Metodologías y proceso creativo

How to improve the creative process in video game production?

Video game development is not only a matter of artistic inspiration; it also involves meticulous planning and creative execution. Employing creative methodologies and processes is crucial to avoid setbacks and maximize efficiency. With sharp edges of passion in the industry, guiding this emotion into an effective pipeline offers clarity and direction to creative efforts. Let's dive into how to do this effectively.

What is brainstorming and how to apply it effectively?

Brainstorming, or brainstorming, is a frequently taught but little understood technique. Originally designed by Alex F. Osborn, it focuses on generating ideas through a creative group. But it takes more than just bringing people together; it involves a structure that:

• Has a coordinator: Preferably, someone who understands the constraints of the project.
• Define clear objectives: Before starting, make sure each session has a clear purpose, such as deciding on a character design.
• Foster an uncensored environment: Criticism should be avoided. Every idea, no matter how outlandish, is valid.

Pixar's Ed Catmull suggests avoiding labels that intimidate participation. Asking "how?" helps to analyze crazy ideas, looking at their feasibility and possibilities.

How to apply the Scamper method to refine ideas?

Scamper is an acronym method that refines ideas and allows arriving at creative solutions:

• Substitute: Evaluates alternatives that may be more effective.
• Combine: Merge ideas to create something new and unique.
• Adapt: Adjusts ideas to better fit the current context.
• Modify: Change aspects to improve the idea.
• Propose other uses: Redirect the idea to applications not initially thought of.
• Eliminate: Get rid of proposals that do not align with the objectives, no matter how attractive they may seem.
• Reorder: Reorganize elements to better fit another stage of the process.

How to deal with the creative performance curve?

The creative process is an emotional roller coaster. When starting out, enthusiasm is high, thinking, "This is great!". But over time, the challenge arises, leading to doubt: "Is this really that good?". However, perseverance and reflection offer a moment of clarity, "It could work." Eventually, the original magic is rediscovered, leading to the satisfaction, "This is great again!".

Managing emotional burnout

• Understand the performance curve: It starts with fresh ideas, progressing to physical and mental burnout. Creatives must be aware of their energy and motivation throughout projects.
• Avoid burnout: Planning is vital. A well-structured pipeline prevents burnout. The video game industry suffers greatly from poor time management, which leads to stress and panic.

The key is to maintain a balance between creativity and reasonableness, remembering that in the end we are all human. Overcoming these personal and team curves is a constant challenge, but with the right methodology, it is possible to meet the creative challenges of the industry. Keep going and take care of your team! Innovation can start with you.