Segmentación de mercado en Inglés

I believe Tech Trail had success with their gadget because was clar to the audience the purpose of the gadget, that means that they had a great product strategy. Furthermore, they sent videos that helped they to make their target audience, then they generated engage with the contests creating their USP.

Tech Trail had a good campaign that helped people to connect. They knew their product's UPS which gave them the initial ideas to create a product strategy, showing different ways to interact with the target audience.

I think this example is successful because "Tech Trail" initially analyzed user behavior with "GizmoBeam," focusing on market segmentation. They aimed to learn about new users and adapt their processes to incorporate fresh ideas into their activities. By utilizing behavior segmentation, they effectively grouped people with similar thoughts and ideas

### **What is market segmentation?** Market segmentation involves dividing a broader market into smaller, more specific segments based on shared characteristics. This helps companies create more effective marketing strategies tailored to each segment. ### **Key terms in market segmentation** 1. **Target market** * **Definition**: A group of people identified as potential customers because they share similar traits (age, lifestyle, income, etc.). * **Example**: "Identifying and understanding your target market is crucial for developing effective marketing strategies." * **Real-life scenario**: Young adults aged 18-25 might be targeted for fashion or tech products. 2. **Demographic segmentation** * **Definition**: Dividing the market based on characteristics such as age, gender, and income. * **Example**: "A new video game console's demographic strategy may show that most users are young males with disposable income." 3. **Geographic segmentation** * **Definition**: Segmenting the audience based on location. * **Example**: "Nike markets football products in Europe and American football products in the U.S." 4. **Firmographic segmentation** * **Definition**: Similar to demographic segmentation, but focused on businesses instead of individuals. * **Example**: "A corporate software company offers custom packages to large firms and fixed-fee products to small businesses." 5. **Psychographic segmentation** * **Definition**: Dividing the market based on personality, lifestyle, opinions, or interests. * **Example**: "A fitness brand targets consumers interested in playing or watching sports." 6. **Behavioral segmentation** * **Definition**: Based on the decision-making patterns of customers, such as purchase behavior and brand loyalty. * **Example**: "Analyzing customer purchasing habits helps companies refine their marketing strategies." ### **Product strategy and competitive analysis** 1. **Product strategy** * **Definition**: A plan outlining how a product will be introduced to a target market. * **Example**: "Developing a strong product strategy involves identifying target markets, defining product features, and setting pricing strategies." 2. **Competitive analysis** * **Definition**: Evaluating competitors' offerings, pricing, and strategies to uncover opportunities. * **Example**: "Conducting a competitive analysis helps businesses understand market trends and identify areas for growth." 3. **Unique Selling Proposition (USP)** * **Definition**: The unique value or benefit that differentiates a product from its competitors. * **Example**: "Our brand’s USP emphasizes natural ingredients and recyclable packaging." * **Analysis**: This USP shows that the company focuses on environmental values, appealing to eco-conscious consumers. ###

Hello, my name is Marcos Núñez. I own a catering service startup, it is dedicated to prepare cocktails using a portable bar. Market segmentation: It aims to a target who have a higher income and are more likely to celebrate weddings, corporate events and all kind of parties hiring this service. Demographic segmentation: It is directed to men and women between 25 and 50 years old with a high income. You can find us in Instagram as: @tubarportatil.

Hi, my name es Sergio. I´m Marketing leader at OCC Solutions. OCC built a B2B SaaS platform to provide Human Resourses assessments to measure things like leadership, team work and corporative culture. Our Target Market are medium and large companies across latin america and spain

Hello, my name is Daniela My market segmentation it’s based on hair care, that why the target market it’s women between 15 to 35 years old, the psycographic segmentation is woman that like social activities, the geographic segmentation that live in Pereira Colombia

I'd like to sell services about sports. I will sell to people who is interest on practicing sports.

Market segmentation Target Market A group of potential clients. Market SegmentationInvolves dividing a broad market into distinct segments based on specific characteristics. Demographic characteristic Study the behaviors of our clients} Fimormographic segmentation. Instead of evaluating clients, this key allows us to study the companies.

This is what I think I´ve detected upon pondering the mentioned story of success: Engagement through social media. Trend and being part of something relevant that allows people to build connection with other in the community, proving and validating through experts how a gadget benefits you and your closer ones, everything applied to their target audience: Families. Definitely has it all well defined.

