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10 Min
14 Seg

Conditional Conjunctions

13/23
Resources

If you don't know your English level yet, go to our Platzi English Test and find out in minutes. 🚀

Conditional conjunctions allow us to talk about things that will happen if another one is previously fulfilled. They express that a certain circumstance must happen in order for another one to be fulfilled or not.

Conditional Conjunctions

In the English language, there are a series of words that allow you to speak in a conditional way to express what will happen, or not, if other events happen before, or of events that happened as a consequence of other previous events. Some of these words are already familiar to you:

  • If
  • Unless
  • As long as
  • Provided
  • Seeing that
  • Given that
  • Regardless of
  • In light of
  • Considering that

Let's look at some examples:

  • We will be able to increase our sales in these months if we manage to acquire new suppliers.
  • Unless the supplier agrees to this price, we won't be able to continue with our expansion plan.
  • There will be an added bonus as long as everyone on the team completes the project.
  • Unless management gets back to us today with the results, we'll be falling behind!

Let's look at examples from the roleplay:

  • As long as we keep our loyal customers engaged with our new products through social media, we probably don't have to send them emails, right?
  • Seeing that our investment in the social media and inbound marketing team has proven so successful, I'd say we should focus entirely on that strategy.

This advanced vocabulary is ideal for analyzing facts and creating working strategies to indicate which path the team will take depending on the facts.

It is very important to be able to express condition when constructing sentences and to be able to talk about one thing depending on another. If is the first conditional we all learn and the easiest to use. You can expand your vocabulary and take it to another level by using a number of other words that also express condition.


Contributed by: Kevin Fiorentino (Platzi Contributor).

Contributions 67

Questions 1

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Given that in the analysis of the last results of our company we could observe that people usually increase their buy tendency to products as catnip products in dates close to holiday and Christmas. Having cleared this information , we can start with the elaboration of campaigns that can allow us to encourage people within more contact with this product type. In light of improving our sales I consider that this information really is very important to have in account at the moment to think about new sale campaigns because it can give us better directions in our campaigns.

Good morning team In light of the data analysis seen previously we can conclude that our customers loves give holidays gifts to his cats given that they tend to buy our product exponently in december, the sales are quite good on that season but regardless of that we need increase the sales in every season of the year, try and get more incomes throughout of the year and of course the comming year too, as long as we can develop a new strategy we´ll be fine, talking about it i have a few ideas like a pascua’s cover design, do this to halloween too and of course make their respective campaign, another idea is contact to a tv channel to promote the product but first we gonna need make a flashy video, that would be job for marketing team.

My data analysis:
Catnip sales increases on christmas given that our customers want to feed their cats when there’re visitors at home, since they want to show their pets. In light of this patron, our company should enhance the marketing, looking for engage new customers, through advertising that encourages people to continue with this pattern. As long as people still love petting cats at Christmas, we can expect that our sales will be high. Regardless of people who prefer dogs over cats, we don’t need to be worried about sales because most of our clients have cats.

# Conditional Conjunctions Activity: \_\_\_\_\_\_\_ management gets back to us today with the results, we’ll be falling behind! \- In light of \- As long as \- **Unless** \_\_\_\_\_\_\_ Billy has been an exceptional worker, I’d say he deserves to lead the team. \- **Seeing that** [- Regardless of]() \- As long as \_\_\_\_\_\_\_ that our competitors see our new model as a threat, we may see some attempts to copy our designs. \- **Provided** [- Disregarding]() \- As long as Practice: You are a data analyst at a cat food company. You have discovered that people tend to buy your catnip products around the holidays to feed to their cats on Christmas. Explain these results using the following conjunctions, and develop a strategy for the future. \- As long as… **As long as** this trend continues, we can use it to our advantage by developing a holiday-themed marketing strategy. For instance, we could create festive packaging and offer special holiday discounts. Additionally, launching a seasonal social media campaign to promote the idea of “treating your pet this holiday season” could attract even more customers. \- In light of… **In light of** the fact that our catnip products are in higher demand around the holidays, particularly as a Christmas treat for cats, we have a great opportunity to increase seasonal sales. To make the most of this trend, we could design holiday-themed packaging and introduce a limited-edition Christmas blend. Additionally, we could implement a targeted marketing campaign on social media to raise awareness about our catnip as a fun holiday gift for pets. \- Given that… **Given that** our catnip products experience a significant increase in sales around the holidays, specifically as a Christmas treat for cats, we can use this trend to shape our marketing strategy. To capitalize on this seasonal demand, we could introduce limited-edition, holiday-themed packaging and create a “Holiday Treat for Your Cat” campaign. Additionally, promoting these festive catnip products through social media and email marketing would remind pet owners to treat their cats during the holidays. \- Regardless of… **Regardless of** the season, our catnip products sell steadily, but we’ve discovered a noticeable increase in sales around the holidays, as customers tend to buy them as a Christmas treat for their cats. This trend presents a clear opportunity to increase our holiday sales by capitalizing on this behavior. Moving forward, we could create special holiday packaging and launch a “Holiday Catnip Treat” campaign to promote our products as perfect Christmas gifts for pets. This strategy would aim to boost seasonal sales while strengthening our brand’s presence during the holiday season and beyond.
Given that we know people buy catnip products for holydays, we got to be prepared the product at the begining of december. As long as we make a good strategy for holidays with our products, we´re going to get a lot of earnings. Regardless of what our competence does we have to improve our job on strategies to do better. In light of the las three month´s results we have to improve our sales.

