Promoción y publicidad en Inglés

gave away: gift

### **Promotional products and brand-related vocabulary** Promotional products help people remember the brand behind them—because who doesn’t love free stuff? Let’s explore some key marketing terms related to promotional products and brand strategies. ### **1. Brand positioning** **Definition**: How a brand is perceived by its audience and how it stands out from competitors.**Example sentence**: * *"The marketing manager was sure the viral ad would make their brand position stronger."* ### **2. Brand loyalty** **Definition**: The tendency of customers to keep buying from the same brand.**Example sentence**: * *"The coffee shop gave away free coffee to new customers to encourage brand loyalty."* ### **3. Marketing channels** **Definition**: Platforms used by brands to reach their target audience.**Examples**: * TV, radio, print media * Online platforms and social media * Email marketing, cold calling, loyalty programs #### **3.1 Email marketing** * **Definition**: Marketing campaigns sent through email. * **Fun fact**: Most of us have plenty of unopened promotional emails in our inbox! **3.2 Cold calling** * **Definition**: Calling potential customers who have had no prior interaction with the company. * **Example sentence**: * *"Cold calling helps companies reach new customers."* #### **3.3 Loyalty programs** * **Definition**: Rewards for customers who make repeated purchases. * **Example**: * Starbucks offers a free coffee or muffin after purchasing 10 coffees. ### **4. Omnichannel marketing** **Definition**: Ensuring a seamless and consistent customer experience across multiple channels (both online and offline).**Example sentence**: * *"XYZ implements an Omnichannel marketing approach, ensuring a consistent experience across its website, social media, and stores."* ### **5. Advertising campaigns** **Definition**: Planned efforts to capture attention, deliver a persuasive message, and generate a desired response.**Example sentence**: * *"The recent advertising campaign has boosted the company’s quarterly sales."* ### **6. Buyer persona** **Definition**: A fictional profile representing an ideal customer for a product or service.**Example sentence**: * *"Buyer personas help teams make smarter marketing and product decisions."*

I'm planning to start an online basketball training by initially thinking in a content marketing strategy that includes but no limited to: SEO, email marketing, webinars, tiktok & instagram reels, social media lives, etc. As recently shared in previous classes, our buyer persona are fathers that would like to promote their sons athletic skills in the sport. It can also include online social media activities/challenges such as the ones Grayson Boucher often does.

Service: Pet training and care This service is aimed at those who require help with their pets. It consists of videos and training, whether behavior at home, on trips and on comprehensive pet care. social networks and events for pets. Target client women and men between 17-50 years old who have pets

Service: Online Art classes Marketing strategy: I will design a new website to sell the Online Art classes service. There, I will show what I will teach and what you will become after you end the program. Then I will write a strategic blog to get a high brand position on the SERP. Meanwhile, I'll give free classes on social media platforms such as TikTok and Instagram to get people's attention and more engagement. Also, I will film and edit videos about ancient galleries and important art pictures to reach new audiences. That's my brief marketing campaign plan.

The marketing strategy it's telling the benefits about our program and the possibility or lower down the interest rate as well as the debt up to half of it

Service: Language classes Marketing strategy: Free sample class (already do it), so the person can see if I'm a good fit for them as a teacher. Marketing channels: Post articles in a blog,; use Pinterest so I can sell downloadable content; promote myself in freelance sites like Fiverr; use Instagram and Tik tok Referral programs and discounts

Service Sale of trips to Europe and Africa. Plan. The promotion and advertising in my business will be brand positioning for social media, in Instagram, Facebook, and TikTok, using graphic pieces such as videos or images with moves. The buyer persona are people older with higt monetary sources. My campaign will be online 3 weeks and the people who leave your details will have one advisory free

Service: Music Teacher for Kids. Plan: Creating content in their social media, showcasting the way they play, teach and love music. They can start in one channel, but proving in other channels in generally are music lovers. It is important create a buyer persona, in this case we can think in a child of seven-years-old. But also In a father or mother that wanna support their kid. To finally, create an advertising campaing, where we can highlight the possible important facts for the costumer.