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When it comes to conversion rate optimization (CRO), it is vital that your findings translate into effective business decisions. As a CRO specialist, your challenge is to make your findings truly impact the business and permeate the corporate culture. Discoveries should not stand alone; they should feed and guide the actions of the organization. Here, we will explore strategies and recommendations to ensure that your CRO work becomes core business decisions.

How to integrate communication of findings into business decisions?

Efficient communication is crucial for your findings to be valued in the business. You need to create executive versions of your experiments that are quick to consume by management teams. Here are some recommendations:

• Create executive summaries: These documents should be clear and concise, providing answers to the most relevant questions in less than a minute.
• Create results bulletins: Conduct periodic sessions, such as quarterly meetings, to showcase what has been learned through CRO initiatives.
• Distribute monthly or bi-monthly reports: Use email to send summaries of your findings throughout the organization.
• Automate updates: Use tools like Slack to notify the organization when experiments are launched, their findings and the results obtained.

Why is it essential to manage and update the knowledge base?

Your knowledge base is not just a repository of hypotheses and experiments; it must be a constantly updating system that also includes research activities. Here are some steps to follow:

• Keep the database up to date: Make sure it contains both experiments and the most recent research.
• Centralize information: Create an activity management database so that the entire organization can easily access what the CRO team is working on each month.
• Open an accessible roadmap: Lets the organization know what experiments are being planned, the channels involved, the execution dates and when results are expected.

What's the next step in maximizing CRO impact?

After implementing these strategies, the next step is to delve deeper into the field of CRO. Consider the following aspects moving forward:

• Establish a strong CRO team: Learn how to structure a dedicated team that manages and executes optimization strategies effectively.
• Manage daily activities: Adopt methodologies that make your day-to-day activities more productive and results-oriented.
• Implement effective experimentation strategies: Ensure that your experimentation methods positively influence business decision making.

You already have tools and methodologies that will allow you to innovate effectively. Now, your mission is to go beyond simple data collection and translate the knowledge gained into concrete business actions. By following these recommendations, you can ensure that the business decisions made benefit the entire organization and become a basis for continued success.