Llamados de acción (CTA) en Inglés

### **What is a CTA?** A **Call to Action (CTA)** is a persuasive statement or instruction that encourages your audience to take a specific action. This action could be anything from following your brand, signing up for a newsletter, or making a purchase. ### **Why are CTAs important?** CTAs are essential because they: * Help you gain followers. * Grow your email list. * Increase subscriptions. * Motivate your audience to engage further with your brand. ### **How to create an effective CTA** To create a powerful CTA, use **action verbs** and persuasive language. These verbs communicate clear and direct actions, making it easy for your audience to know what to do next. #### **Examples of action verbs:** * Shop now * Buy * Get started * Subscribe * Reserve * Register #### **Examples of CTA sentences:** * "Buy now and get 50% off." * "Sign up for our newsletter and receive exclusive discounts." * "Start your free trial today." ### **Creating urgency in CTAs** In today’s busy world, people are easily distracted, so it’s important to use CTAs that create a **sense of urgency**. This motivates your audience to take immediate action. #### **Examples of urgency:** * "Limited-time offer – get yours before it's gone!" * "Download our ebook and discover the secret to success."

### **Writing persuasive emails: Key strategies and examples** Persuasive emails are a powerful way to engage your audience and promote your products, services, or expertise. Below is a simplified guide on how to craft an effective persuasive email. ### **1. Writing the subject line** The subject line is your first and most important chance to grab the reader's attention. A strong subject line makes people want to open your email. Weak subject lines are easy to ignore. #### **Examples of weak subject lines:** * "Newsletter #123" * "Buy Our Product Now!" * "Important Update" * "Check out our website!" #### **Examples of strong subject lines:** * "Exclusive 24-Hour Sale: Save 50% on Your Favorite Products!" * "New Product Launch: Discover Our Innovative Solutions Today" * "Your Success Story: How Our Services Transformed \[Company Name]" * "Last Chance to Register: Don't Miss Our Exclusive Webinar" * "Free Ebook: Master the Art of Social Media Marketing" ### **2. Structuring your email** A well-structured email keeps the reader engaged and leads them to take action. Here’s how to organize it: #### **Introduction:** * Start by addressing the recipient personally: * "Dear Maria" * "Dear Isabella" * "Dear Valued Customer" * Use a polite greeting: * "I hope this email finds you well." #### **Body:** * **Share the benefits** of your product or service. * **Use persuasive language** and key phrases. * **Provide social proof**: Offer evidence or testimonials to support your claims. ### **3. Key phrases for persuasive emails** Use these phrases to make your email more compelling: * **Personalization**: * "I am pleased to introduce you to our new exclusive offer that..." * **Social proof**: * "Our product/service has helped \[number] of customers to..." * **Urgency**: * "We invite you to take advantage of this limited opportunity to..." * **Benefits**: * "Let me share with you the key benefits of our product/service, such as..."