Ejercicio de creación de video - Parte 2

How to create effective content and improve customer relationships?

Creating effective macro content is key for any entrepreneur or content creator looking to stand out in their niche. In the class we are introduced to the process Pablo follows to develop his first macro content, focused on marketing strategies to improve customer relationships. This approach not only benefits the fitness industry, where he specializes, but is applicable to any type of business. Here are some recommendations and practical tips.

What is macro content and why is it important?

A macro content is a long video that covers a topic in depth and can serve as a basis for creating micro content. These shorter snippets are useful for various communication channels. The idea is that with a single initial effort, you can maximize the reach and usefulness of the content created.

Benefits of macro content:

• Centralization of information: it offers all the relevant information about a topic in one place, allowing you to go deeper and analyze each aspect in detail.
• Versatility: You can divide macro content into micro content for different platforms, optimizing each piece for its specific audience.
• Efficiency: Reduce time and effort by maximizing impact with a single recording, of which multiple parts can be edited.

What are the strategies to improve the relationship with the client?

Pablo suggests focusing on five key strategies to strengthen the relationship with customers: attract them, learn from them, know their red alerts, handle post-sales properly, and keep them for the long term.

1. Attract the customer:

   • Develop a capture strategy that resonates with their interests.
   • Use appropriate channels to reach them, such as social media, SEO, etc.

2. Learn from the customer:

   • Conduct surveys and interviews to understand their behavior and preferences.
   • Customize your offers based on their feedback.

3. Red alerts:

   • Identify early signs of dissatisfaction to prevent major problems.
   • Actively listen and follow up on criticisms or complaints.

4. After the purchase:

   • Offer excellent after-sales service.
   • Make sure the customer continues to see value in their purchase.

5. Keep the customer for the long term:

   • Encourage loyalty by offering rewards or loyalty programs.
   • Continue to nurture the relationship with relevant and useful content.

How do you deal with nerves when recording content?

Speaking to camera can be challenging, but it's crucial for a content creator. Some tips for overcoming this challenge include practicing voice modulation, emphasizing key points and maintaining consistent energy throughout the video.

• Practice: The more you practice, the more comfortable you will become. Record several videos and ask for feedback.
• Energy and tone: Maintain a natural, energetic tone of voice to better connect with your audience.
• Humanize the camera: Imagine you are speaking to a real person to reduce emotional distance.

What activities can you do to put these strategies into practice?

Developing and disseminating your own content will help you internalize these learnings. Here are some activities:

• Create a market research plan: Identify needs and keywords relevant to your audience.
• Generate a list of ideas for future content: Capture all the ideas you have in an organized place.
• Develop your first macro video content: You can start with a 5-30 minute video.
• Extract micro content: Edit at least three pieces of micro content from your macro content.
• Share and receive feedback: Upload one of your contents to social networks and share the link to receive comments and constantly improve.

Take action, develop your creativity and improve your skills as a content creator! Over time, you will be able to see your progress and evolution.