Cómo optimizar el encabezado de tu página de empresa en LinkedIn

How to optimize the header of your LinkedIn company page?

Optimizing your LinkedIn company page is essential to improve your professional presence on the network and attract potential clients. The header is one of the first elements visitors will see, so it's crucial that you use it efficiently to communicate your brand message. In this class, we'll dive into how to work each section to ensure it reflects your business effectively.

How to access your company page?

To start optimizing, you need to access your company page on LinkedIn. Here's how to do it:

1. Login to your LinkedInprofile.
2. Go to the top bar and click on "Me".
3. Select the "Account" option and then "Manage" under the "Company" section.
4. Click on your company to enter the administrator view.

Remember that you can also view your page as a standard member, to check how other users view your company profile.

How to add and modify the header?

The header is the section that gives the first impression to your visitors. Here's how to set it up:

• Logo and name: Make sure your logo is up to date and representative of your brand. This creates a coherent and professional image.
• Tagline: Define a clear tagline that summarizes what your company does. You can follow a formula such as: who your audience is, what they will achieve with you and the goal you will help them achieve.
• Call to action button (CTA): Configure this button in the "Buttons" section of LinkedIn. You have options like "Contact us", "Learn more" or "Join". Customize it to drive traffic where you want it, whether it's to engage potential customers or employees.

Examples of slogans and banners to inspire you

A well thought-out tagline and visual banner are essential to effectively communicate your company's purpose. Here are some examples and tips:

• Personal branding: Use messages that identify your audience and how you can help them. For example, a slogan could be "I help you monetize your knowledge through online courses".
• Copywriting agency: Highlight your unique proposition. An example would be "Self-voiced copywriting for trusted brands."
• Product sales: Include clear references to your products and mission. For example, "Our mission is to offer the best shopping experience for eyewear lovers".
• Apps or software: Mention the platforms where it is available and motivate users to download it. "With WeFish, enjoy fishing even more: available for iOS and Android".

Practical tips for your optimization.

• Always use clear and direct language when defining the tagline and selecting the CTA button.
• Customize your destination URL to drive traffic to specific pages, such as free resources or employment areas on your website.
• Make sure your banner and tagline not only inform, but also direct the user to take action, using visual cues such as arrows or icons.

Apply these tips to your company page and you will see improvements in how users perceive and relate to your brand. Go ahead, get to work with a pen and paper or your favorite device and start optimizing!