How to establish tactics and actions to meet strategic objectives?
The art of meeting strategic objectives in a company requires not only good planning, but also a well-founded tactical and action approach. Organizations operate with broad strategic plans; however, each area, particularly communication, must be in tune with these overall objectives through the implementation of specific tactics and numerous actions. Tactics are nothing more than the "how" we will execute to achieve the proposed objectives, and each action is a concrete part of that plan. In addition, it is crucial to identify your company's communication pillars. These pillars are like the songs that we would like to repeatedly include in our communication repertoire, since they determine what topics to talk about and how to do it so as not to fall into monotony.
What are the territories or pillars of communication?
When talking about communication, it is essential to know in which territories to develop your messages. These territories are essentially the pillars on which you will build all your communications, both internal and external. Within each of these pillars, it is not only important to define the message, but also the frequency and consistency of how these messages will be delivered to the audience. Imagine meeting someone who always talks about the same thing; they would quickly lose interest. Therefore, the trick is diversity and genuineness, thus achieving a genuine dialogue with your audience.
Examples of communication pillars
On the one hand, the product or service is one of the basic pillars, since informing about what you offer and how you do it is essential. However, it is crucial to avoid saturating all your channels with this one message. Here are some other examples:
- Human talent: highlighting the people behind your company generates an authentic bond and shows the human face behind your achievements.
- Behind the scenes: presenting the processes and daily effort opens a realistic window that many consumers appreciate.
- Market trends: staying on top of trends shows interest and updates, solidifying your position in the market.
- Social impact: communicating how your company contributes to society reinforces the value of your brand, always in appropriate terms so as not to appear dishonest.
- Customer testimonials: the power of word of mouth is powerful. Sharing positive experiences reinforces confidence in your product or service.
How to design a plan of effective tactics and actions?
Designing a plan that meets business objectives involves breaking down the big goal into specific tactics and actions. For example, if your goal is to sell five products on Instagram, you need to break this goal down into executable tactics. Tactics can include attracting traffic, generating interactions, and focusing on user feedback.
Tactics for traffic and interaction on social media.
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Attract traffic: Investing in advertising, using email marketing, and incorporating first purchase discounts are all actions that can increase targeted traffic to your Instagram profile. Promote your channels on multiple platforms to maximize reach.
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Generate interactions: The key to creating interactions is to know your audience well. Collaborate with influencers related to your profile, create engaging content such as reels, stories, and carousels, and always analyze quality over quantity of followers.
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User comments: Strengthen the detailed relationship with your customer, avoid automated responses, share testimonials, and take advantage of recommendations through incentives on upcoming purchases.
How to evaluate if the objectives are being met?
Once the tactics and actions have been established and executed, it is vital to evaluate their effectiveness. At this point, metrics become an indispensable tool to measure and adjust your strategy. Ongoing evaluation allows you to identify which tactics worked best and where modification is needed.
In conclusion, addressing objectives with clarity and structure allows companies to not only meet their goals, but also strengthen their relationship with the target audience. Highlight your company's strengths and never stop updating to stay competitive in the market. Constancy and the balance between originality and authenticity are vital ingredients in this formula for success. Go ahead, your project is destined for success!
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