Given that our catnip products are sold around the holidays, I was thinking of making a campaing on social media promoting our cat food with descaount if they buy their catnip.

Hey Team, Jugging by the data, our customers are buying our catnip product around holidays. Given the upward trend we are seeing in sales, we should increase our presence in the market in hopes of improving the profitability as long as the trend continues developing. Additionally, in light of recent complains, we´ve optimize our servers to deliver a more solid service to our clients, regardeless of the extra costs we'll incur.
As long as Seeing that 1. **Unless** management gets back to us today with the results, we'll be falling behind! (ok) 2. **Seeing that** Billy has been an exceptional worker, I'd say he deserves to lead the team. 3. **Provided** that our competitors see our new model as a threat, we may see some attempts to copy our designs. (ok)
**In light of people** tend to buy our catnip products around holidays, we are consider some incentives could be implemented to increase that trend.  **As long as** we talk about a top client, we can offer a free delivery, **regardless of** the size of the order.  **Given that** it is a new strategy we can try for one month with topo clients and evaluated the results.
Given that in the last results analysis we discovered a new trending with people buying catnip products close to Christmas holidays regardless of rumors by market competition, and in light of increasing our sales according to previous information, as long as we keep our clients engaged with these products, we probably won't worry about revenues.
Here are examples using the specified conditional conjunctions: 1. **If**: If we increase our marketing budget, we might attract more customers. 2. **Unless**: We won't succeed unless we improve our product quality. 3. **As long as**: As long as we maintain our customer service standards, we will retain loyal clients. 4. **Provided**: Provided that we meet the deadline, we can launch the new product on schedule. 5. **Seeing that**: Seeing that our sales have increased, we should consider expanding our team. 6. **Given that**: Given that the market is competitive, we need to innovate continuously. 7. **Regardless of**: Regardless of the challenges, we must stick to our strategic plan. 8. **In light of**: In light of the recent data, we should revise our marketing strategy. 9. **Considering that**: Considering that we have limited resources, we must prioritize our projects.
Hi everyone, In light of the new data analyst given by our team, we have found some interesting trends surrounding the holidays. Having been catnip for cats during Christmas, our product sales skyrocketed. it is now time to develop new strategies for the future to increase both purchases and our company's productivity. First, we need to identify the areas where catnip consumption is growing. Then, we can offer free samples to customers who spend more than $50 on our best cat food, introducing them to the product if they haven't tried it before. If their cats love it, they may purchase more catnip, allowing us to evaluate whether the strategy is effective.
Hello team, Regarding the trimestral analysis, these are the conclusions. First, we have seen a tendency to get a holiday atmosphere that attracts clients. Considering that almost all the companies are doing that, we have to implement this strategy for the end of the year. Another important aspect of the analysis is that the sales and the gifts for the most important clients are tendency in this season. Considering that our capital isn’t enough to cover all these expenses, we can afford to select only five key clients to give a gift and only exclusive sales. To conclude, we can implement these strategies for future holidays like Holy week and Thanksgiving. Thanks, team.
Given that Christmas day brings lots of sales, we will be investing more money on advertising in this specific time of the year.
The canip products was the key of our success on holidays last year. So, as long as we keep stocked catnip products during Christmas we are going to be ok. Regardless of the competitors which are focusing on other post-processed cat food. In light of getting more revenue, is meant to do a research about new catnip products to attract more customers or keep our current ones. Given that, we're leaders on catnips category, we can lead where this food category goes.
In light of people buying our catnip products around the holidays, the marketing strategy could be stronger near holidays.
**Given that** trend, it is important to stock catnip **as long as** the Christmas come. **In light of** that information, can be concluded that **regardless of** the season of the year, Christmas is the best season. That's why the stock must be the double of the amount that is normally for this season.
In light of the recent discoveries around the consumption peak made on holidays, we could design strategies to enhance our sales performance. We can make more sales as long as we establish new commercial holidays. If we associate these new holidays with our brand, we could grow 5x, regardless of the competitors' maneuvers. Given that, all that we'll need is a strong marketing campaign.
