, sharing a thought, or prompting interaction. * Encourage readers to comment, share, or discuss. **Articles**: * Best for in-depth insights, inspiring or motivating your audience. * Allows you to expand on ideas and connect emotionally. ### **Language and tone** * **Tone**: Aim for a balance between formal and conversational. Use contractions if they feel natural. * **Audience**: Remember, LinkedIn isn’t academic; you’re writing for professionals, not academics. Keep it friendly and approachable. **Tip**: Storytelling is highly effective for sharing experiences, lessons, or emotions. ### **Structuring your content** 1. **Title**: * Craft a title that grabs attention. Examples: * "This is the biggest problem with..." * "These are the most important skills to become a full-stack developer." 2. **Use bullet points**: * Bulleted lists make content easy to read, especially for busy readers. 3. **Organizational Structures**: * **Problem-Solution**: Introduce a problem, then offer solutions. * **Pros and Cons**: Weigh the advantages and disadvantages. * **Storytelling**: Start with the past, move to the present, and discuss the future. ### **Finalizing your writing** * **Be concise**: Remove unnecessary words and repetitions. **Edit thoroughly**: Aim for clarity and brevity in each sentence.
My career is very interesting because I enjoy exploring different aspects of learning. I like writing in blogs, and at the moment, I feel motivated because my next challenge is to write more frequently on Hive, which is still in the Web 2 space. For that, I need to learn Markdown and a bit of HTML. I enjoy learning and putting my knowledge into practice, and I will continue with the same motivation to write on my own blog, 'Creatividad Sin Límites.' Currently, my focus is on improving my writing skills while also practicing speaking English. I hope that in the coming years, I can practice with native English speakers and meet people from different countries.
I am someone who enjoys learning through different routes on Platzi. My current goals are to learn about marketing and the IT industry. I want to become a frontend developer, but my first step is to understand the basics, like mathematics and introductory programming. To achieve this, I plan to learn not only through Platzi but also by using other platforms like Udemy and LinkedIn Learning. I will continue to practice my English and improve my writing skills by blogging. I hope all of these skills will benefit me and help me become someone who enjoys speaking English and interacting with other Platzi students
**Title: Key Lessons from My Decade as a Translation and Interpretation Student** As I reflect on the past ten years of my journey as a student of translation and interpretation, the lessons I’ve learned extend far beyond the textbooks and classroom exercises. The field has challenged my linguistic abilities, shaped my critical thinking, and deepened my cultural understanding. Here are the most significant insights that have defined my experience and contributed to both my personal and professional growth. **1. The Power of Precision in Language** In translation and interpretation, even the slightest nuance can drastically alter the meaning of a text or spoken word. Over the years, I’ve come to appreciate that precision isn’t merely about vocabulary or grammar—it’s about cultural sensitivity, tone, and intent. A translator must become a master of reading between the lines, understanding the unspoken, and conveying not just words, but the essence of the message. **2. Adaptability is Key** The language industry is dynamic. New technologies like machine translation tools and artificial intelligence have emerged, reshaping the landscape. My time as a student taught me the importance of staying flexible. Embracing tools like CAT (Computer-Assisted Translation) software, while remaining grounded in traditional linguistic techniques, has been critical. The ability to adapt and learn continuously has helped me navigate this evolving field. **3. Deep Cultural Immersion is Non-Negotiable** While fluency in two or more languages is essential, my education highlighted the importance of cultural fluency. To translate effectively, one must immerse themselves in the cultures of the source and target languages. This means understanding historical context, social dynamics, and even colloquialisms that can shape meaning. Cultural awareness transforms a literal translation into one that resonates with the target audience on a deeper level. **4. Time Management and Multitasking are Essential Survival Skills** As a student juggling complex assignments—ranging from legal and technical translations to real-time interpretations in various settings—I quickly learned that time management is not just a skill, but a survival tool. Prioritizing tasks, managing deadlines, and maintaining a high level of accuracy under pressure were essential components of my academic and practical training. **5. Emotional Intelligence Matters** Interpretation, in particular, requires more than just technical skill. You often find yourself in high-stakes environments, such as courtrooms, hospitals, or diplomatic settings, where emotions run high. Being emotionally attuned to both speakers, maintaining neutrality, and managing your own stress is as important as linguistic accuracy. My training has helped me hone my emotional intelligence, enabling me to act as a bridge in difficult conversations while maintaining professionalism. **6. The Journey is Ongoing** Despite a decade of study, one of the most profound realizations is that learning in this field never truly ends. Languages evolve, industries shift, and the global landscape constantly presents new challenges. What my academic journey has taught me is to embrace this never-ending cycle of learning with curiosity and humility. **Conclusion** My ten years as a student of translation and interpretation have been both challenging and rewarding. The skills I've acquired—precision, adaptability, cultural immersion, time management, and emotional intelligence—are invaluable not just in the linguistic field but in all professional endeavors. I move forward with the understanding that mastery is not an endpoint but a continuous process of growth and refinement.
The remembering platzi conf 2024 mexico has relased yesterday so I want to write a little message about my experience in linkedin. Ihope that my grammar and writing skills be enought to this work

