Cómo analizar a la competencia de la página de empresa de LinkedIn

How to analyze the competition on LinkedIn?

LinkedIn competition provides valuable information that can help you improve your strategy on the platform. Learning how to analyze your competitors gives you insight into how to better position your brand. In this article, we walk you through LinkedIn's analytics tools and how to use them effectively to study your competitors.

How to access competitor analysis on LinkedIn?

To start analyzing your competitors on LinkedIn, you first need to access the analytics section on the platform. Follow these steps:

1. Log in to LinkedIn.
2. Go to the analytics section located in the top menu.
3. Select "Competition".

Here you can set the time period you want to analyze and select up to ten competitors by adding their company pages. Once added, you can save the changes and start the analysis.

What metrics can you evaluate about the competition?

The metrics LinkedIn offers for competitor analysis are crucial to understand how they perform on the platform. Among the main metrics you can evaluate are:

• Total followers: See how many followers your competitors' pages have and where you stand in relation to them.
• New followers: Analyze the number of new followers that your company and your competitors have gained during the selected period.
• Interactions with content: This metric shows you the total interactions that each page generates with its organic content.
• Posting frequency: Evaluates how many posts your competitors make compared to your company.

How to interpret the results of the analysis?

Correctly interpreting the data is fundamental to make the right strategic decisions. When reviewing the analysis, keep the following in mind:

• Content impact: It's not just about quantity, but the quality of the content. If your content generates more interactions with fewer posts, you are on the right track.
• Inspiration from popular content: Check which of your competitors' posts are standing out. Analyzing this popular content can give you ideas and inspiration for your own posts.

Why is it important to measure stats?

Regularly measuring these stats will help you identify areas of improvement and adjust your strategy for better results on LinkedIn. Remember that "what you don't measure, you can't improve". Having this information will give you a competitive advantage when adapting your content strategies to maximize impact and growth.

How do you put data into practice?

Theory without practice does not generate results. LinkedIn is offering an upcoming class dedicated to applying this knowledge in a real-world example that will surely serve as a guide. We encourage you to put what you've learned into action and continue experimenting to optimize your LinkedIn presence. Go ahead, your success is just an analysis away.