Good morning everybody, in light of the results of the sales obtained last years, where we found that our costumers buy our catnip around the holidays, we need to develop a new strategy for next Christmas season, regardless of the short time we have to implement the strategy we have to be proactive, given that we found that our competitor will launch a new commercial the next week. As long as we keep our product with high standards and satisfaction guaranteed to our customers, the season and the campaign will succeed!
Given that in the analysis of the data of our company we have concluded that people usually increase the tendency to buy our products as catnip products in holiday and Christmas. According with this information, it’s necessary start with the elaboration of campaigns that can allow us to get more customers who really want to buy our products. In light of improving our sales I consider that is crucial to have an account at the moment to think about new sale campaigns because it can give us better directions in our campaigns.
**Conditional conjunctions**  **Given that** our clients keep buying catnip to feed their cats during christmas season our sales will have increased by the end of the year. **Regardless of** our goals for the company we must focus on this month only, because it’s the last and **as long as** the catnip is sold we need to order more units in case of a lack of it. **In light of** last year the sales didn’t generate more incomes for the company but now having studied the market we will get the objectives this year
good morning i have the pleasure to tell you that after a long data analysis we have found that people tend to buy our catnip products around holidays to feed to their cats on christmas, so as long as we use this information intelligently the sales are going to increase in the way we hope to. in light of this information we are going to do a huge marketing campain for this christmas, where the cats are going to be presented as forgotten and sad kids and the catnip is goign to be the way the cat owner shows his love for the "kid" (cat in this case) given that this provide us access to the costumer emotions and all of us know that is the best way to get sales.
Greetings everybody! Given that all yearly data has been gathered, today I bring you this this report about the catnip products in which you can notice that it is on holidays, especially christmas the season we sell the most, In light of this information our christmas marketing efforts should be focused on catnip products, as long as we prepare the spring season for another product in order to maintain our spring earnings as high as christmas ones.Regardless of the christmas really good profit we have to increase our numbers the rest of the year. Yours Faithfully, Camilito  
Hello team! I hope you had an enjoyable Christmas past holiday. And the motive of this email could not be more related... Given that catnip item is our relative more recent stock adquisition I was on an active analysis of it selling. And I can conclude that as long as we keep our stock getting higher on holidays, we will keep our company name standing out. In light of FQ we can: * Bring new ingredients mix for our clients. * Renew the presentation of the catnip product to an more ecological one regardless of the profile of the client (new or registrered) \-
Hi team, as you may know, we are less than 45 days away from the holiday season, which is often the best time for some of our products. **Given that** our Catnip is currently leading in sales, **as long as** we continue to excel in our marketing campaign, we can ensure exceptional results. **Regardless of** the current situation related to the COVID outbreak, and **in light of** our previous successes, we have decided to repeat our previous campaign without any changes.
As long as we thought that holidays was a bad moment to our bussines every competitor sold two time much as us. In ligth of this we investigate the reason and conclude that all our clients buy cat food around of christmas. Given that we need sell more we start to ofer discounts in this dates. Regardles of this error we are happu because we learned and next year we will it.
Hi team, Have a great day. **In light of** Christmas holiday, analyzed data **give that** sales increased in 34% around catnip product, compared same period last year. **As long as** this trend keep rising soon years, I would like to show a strategy for next Christmas. **Regardless of** inbound marketing, channels are given results. Increasing investment in paid campaign on social media in 56%, could help us to drive the wave of sales better next time. Please feel free to ask, See you next time.
Hello team. We have observed that our catnip sales have increased during the holidays due to our clients' wish to give it to their pets on Christmas. In light of this new insight, we have decided to increase the paid media budget to create a huge campaign to promote other products as an offer when they buy the catnip. As an awareness campaign and given that many of our clients only know our catnip, we will give some samples of other products for free as long as they buy at least 2 packs, regardless of the losses that it implies. It's an investment for the future.