5 Useful tips to improve your work from home environment.

When we work from home, the biggest plus point is the increased flexibility. But this luxury can often turn into a missed opportunity if not handled carefully.

So that´s why I would like to share with some essential tips to improve your work from home environment:

  1. Make a dedicated workspace: Having a particular space all to yourself will enable you to keep yourself oriented to your work by providing an office environment.

  2. Set boundaries with other members of your household (for example: your baby, or your pet) is the key to mental wellbeing while working at home.

  3. Get Ready for Your Work Day: You must get ready for your work as you usually do. Casual dresses are great and give you comfort and a sense of freedom. But wears pajamas may not help you to stay productive if you wear them for 48 hours straight.

  4. Install Quality Technology: If we have a poor internet connection can get frustrating. I suggest invest in quality tech, because It can be a very embarrassing situation when your connections gone while attending an important meeting.

  5. Prepare a To-do list or Planner: It means organize in order of priority your tasks. Creating a to-do list would efficiently keep track of your progress.

Tell me, which tips do you practice? Do you have another tips?
Read you in the comments.

#writingwithplatzi

I would start with something like" This is what 2023 has brought me so far" and start writing about my profesional journey this year.

I loved this class! A lot of advices to write.

These are the most important skills you need to speak any language, being patient, constand, spirited, and the most important daring, those skills will guarantee you success in speaking English fluently.

If you want to write, share knowledge and experience in professional networks you have two options, post or article. Remember that the language for this kind of content shouldn’t be formal, you can write it semi-formal, is more important to remember you’re writing to someone else, talk more about you, instead of I.
Remember the structure:

  • Problem-Solution
  • Advantages - Disadvantages
  • Chronological - Past, present & future
  • Don’t use big paragraphs (short, quick to read)
  • Edit and be concise!
  • Call to action!

I have written this short article
How to be an expert in anything

How to be an expert according to science?
At this moment, I would like to tell you how to improve your skills in anything, for example, According to a popular opinion as the 10,000-hours rule is a more pop-psych myth than reality
why do I tell you this?
because there are a lot of factors to be an expert
one of these is you need a trainer who gives you feedback what are your mistakes and how you can learn from them

Beyond your comfort zone,
People are happier in their comfort zone than being at risk Why? because they fair to fail, to lose but that is not true one way to get a goal is to challenge yourself, you have to see what are your weakness and your stretches, not judge yourself, to see
Challenge your Self
if you don’t challenge yourself you will be an Ordinary person who never is going to play in the big leagues

Sacrifice yourself
being willing to do everything, you have to sacrifice if you have a lot of things to do, study, work, the family time your couple it’s not an excuse to study
first, you have to be organized with your life and you always have time to do
anything,

What is the thing you can get rid of?
videogames, being together with people doesn’t contribute to your life

Deliberate practice
Although the deliberate practice is one the best way to learn is the hardest thing, because it is hard to practice without a trainer and is uncomfortable
Researchers looked at participants in the National Spelling Bee and they have found that deliberate practice—defined as studying and memorizing words alone—was more effective than reading for pleasure and being quizzed by others as a study method.

So what are you waiting to start,
Challenge get your favorite thing in your life and start to become an expert.

I like the informality used in the posts on BuzzFeed, those are a great examples on how to write for a young audience on internet

Great tip the one about using more “You” instead of “I”

My story of becoming full stack its beginning I mean this is my first time understanding this topics however if you want I can give you this tips: In the first time in te morning try to learning everything related to the programation in english, and with that belive me that you will have a full understanding about the topic. The best 5 tips of how you can improve your work from your house. 1.- you need to take a cold shower 2.- remove all distractions outside of work; try to only be with your cellphone, laptop, notebook, and some book that inspire you .