Conoce la estrategia de un experto: Mike.phy

How did Maiki get started in TikTok?

Starting TikTok during the pandemic was almost a fortuitous twist of fate for Maiki. Creativity has always been a part of his life: at one point he worked as a photographer and taught physics. However, the pandemic forced him to look for new ways to express his creativity. He decided to experiment with TikTok initially to show his evolution in learning color correction. But instead, his first video ended up being about the true color of the universe, a topic that drew a great reception from his audience. This was the beginning of a path that ended up integrating his love for physics and teaching with creative content production.

Why TikTok and not other platforms?

TikTok offers a simple and dynamic format that allows condensing complex information into short videos, capturing the audience's interest without the need for lengthy explanations. Unlike other social networks such as Instagram or YouTube, where producing content requires more time and resources, TikTok was attractive to Maiki because of its simplicity in production and the large potential audience it had.

How do you create entertaining and educational content?

To capture the attention of its audience, Maiki has developed an approach where content is not only informative, but entertaining. She uses well-structured scripts, where each sentence is designed to elicit a specific emotion in the viewer. This process allows him to effectively convey his enthusiasm and knowledge, turning scientific complexity into something accessible and engaging.

• Always write scripts with the emotions you want to evoke in mind.
• Don't improvise; a solid script is key.
• Make the content dynamic, using quick edits and fresh narrative approaches.

How to understand the audience and segment the content?

Understanding the audience is an ongoing process of trial and error. As Maiki explored different types of content, from experiments to science news, she was able to identify what her audience was most interested in. This led her to create different content verticals that explore both news, frontier science and science in everyday life.

• Conduct tests with different types of content.
• Segment your target audience and adjust content accordingly.
• Don't be afraid to try new formats and verticals.

How to use TikTok as a platform and why is it worth being on it?

TikTok is the network of the moment, offering a dynamic platform with equivalent opportunities for all content creators. The key is in its algorithm, which connects users with content precisely aligned with their interests. For Maiki, being on TikTok means not only creating viral content but also keeping up with cultural and communicative changes in the digital world.

• Experiment with TikTok's algorithm to find niche audiences.
• Use relevant hashtags to reach your potential audience.
• Stay on top of evolving trends and language within the platform.

How to professionalize TikTok content?

For Maiki, TikTok content evolved from a simple hobby to a professional job. This process includes improving production quality, investing in better equipment, and collaborating with professionals, such as animators. Collaborations with brands are a natural expansion of this process, allowing you to integrate products into your narratives without compromising your unique style.

• Constantly improve the technical quality of your videos.
• Explore collaborations with other professionals to increase the quality and reach of your content.
• Show brands the potential to promote your products organically.

Maiki not only built a presence on TikTok but managed to create educational content that captures the attention of her audience. While the journey to becoming a successful creator requires discipline and creativity, TikTok's platform provides the perfect environment for anyone with a passion for their topic to thrive and connect with a global audience.