Differences between competitive analysis vs benchmarking (used Chat GPT for research): **Competitive analysis** and **benchmarking** are both strategic tools used in business to improve performance, but they serve different purposes and focus on distinct aspects of the market. ### 1. **Purpose and Focus** * **Competitive Analysis**: Focuses on understanding your direct competitors. It involves identifying competitors’ strengths, weaknesses, strategies, and market positioning. The goal is to gain insight into how competitors operate and determine ways to differentiate your business or improve your offerings. * **Benchmarking**: Involves comparing your business processes, performance metrics, or products to industry standards or best practices. The goal is to identify areas where your company can improve by learning from leading companies, not necessarily limited to direct competitors. ### 2. **Scope** * **Competitive Analysis**: Typically focuses on companies within the same industry that offer similar products or services. It examines their market share, pricing, marketing strategies, customer engagement, etc. * **Benchmarking**: Broader in scope and can involve companies across different industries, as long as they are recognized as best-in-class in certain aspects (e.g., customer service, operational efficiency). ### 3. **Approach** * **Competitive Analysis**: Emphasizes gathering competitive intelligence and analyzing the external environment. Techniques include SWOT analysis, competitor profiles, and market research. * **Benchmarking**: Involves a systematic comparison of specific metrics or processes. Types include: * **Internal Benchmarking**: Comparing different departments or teams within the same organization. * **Competitive Benchmarking**: Comparing with direct competitors. * **Functional Benchmarking**: Comparing processes with companies outside the industry but with similar functions. ### 4. **Outcome** * **Competitive Analysis**: Helps a business create strategies to outperform competitors, improve market positioning, and capture more market share. * **Benchmarking**: Helps identify performance gaps and best practices that can be adopted to enhance efficiency, reduce costs, or improve quality. ### 5. **Examples** * **Competitive Analysis**: Analyzing how a competitor's marketing strategy is more effective and determining how to adapt your strategy to compete better. * **Benchmarking**: Studying how an industry leader like Amazon optimizes supply chain management and applying similar techniques to your logistics processes. In summary, while both tools aim to improve business performance, competitive analysis is more about understanding and outperforming competitors, while benchmarking is about learning from the best practices and applying them to your operations.

I'm looking to sell a Basketball training to fathers who support their teenagers and want them to be healthy, athletic and to potentially have them professionally involved in the Basketball leagues once they´ve reach 18. Geographycally, they are located into the US, usually attend to mixed gyms with basketball courts available or basketball college games, usually +30.

I believe that the success of the product strategy in this case study is due to the well-defined USP (Unique Selling Proposition) and the clear audience target segmentation. They have effectively utilized behavioral segmentation as one of the key characteristics to understand and reach their audience

I work at a PR agency, and I manage organic and paid influencer marketing actions for the brands I represent. We look for influencers who share geek content and sometimes those who share travel and lifestyle content, which could be a psychographic segmentation. However, we also classify them by demographic and geographic segmentation, depending on the campaign we are working on at the moment.

Hello, my name is Danie Mijares. I am a Social Media Specialist, I worked in a Venezuelan agency with different services such as Co-Marketing, SEO, Social Media Management, Community Management, PR, Event Planning, and much more. As a Social Media Marketer, I worked with market and demographic segmentation when I need to do an Ad on Meta. We aim to target market that is a mid-level food distributor and wants to get new clients on social media platforms. Our demographic segmentation is around the Capital District, Aragua and Miranda States.

Hi, I'm Gabriel and I'm currently working at an ecommerce company who sells blank apparel and customizable clothes for B2B and B2C clients at worldwide. Our primary clients are B2B, mostly men between 25-45 years who resells our clothes customized with their brands.

Hello, my name is Sara Hoyos, I'm call center agent, and what we're selling are consolidation programs for unsecured debts over 2k, Market segmentation: It aims to people who have debts over 2k, have a constant income for making the once-month payment, and wants to save up their debt. Demographic segmentation: people older than 20 that are working or with a constant income (like SSI SSDI) and desire to lower their debts.

In regards to the success of TechTrail, it was mainly their use of videos as ads to increase that Click to Rate (CTR). They used the hashtags in the platform as SEO so people could have a better way of finding the post. Also, involving the audience is a great way of applying that CRM, and making the audience see the added value (USP) the product has while they're reviewing and using it. Overall, a great product strategy

Hello! My name's Anna. I'm a language teacher! Market segmentation: People from all ages that need help with academic or business language skills, that live in my region or abroad Based on experience I would determine my Target Market to be: Adults older than 25, that are looking to improve conversational skills and overall performance at work. Also, living abroad

Hi! mi name is Angel, i am a travel blogger, i love to explore nature. Now i am creating my blog in english to expand my market segmentation, specifically my demografic sefmentation is Americans or European Travelers between 25 and 30 years old who want to lear about latin american culture and activities to do when they visit our country.

In JAYA Tejidos
We make handmade fabrics made with natural fibers for home decoration. Our purpose is to open new opportunities for rural artisans to exhibit and revalue their work through our social networks and Online Store.

Our clients are people who love handmade fabrics and people who are looking for decorative fabrics to give as a gift to a family member or friend who lives abroad.
Age: 30 to 55 years
Interests: Sustainable living, interior design, handmade crafts, supporting fair trade, conscious consumerism.

CASE STUDY:
The company “TechTrail” had a jaw-dropping success on social media by implementing a CRM’s system, the company used resources like short videos and online contests to connect easily with their audience and to enhance the attachment they include a catchy hashtag (#ConnectEverywhere).

It should also be mentioned that the strategy with the most impact and that generated credibility in the audience was the live webinar where tech experts talked about the benefits of staying connected with “GizmoBeam”.

This launch the "GizmoBeam," was successful because the company found its target market and made a unique selling proposition and its case study was successful. also, the company knows psychographic segmentation and has done a competitive analysis

Hi, my name is Adan, my service is for building companys, I help them to sell houses, or any proyect of construction, my target are arqutects, imobiliary agents, and brokers, Demogrphic segmentation: Mens and woman of 25 to 60 years in México

I would like to sell my service as a English speaker, I am aiming for call centers and classes of musin in English to kids.

i sell digital course for spanish audience. A mentoringr program aimed to entreprenurs of all ages who want a great lifestyle

Tech trail try to reach the target market by psychographic segmentation, combining the use of this gadget with the lifestyle of the audience, being useful and practical.