Marketing para redes sociales en Inglés

Great

### **Common social media vocabulary** 1. **Engagement** * **Definition**: Creating compelling content to encourage the audience to interact. * **Examples of engagement**: Likes, comments, and shares. 2. **Hashtag** * **Definition**: A keyword or phrase preceded by "#" that categorizes content. * **Purpose**: Increases engagement and helps users discover content on a specific topic. 3. **Influencer** * **Definition**: A person with a large social media following who can impact their audience’s opinions and purchasing decisions. 4. **Content creator** * **Definition**: Someone who produces original and engaging content, like videos or images. * **Note**: Content creators may not always be influencers. 5. **Analytics** * **Definition**: Data that measures the success of social media posts. ### **Why knowing popular social media platforms matters** Familiarity with top social media platforms helps maximize brand reach, engage with the right people, and achieve social media goals. ### **Overview of major social media platforms** #### **Facebook** * **User base**: Nearly 3 billion monthly active users. * **Targeting**: Allows targeting specific segments. * **Features**: * **News Feed**: Central content stream displaying updates from friends, pages, and groups. * *Example*: "My post received high engagement on my news feed, reaching a wide audience." * **Page Insights**: Provides analytics about a business page’s performance. * *Example*: "Using Page Insights, we identified areas for improvement." * **Boosting a post**: Advertising option that increases a post’s visibility beyond organic reach. * *Example*: "We boosted the post to reach a larger audience." #### **Instagram** * **Specialty**: Known for visually captivating content. * **Content types**: * **Reels**: Short-form videos (up to 90 seconds) similar to TikTok. * *Example*: "She gained popularity on Instagram through her creative Reels." * **Explore page**: Personalized content suggestions based on user interests. * *Example*: "The Explore page helped users discover new accounts." * **Profile grid**: Visual arrangement of photos and videos on a user’s profile. * *Example*: "Her profile grid showcases a cohesive brand theme." * **Trending topics**: Popular hashtags or keywords that are currently gaining high engagement. * *Example*: "We joined trending topics with popular hashtags to boost post visibility." #### **LinkedIn** * **Purpose**: A professional networking platform. * **Features**: * **Connections**: Professional contacts on LinkedIn. * **LinkedIn groups**: Communities focused on specific industries or topics for networking. * *Example*: "LinkedIn groups helped me connect with like-minded professionals."

At first, I recognize a quick way to "assist" a possible current relevant event Platzi is having (Platzi Conf Bogotá, 07 SEP 2024) by adding a brief summary of it in the description in which is included: \- The event name and date when it is going to happen * A quick exciting description for it below * Inserting urgency sense by adding "ÚLTIMAS ENTRADAS (INSERTING SIREN Emoji lol) * Last but not least, an URL (Platzi.com/l/confbogota-ig/) to reserve a seat for the event And what makes me validate once again the great Marketing team's work done, this is only the description you can easily find once you've entered their profile, I have not even taken a look to the profile grid below to it. Inspiring, Splendid!

The social media marketing of Platzi is astounding. According to keywords Everywhere Chrome extension, the Instagram of Platzi has an engagement rate of 189.46% which is huge. How? Platzi connects with its audience with technology news, creates videos that are easy to understand, and creates shareable content about how people behave on the platform and in tech roles.

I think the profile grid cohesiveness could improve. It's overwhelming and I don't know what to click first, I think they need to emphasize on text instead of images because there's a lot of focus on people and images and that doesn't make me want to click

What do you like the strategies? I like how is easy for the customer notes the cohesive theme, and you can see the harmony in their posts. What can be improved? In general I think is grea.