Explorando plataformas: Tiktok

What is TikTok and why should you be interested?

TikTok has become one of the most relevant platforms for the creation and consumption of short-form vertical videos. With over 1 billion active users and an average of 23.6 hours per month per user, it outperforms other video platforms in terms of retention and engagement. This amazing statistic underscores the importance of understanding and considering TikTok in any content strategy.

What are the advantages of using TikTok?

• Quick connection with the audience: TikTok allows you to create a community quickly and dynamically. The immediacy and potential reach of the platform makes it easy for new creators to connect with a massive audience in record time.

• Viralization opportunities: The nature of TikTok favors videos going viral. With frequent and consistent posts, a video can resonate with audiences and multiply views, comments and likes, quickly spreading your message.

• Vertical video creation training: By actively participating in TikTok, you improve your vertical content creation skills. This constant practice makes you an expert, which is essential for success on this platform.

What is the challenge of TikTok?

The main disadvantage is the need to constantly feed the platform. To maintain the required reach and visibility, it is crucial to publish content frequently, almost daily. However, this effort is rewarded with a loyal and engaged community.

How to get started with TikTok effectively?

• Staggered posting: Start with three videos a week if you're just starting out. As you gain practice, increase the frequency to five videos a week, and then try posting daily. This way, you elevate your exposure and strengthen your presence.

• Align with other platforms: Leverage TikTok to funnel traffic to your other networks, such as YouTube and Instagram, while maintaining consistency in image and content across all platforms.

How to synchronize your networks and show a consistent image?

It is essential to have a professional and consistent image across all your social media accounts. Make sure your profiles show the same image, message and purpose. All your networks should reflect your specialization and contribute to the association with your main topic every time your name is mentioned.

Recommended activity

We recommend creating or updating your YouTube, Instagram and TikTok accounts. Designate unique and consistent images, and clearly define your purpose or how you help through your content. This way, you establish an online presence that is recognizable and powerful.

Getting started on TikTok and mastering vertical content creation may seem challenging, but with practice and consistency, you can achieve outstanding results. Keep striving and exploring these tools to grow your online community!