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What do you need to become a content creator?

The exciting journey of content creation opens with the crucial first step: acquiring practical skills. This course offers an immersive, guided experience with the help of a chosen student to demonstrate the steps to follow. As you progress, we will face challenges and dynamics to get the most out of this training - get ready to transform your ideas into effective and dynamic content!

Who is the student that accompanies us in this experience?

Let's meet Sebastián Orozco, a passionate 19-year-old marketing student. His interest in marketing started two years ago at Platzi, which led him to explore various fields, including blockchain and cryptocurrencies. Despite his youth, Sebastian has proven to be a proactive and curious learner. His enthusiasm for content shines through when he talks about his desire to link marketing with his personal interests, such as fitness.

What expectations does this hands-on immersion raise?

Sebastian is excited, if somewhat disoriented, but ready to embrace the new. For him, the camera is uncharted territory and he wants to develop in content creation. This experience will subject him to multiple challenges, which you, too, as part of the course, will have to face. This training is designed to generate creative discomfort, which is the path to effective learning.

What are the steps to define a career in content?

The first step in developing your career in content creation is to answer essential questions that outline your path. Identifying the topic, audience and needs you want to address are key to building your "content creator's roadmap." Sebastian provides us with an example by sharing his passion for digital marketing and his desire to marry it with the world of fitness.

What topics is Sebastian passionate about?

Despite being immersed in digital marketing and process automation, Sebastian is fascinated by fitness. He dreams of blending the two areas and meeting the needs of those people who, despite having a business in the wellness space, don't have the resources or time to effectively manage marketing and connecting with like-minded people.

Who is the target audience in Sebastian's niche?

Sebastian targets entrepreneurs in the fitness industry who are so busy with operational management that they neglect their marketing. He seeks to provide solutions that enable these owners to improve their digital reach and optimize their time through automation. The challenge is to help them connect with their audience without misinformation and through science-based strategies.

What needs should be addressed in Sebastian's content?

Sebastian has identified that the main gap is time and lack of resources to explore marketing. Business owners are often caught up in other responsibilities and often overlook the importance of marketing in their growth.

How can you apply this knowledge to your content creation process?

For you, the challenge is clear. Answer the questions posed throughout this lesson to define your thematic focus and study your audience. By detailing each answer, you better understand your objectives. And the tree is not without fruit: share your creation formula in the comments section, joining a collaborative learning community.

There's always an opportunity for your brain to discover and tap its full potential. Come on, take this opportunity to become a ninja content creator and get ready for the next chapter!