Hello team!

Regardless of the bad results obtained in the last evaluation, here are some interesting news from the last report. So, don’t be sad, there is a lot to do! In light of the upcoming Christmas season, the analytical team has found that people tend to stock food for their loved ones in order to avoid inflation rates. And guess what? Cats are included!

Given that prices can increase through the holidays, it is common to see people buying even 3 times more food as usual and I think we can do something about it. This is why increasing the production in October in order to flood the market in November, is crucial. As long as we communicate our offers, discounts and keep the engagement through social media channels, I believe we can enjoy the future just from these insights. Let’s work together!

Given that in the last month we had a significant increment of sales, the data analyst team reviewed the Information of the sales of the last 5 years. The results are very intereting for example, as long as the catnip products have been in the market, these are mainly buying 50% more a week before christmas. Regardless of the price increase of the last 3 years the trend is increasing . In light of the result my sugesstion is increase the number of point of distribution according the season.
In light of the latest results of our sales, we discover that people tend to buy our catnip products around the holidays. Does it mean that people see our products just like a gift to their pets in special situations? Maybe our products are too expensive for them and if they could buy it during all the year they did it. i thing that as long as we keep the same quality at a more affordable price we could get better sales the entire year given that people just buy our products during holidays. Regardeless of that, we have good numbers but it could be a good way to improve profits.
Conditional conjunctions * As long as / Seeing that / If / Unless / Provided / Given that / Regardless of / In light of / Considering that **In light of** the data obtained, we can see that our business has turn into a seasonal business. **As long as** we continue in this path, our earnings going to be affected by more risks than before. **Given that** is decisive to study new strategies, which can give us more profit **regardless of** the seasons, so let's work and accomplish this goal.
I light of our catnip products are mainly sold around the holidays, I have thought about a marketing strategy that could bring us more profits, we could increase slightly the price of them before the season approaches, the costumers won't notice since our products are in high demand. Given that magnificent strategy, we can call it a day.
These are our findings and our strategy for the upcoming Christmas season for the company, in order to take advantage this time. We are pointing our star product "catnip", **given that** it is the best sold product for Christmas in the last three years. We have encountered that people buy two times as much catnip as the rest of the year **regardless of** economic situation. **As long as,** that trend going on, we must anticipate and produce more catnip. **In light of** this, we need to ensure that all supply chain will be oversight.
HI John, I'm Agustín, the Data Analyst from CutieMiau. In light of the provided results from the last Quarter of the Company, we've discovered that our clients tend to buy more Catnip products on Christmas. Last year we reached 20 Million dollars in revenue and this year we grasped 30 Million. Given that people love the Christmas section, we are looking to implement a new strategic partner specialized on special dates promotions for the next year, regardless of how much money it can cost. This is planned assuming the CEO will agree with us on the need of always finding out new ways to increase sales, as long as we maintain the quality and professionalism of the Company.
  • As long as be Christmas, we must offer discounts on catnip products.
  • In light of that our clients buy more catnip during Christmas, we need to have more products availables during these days.
  • Given that people tend to buy more catnip products around the holidays, we must place more orders.
  • Regardless of how much people purchase, we’ll offer a 2x1 deal on catnip products
* <u>Unless </u>managment gets back to us today with the resuts, we'll be falling behind! * <u>Seeing that </u>Billy has been an exceptional worker, i'd say he deserves to lead the team. * <u>Provided </u> that our competitors see our new model as a threat, we may see some attempt to copy our designs. * <u>In light of </u> our previous analysis from last year regarding our investment in campaigns for this holiday to expand the numbers of sales. * <u>Given that </u>our product has had more sales, we need to increase the quantity of the product. * We will invest the profits from our product, regardless of whether we meet the target or not. * <u>As long as </u> we invest our capital in a strong social media campaign, we can expect to earn a substantial amount of money.

