Cómo gestionar administradores para la página de empresa en LinkedIn

How to set up administrators on LinkedIn?

The management of social networks often becomes a challenge, especially in professional platforms such as LinkedIn. However, having the option to delegate the management of our company page can be an effective solution. Discover how to set up LinkedIn administrators, an essential tool that will allow you to optimize your time and resources. Here we show you step by step how to do it.

How to access the administrator settings?

To begin, log in to LinkedIn and go to the "Administrator" tool on your page. The settings section offers you the option to manage administrators, essential for delegating responsibilities for your page.

What types of administrators are there?

On LinkedIn, you can assign two main types of administrators:

• Page administrators: These are the community managers who will manage the page and its content.

• Paid media administrators: They are in charge of advertising campaigns.

How to add a page administrator?

Adding a new administrator is easy:

1. Click on "Add administrator".

2. Search for the person you want to add.

3. Select the type of administrator: it can be super administrator, content administrator or analyst.

   • Super administrator: Recommended for you who are the owner of the site.
   • Content administrator: Manages and publishes content, in addition to commenting on behalf of the page and exporting analytics.
   • Analyst: Focuses on analyzing statistics.

4. Save changes for confirmation.

How to manage paid media administrators?

Just like page administrators, payment media administrators are added in a similar way. Select "Add administrator for paid media" and choose between:

• Sponsored Content Advertiser: Create ads from an advertising account. Remember that these ads will not appear in the page feed.
• Lead generation form manager: Download leads from the LinkedIn advertising account.
• Landing Page Manager: Manages recruiting landing pages. Recruiter contract required.

Why is it important to delegate on LinkedIn?

Delegating social media management allows your company to focus on its core competencies. With LinkedIn, this process is done in minutes, giving you the freedom to focus your efforts where you need them most. Whether you are short on time or prefer to have an expert manage the networks, LinkedIn offers the flexibility you need.

Your participation in this process is critical. Comment and share if you have found this functionality useful or how you plan to integrate it into your strategy. Let's keep learning and optimizing the way we manage our social networks, see you in the next lesson!