Roles y Responsabilidades en Mercadeo Digital

3 areas of experience: * social media coordinator * Brand manager * Diital marketing specialist According to the teacher´s experience she could apply to any of the vacants the interviewer talks about which are: * social media coordinator

### **Key marketing roles and their responsibilities** 1. **Marketing manager** * **Responsibilities**: * Plans, develops, and executes marketing strategies. * Analyzes results of campaigns. * Coordinates marketing teams. 2. **Digital marketing specialist** * **Responsibilities**: * Manages online marketing campaigns and analyzes data. * Maintains the company’s online presence. * Manages social networks and creates digital content. 3. **Brand manager** * **Responsibilities**: * Oversees all aspects of a brand, including identity and strategy. * Monitors brand positioning and conducts market analysis. * Coordinates marketing activities related to the brand. 4. **Market research analyst** * **Responsibilities**: * Conducts market research and analyzes trends. * Prepares reports based on research data. * Provides recommendations based on research findings. 5. **Social media coordinator** * **Responsibilities**: * Boosts the company’s social media presence. * Creates strategies to attract public interest. * Monitors comments and interacts with the community on social platforms.

**Marketing manager, brand manager, digital market specialist.** you should apply to social media coordinator

Marketing manager: plan, develop and execute marketing strategies,etc. Digital Marketing Specialist; Responsabilites: Manage online markeing campaigns, optimize online presence, analyze data, manage social networks and create digital content. Brand Maneger: This person is responsabilite develop brand strategies, manage brand identity, monitor positioning, conduct market analysis and coordinate marketing activities. Markert Research Analyst: Responsabilities: conduct market reserarch, analyze data and trends, identify opportunities, prepare reports, and provide recommendations based on the results. Social Media Coordinator Responsabilities: Boost social media presence of a company, create marketing strategies to attract public interest. Monitor comments and interact with their community.

3 possible areas of experiences in which I think Isabella would nail it: * Social media coordinator * Market research analyst * Digital Marketing specialist,

Had a question while taking notes during the class and decided to gather some context using chat GPT: are social media coordinator and community manager the same role in marketing? No, a social media coordinator and a community manager are not the same role in marketing, although they both work closely with social media and online communities. Each role has distinct responsibilities and focuses on different aspects of brand engagement. 1\. Core Responsibilities Social Media Coordinator: Focuses primarily on content creation, scheduling, and managing social media accounts. Their responsibilities include: Developing and implementing social media strategies. Creating, curating, and scheduling content (posts, images, videos). Monitoring social media metrics and performance. Managing social media calendars. Running social media campaigns and optimizing them for engagement. The social media coordinator is more involved in executing the brand’s content strategy across various platforms like Instagram, Facebook, Twitter, etc. Community Manager: Focuses on building and nurturing relationships within the brand’s community, both online and offline. Their responsibilities include: Engaging directly with users and responding to comments, questions, and feedback. Creating and managing community engagement strategies. Building loyalty and trust within the community. Moderating discussions in forums, groups, or social channels. Organizing community events (online and offline) to foster engagement. The community manager is more focused on relationship-building and brand advocacy rather than just content posting. 2\. Audience Engagement Social Media Coordinator: Primarily engages with a broad audience through content. They aim to increase reach, likes, shares, and general brand visibility. Community Manager: Engages more deeply with a smaller, more dedicated community, often fostering connections among members. Their focus is on customer satisfaction, brand loyalty, and creating a sense of belonging among community members. 3\. Strategic Focus Social Media Coordinator: Strategy revolves around content calendars, campaign execution, and maintaining a consistent brand presence across platforms. Community Manager: Strategy revolves around building and maintaining relationships, addressing community concerns, and enhancing user experience. They often act as a bridge between the company and its customers. 4\. Metrics and KPIs Social Media Coordinator: Success is measured by metrics like follower growth, engagement rates, click-through rates, and impressions. Community Manager: Success is measured by metrics like community growth, active participation rates, customer sentiment, and brand advocacy. 5\. Overlap and Collaboration Although these roles are different, they often work together closely. For example, a social media coordinator may create content that the community manager shares and discusses with the community. Both roles contribute to the brand’s overall presence and customer experience. Summary While both roles are vital in a digital marketing strategy, the social media coordinator is more focused on content strategy and brand visibility, whereas the community manager is more focused on relationship-building and fostering a dedicated community around the brand.

* Mention 3 areas of experience that I talk about in the interview * Digital Marketing: * Social Media Coordinator * Market Research Analyst * Digital Marketing Specialist * According to you, which marketing position should I apply for? * Social Media Coordinator

1. Social media coordinator, market research and marketing manager 2. Digital marketing specialist

Marketing Manager Brand Manager Market Research Analyst You should apply for Brand Manager, you can get involved in using what the Market Research Analayst does, while working with the Marketing Manager and Social Media managers to determine a strategy. It prompts a multi-disciplinary approach

1. Manage social networks. Create digital content. 2. Of course, Digital Marketing Specialist.

3 areas of experience: * Digital marketing * Social media * Market research According to the teacher´s experience she could apply to any of the vacants the interviewer talks about which are: * Digital Marketing Specialist * Brand Manager and * Social Media Coordinator