Learning to analyze advanced English grammar will allow you to take that step you need in work environments to analyze business needs or responsibilities.
You will be able to take advantage of the content to practice your reading, do it out loud to practice your pronunciation as well. Write down any words or phrases you don't know and answer a series of questions to evaluate your reading comprehension of this text.
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Alejandra: Good afternoon, everybody. Welcome to the meeting. Today we'll be going over some marketing logistics, addressing recent concerns, and determining our priorities for the next three months.
Michael and Monique, our new analytic coordinators, are going to start us off with a presentation. Let's give them a warm welcome! Michael: Thank you, everybody. Being appointed to this position is a serious honor. In our department, we find that deciding on proper action always requires careful analysis, and we're very glad to be able to share some talking points with you all today.
First and foremost, in the past couple of months, we've seen some serious improvement in our engagement with our clients. Our investment in the social media team has led to some positive growth in our customer base, and our inbound marketing team has made some serious gains in terms of sales. Nonetheless, we've run into a couple of problems, and we need to develop a new strategy going forward to rebound from some mistakes we have made. Monique, would you like to give them the bad news?
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Monique: Yes, hello everybody. Thank you all again for having us here today. Despite these positive trends that we've experienced in the last few months, in the last week we saw a serious dip in our expansion. It appears that our Halloween sale was far less effective than anticipated.
Our competitor, Gorilla Products Inc. sold nearly twice as many units as we did. We found in some anonymous surveys that the customers reacted poorly to our use of cold calling, email promotions and other outbound marketing techniques. Yes, Julio?
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Julio: So, it seems to me that the more we use invasive marketing techniques, the less likely customers are to purchase our products. I mean, I know what it's like to be irritated with all those spam emails.
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Monique: Exactly! And the longer we spend bothering people with these outdated methods, the less resources we'll have to invest in more efficient techniques like marketing based on data and search engine optimization.
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Alejandra: Wow, I'm shocked that our clients had such a bad reaction to the emails. Would it be too farfetched to get rid of email marketing altogether? As long as we keep our loyal customers engaged with our new products through social media, we probably don't have to send them emails, right?
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Michael: Yes, this is definitely an option that we've been considering. Seeing that our investment in the social media and inbound marketing team has proven so successful, I'd say we should focus entirely on that strategy in the next three months.
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Monique: In fact, a whole new plan for the Halloween sale had been developed in September, but we weren't able to execute it in time this year. Maybe we could implement a similar strategy for the holidays this year.
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Julio: Absolutely. I had gotten so used to those pesky emails that I never thought of the new possibilities. Should we take a look at the new strategy this week?
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Michael: I think we should all read it and start familiarizing ourselves with it in the next couple of days. Judging by the data, I think we'll have five times the amount of units sold this holiday season if we dive head on into some new tactics.
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Alejandra: I never would have thought ten years ago that the marketing landscape would have been transformed so drastically by technology, but I trust you guys and I know we're on the right track.
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Julio: Excellent! Well, I'll get started right away reading the new strategy, and we'll start implementing it next week. Thank you both so much for your hard work!
From this marketing work conversation between Alejandra, Michael and Julio, try to answer the following questions:
Don't worry if you haven't managed to understand the whole conversation. In the following classes you will see more advanced language to understand how to express yourself with the most advanced grammatical structures.
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