¿Cómo configurar tu perfil de LinkedIn para que sea visible?

How to improve the visibility of your LinkedIn profile?

LinkedIn is a powerful tool to connect with professionals, search for new business or employment opportunities and strengthen the presence of your personal brand. The key to success on this platform is visibility. That's why it's crucial that you set up your profile correctly so that it is visible to as many people as possible. Let's see how to do it.

What are the basic visibility settings?

To start, access "Settings and Privacy" from your LinkedIn profile. Here you will find several settings that impact your visibility:

• Profile Display: make sure your name and headline are visible. It is essential that people can recognize who you are right away.

• Public visibility: Activate this option to make your name, contact and other basic information visible. The list should have a green tab indicating that they are public.

How to protect your personal information without losing visibility?

Not everything should be visible to everyone. On LinkedIn, you can protect your personal information while maximizing your visibility:

• Email: Set who can see or download your email address to "First degree contacts". This will prevent unnecessary spam.

• Contact Visibility: You can decide if you want others to see your contacts. If your strategy is to allow others to see who you know, leave it public; otherwise, disable it to gain privacy.

What to do with your activity and followers?

Managing your activity and followers also contributes to your LinkedIn presence:

• Online status: determine whether others can see when you are active on the platform. To avoid pressure and misunderstandings, you can set this to "No one".

• Profile updates: If you make a lot of changes, it is advisable to deactivate it so as not to flood your contacts with notifications. Activate it only when necessary.

• Followers: Allow any LinkedIn member to follow you. This will expand your reach beyond your immediate network and strengthen your presence on the platform.

How does your profile influence outside of LinkedIn?

Your LinkedIn profile not only ranks within the network itself, but also affects how you are found on search engines like Google:

• Visibility outside of LinkedIn: keep this option enabled so that your profile appears in external searches, making it easier for a wider audience to find you.

What additional considerations to keep in mind?

There are other aspects of visibility that you should not overlook:

• Company representation and interests: value disabling this so that you are not associated with other LinkedIn content without control.

• Mentions and tags: Allow others to mention and tag you. This exposes you to new audiences and creates opportunities for connection.

Properly setting up your LinkedIn profile is vital to your networking and personal branding strategy. Adjust these settings to maximize your presence and make sure you are accessible for opportunities as they arise. Have you set up your profile in a similar way? Share your experiences and challenges so we can continue to learn and improve together.