Procesos de venta a través de eCommerce

Why is e-commerce essential to scale sales?

Implementing e-commerce in sales strategies is a priority for any business looking to expand. Although tools like WhatsApp offer high conversion rates, their success depends on human interaction. In contrast, e-commerce can function almost completely automated, capturing the interest of large volumes of users. However, to maximize that opportunity, it is crucial to focus on attracting quality traffic and not simply increasing visitor numbers.

How to attract quality traffic to e-commerce?

The traditional perspective of driving large volumes of traffic to e-commerce has proven to be obsolete. Now, the focus should be on attracting truly interested visitors who already have some knowledge of the brand. An effective strategy to achieve this is through social channels such as Instagram:

• Traffic filtering: Use social networks to create campaigns that initially target the profile, generating preliminary brand awareness before the user enters the website.
• Increased purchase intent: Filtering users through the networks ensures that those who arrive at the e-commerce site do so with a greater interest in making a purchase.

Through this method, you not only ensure a higher quality of traffic, but you can also achieve conversion rates of up to 3%, compared to the industry average of 1% or less.

What is the role of conversion rate in e-commerce success?

To evaluate the performance of an e-commerce site, the conversion rate is a key indicator. If it is below 1%, it is a sign that something is wrong, probably in the quality of the traffic or the usability of the website:

1. Qualified traffic: fewer, but more qualified visitors can significantly improve this metric.
2. Web usability: A smooth and friendly user experience is crucial to transform purchase intent into concrete action.

How does repurchase improve e-commerce profitability?

Repurchase is the engine of e-commerce sustainability and growth. A repeat customer attests not only to the quality of the product, but also to the shopping and post-purchase experience. Examples such as Amazon clearly demonstrate this, as they have focused their efforts on ensuring positive and guaranteed shopping experiences:

• Repeat customers: They represent a significant percentage of total sales, expressing their trust in the brand.
• Post-purchase experience: Ensuring a satisfactory post-purchase experience increases the likelihood of customer loyalty.

By focusing on these three pillars - quality traffic, improved conversion rate and repurchase strategies - any e-commerce can distinguish itself, increasing its profitability and attractiveness. These factors are vital to the growth and sustainability of a business in the competitive digital world.