In ligth of tha last data analyst we can find the result of the big sales that our company had in the last 2 year’s we, given that the most of our product was sould in christmas, we deside to innovate with new cat foods as soon as the christmas start we launch the new products, we had a very thorough study regardless of the results we will have gains.

Given that our sales were likely to be made at Christmas, we have decided to focus on developing a three-month strategy, just before Christmas, which means we will start in September.
As long as we are going to receive more demand, we will buy more stocks. In light of not only increasing our numbers but also demonstrating to our clients that we care for them.
Regardless of how many people prefer having dogs, we’ll continue with cat products.

In light of the data analysis at our cat company, it’s evident that our catnip products experience increased purchases during holidays, particularly Christmas. As long as we keep making marketing on the holidays season, mainly in Christmas, we will have great sales this year. Given that it doesn’t mother what we do, cat’s owners like to include the felines to their festivities. Regardless of this, we should keep doing marketing on Christmas including cats as a part of the family to celebrate holidays.

In light of the conclusion of the data analysis, it appears that catnip products have high vacation sales. Given that result, it is decisive to increase the quantity of the product and to evaluate the offers for Christmas. Regardless of having fewer products for other seasons, it is worthwhile as long as they are profitable.

In light of the last analysis of the company’s sales, we know certainly when the buying peeks it happens. Given that the holidays are our boiling point for the catnip we need to push our weak products by giving them promotions and advertising, as long as our customers come to us for catnips we have an opportunity to increase the sale. Regardless of what products they ask for, we need to keep in mind our week products because they need to know them.

In light of the recent stadistics we have to consider a new strategy for this upcoming christmas, regardless of the increase of the production during holidays and given that we have ran out of time to make the report then we will have to move faster than ever as long as this celebration is finished

Given that our catnip products are the most popular ones during the holidays, we need to focus our advertisement on them. In light of outbound marketing not being effective nowadays, should prioritize inbound marketing. As long as this idea is successful, we will implement it more in the future. So, regardless of our prior marketing strategies, our company will focus on data-driven decisions.

In light of we discovered that our caatnip are more sold in the holidays we took on the task of discovering the cause. Given that the highest sales were in holidays we have to develop a strategy I would like to do it online with facebook and google ads regardless of we have to improve the sales as long as carry out the strategy

Given that the latest analysis have found that Christmas seems to be the perfect date for customers to buy our catnip products, regardless of the low sales of our other stock, we should center at least a half of our warehouse in winter times, stocking this well sold product. As long as catnip in winter times by itself sells more than 60% of the total, it would be feasible to keep this strategy, otherwise, in light of the high costs of inventory and storage, we would need to reduce it to 40%.

in light of christmas is coming, should be taken advantage that our clients buy 3 times more catnip than the buy regularly. So, given that the last year sales was excellent, it have to do a similar strategy, as long as do not exceed the budget. Regardless of the result of this year, this strategy will have to be improve for the next years

In light of last year’s sales results, our team has concluded three important points to improve and develop a more profitable strategy for the future:

  1. Given that our customers tend to buy catnip on Christmas, we should amplify this particular product’s production mass and fortify the marketing campaign around their social media and local business.

  2. As long as we continued to improve our seasonal product with organic marketing, I estimate catnip will be two times more profitable by this time next year.

  3. Regardless of our competition rebranding, we have sustained our sales, so we may focus in retain costumers.

In light of the results that we see its necessary to incress the production of catnip, given that we are gonna sell this product more than any other product. As long as we produce the double amount we are gonna gave better results that the last year

In light of our customer buy more of our products on holidays, we have to work to discover why this behaviour. As long as our data analytic study the data to reach an understanding, Regardless of the fidelity of each customer we have with the brand, we need to expand the business to normal weeks.

Having been working in sales analysis reflexes that our costumers buy catnips as long as they are on holidays. Given this factor, I would like to recommend marketing manager to create an aggressive strategy when these holidays are coming. Regardless of what method or decided, I strongly believe this is a opportunity we can seize.

Given that people tend to buy catnip for their cats, we are capable to sell and increase our profits. So we need to plan our strategy, regardless of our data upshot we see that holidays are key days to hook potential clients, as long as our competitors are innovating their products as well and In light of they are going to release an aggressive strategy we need to keep work and don’t keep our hands down.

