From this point on, we're going to talk about how Google presents you and the impact it has on your rankings and visibility online. In addition, we will see how you can build subject authority and acquire links to improve your search engine rankings.
What is topic authority and how does it affect your rankings?
Thematic authority refers to the ability of a website to fully cover a topic rather than focusing on individual keywords. This involves creating relevant, quality content that makes you a leading reference in your niche.
Google values subject authority when displaying search results, which means that having great coverage on a topic will help you rank higher in search results.
How to build subject authority?
To build subject authority, it is important to focus on creating valuable and relevant content for your target audience. Make sure you cover all the important aspects of your niche by providing up-to-date, exclusive and interesting information.
Also, demonstrate your expertise and subject matter expertise, which will help you generate quality links and get other users to recommend your site.
What are links and how do they affect your visibility on Google?
Links are one of the most important factors in Google rankings. If other authoritative websites link to your content, it tells Google that your site is relevant and trustworthy.
To get quality links, you can establish collaborations with other related sites, create content that adds value and promote your content on social networks and other channels.
How to find the thematic pillars of your niche?
An effective strategy to address the topics in your niche is to create clusters or thematic pillars. To find relevant topic pillars, you can use keyword research tools such as Ahrefs or SEMrush.
These tools will provide you with valuable information about the keywords related to your target topic, as well as the most relevant variations and their search volume. Use this information to create complete and quality content that will make you a reference in your niche.
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