Análisis interno de la organización

How to perform an effective internal analysis in your company?

Embarking on a journey to business success requires a deep understanding of your business. Identifying where you are and how your company is doing is essential to select the right strategy that will take you to the desired destination. Immersing yourself in the internal analysis of your organization is key to understand the capabilities, resources, strengths and weaknesses that can guide you in making strategic decisions.

Why is an internal diagnosis crucial?

Performing an internal diagnosis allows companies to understand what they do well and in which areas they need to improve. This analysis should cover several aspects:

• Operations: A thorough review of how production and service delivery processes are carried out.
• Marketing: Evaluation of marketing strategies and effectiveness in reaching target audiences.
• Finance: Analysis of financial health, budgets and cost control.
• Customer service: Measurement of customer satisfaction and quality of care provided.
• Products and services: Investigation of the competitiveness and added value of what is offered.

What is benchmarking and how does it benefit your company?

Benchmarking is a powerful tool for comparing the performance of a company's products, services or processes with those of its competitors. This practice makes it easier to identify areas for improvement and ways to optimize performance. Samsung and Apple, for example, illustrate how an internal diagnostic combined with benchmarking guides the selection of effective strategies.

How does Samsung distinguish itself from its competitors?

Samsung executes a competitive strategy based on cost reduction due to its ability to produce on a large scale. Vertical integration allows Samsung to be a supplier to itself, manufacturing many of its components. This capability gives it the strength to diversify its offering with a wide range of technology products, from smartphones to gaming systems. Samsung's strategy emphasizes:

• Large-scale production: It can launch several products simultaneously, leveraging its mastery in production.
• Vertical integration: Allows it to reduce costs and control the quality of its components.
• Diversification: It offers a wide range of products, strengthening its presence in multiple sectors.

What is Apple's key strategy to stay on top?

Apple differentiates itself by focusing on minimalism and luxury in every aspect of its products and services. Customer experience is at the core of its intensive growth strategy. Apple attracts an audience willing to pay more for high-quality products that harmonize design and functionality. Its strategy focuses on:

• Innovation and design: creating sleek, easy-to-use products that resonate with its target segment.
• Intensive growth: Focused on market penetration and new product development.
• Product Ecosystem: Generates loyalty and repels customers to Apple stores for unique experiences.

How to apply these strategies in your company?

I invite you to reflect on your main competitors and evaluate what your company does better than them and vice versa. Act on internal diagnostics and benchmarking to identify areas where you can improve and how to capitalize on your strengths. This approach will support a solid strategic selection that will guide you to your desired success. Keep learning and moving forward with confidence!