Given that in my analysis I found that people tend to purchase catnip products more frequently around the holidays to give to their cats during Christmas. To capitalize on this trend, I suggest implementing a new strategy during the holiday season. This could include creating new products bundles that include the items customers typically purchase, allowing them to take advantage of multiple products at once.

Seeing that: a fact.
In light of: a fact.
As long as: We use as long as to refer to the intended duration of a plan or idea, most commonly referring to the future. We always use the present simple to refer to the future after as long as:

We are very happy for you to stay at our house as long as you like.

I’ll remember that film as long as I live.

Not: … a̶s̶ l̶o̶n̶g̶ a̶s̶ I̶ w̶i̶l̶l̶ l̶i̶v̶e̶.
Unless: except if.
Regardless of: in spite of, despite, although.
Provided that = as long as: only if, providing that.
Disregarding: ignoring.
As long so: a little more informal that as long as.

Given that our company increase the gains due to masive sales of catnip around the holidays, while in the same moment decrease other products sale’s, something that we can verify in our contabiling book, regardless of this increase we had have lose from the other products. So in order to avoid more losses in this special days we just will producering catnip

Conditional Conjunctions

Used to connect words, phrases and clauses

Examples: If, unless, as long as, provided, given than, regardless of, in light of, considering that

  • When to use:-
    • Advanced conjunctions are used mainly in analytical speech
    • Try using more advanced conjunctions to create a better portrait of business strategy
  • Unless management gets back to us today with the results, we’ll be falling behind!
  • Seeing that Billy has been an exceptional worker, I’d say he deserves to lead the team.
  • Provided that our competitors see our new model as a threat, we may see some attempts to copy our designs.
  • As long as the situation with the supply chain continues, the increase of prices in technology products will continue reaching higher levels.
  • In light of the new market needs, we’ll open a new area focusing on electric chargers.
  • Given that the company is running out of money, is time to have a brainstorming session to see how we can improve.
  • Regardless of the problem with the license, we’ll have to try another software.

In light of our competitors are making big online campaings for these season, we need to improve our products. Given that our clients tend to buy our catnip products around the holidays we can create new online comercials for this season, as long as we keep our catnip as our main product and regardless of their catnip product.

Given that our clients tend to buy the catnip products around holidays to feed their cats on Christmas, regardless of the spending of money in social media and inbound maketing strategies, so as long as we keep doing that the budget for that department will be run out, and we will lost.

**In light of **that we have create more products in that season related with ones that already are, and design other productos to sell in the outside the holydays, like pet toys, or pet snacks,

Provided that our competitors see our new model as a threat, we may see some attempts to our designs.

  • Disregarding that our competitors see our new model as a threat, we may see some attempts to our designs.
  • Seeing that Billy has been an exeptional worker, i’d say he deserves to lead the team.
  • Unless management gets back to us today with the results, we will be falling behind

The explanation of the results is as follows:
AS LONG AS the children of the families are on vacation, they spend more time playing with their cats. GIVEN THAT they aren’t going to school, they spend more time in their homes. IN LIGHT OF this affective union, children ask their parents for more catnip to give it to their dear cats. REGARDLESS OF spending more money buying things for cats, parents agree because the time that children spend with their cats, parents are calmer because they know where their children are. For this reason, parents especially buy catnip at Christmas, an epoch with many obligations, things to do and distractions.
The strategy that I would adopt is to sell more products related to cat food: containers to eat , cushions where cats sleep after eating , containers for pebbles, etc. All these articles with Christmas motives.

In light of the past holidays, we’ve seen an increase in sales given that people tend to go on vacation and hire a caregiver with all the supplies they need. Regardless of the data we’ve gathered, we will start planning new marketing strategies and campaigns focusing on many holidays, such as Christmas or Easter Week. As long as people keep planning vacation trips, we expect success on our product over the other brands.

As long as we know the fact that in holiday our numbers in clients increase, we must to pay attention in how we going to grow temporally our team in sales, delivery and marketing. Given that one of our main supplier stops working because of the pandemic, we need to find a new one for the end of the month. Regardless of the chanllenge we got, we going to focus most of our resurces in marketing and sales, last but no less, the delivery team needs keep working in grow and train the delivery team.