SEO en inglés

### **What is SEO?** **SEO (Search Engine Optimization)** is the process of improving a website’s visibility in search engine results, like Google, to attract more visitors. Most people rarely go beyond the first page of results, so optimizing your website is key to online success. ### **Types of SEO** 1. **On-page SEO** * **Definition**: Techniques applied directly to web pages to improve their visibility in search engines. * **Example**: "Optimize your website’s content and meta tags for better on-page SEO." * **Meta tags**: Invisible text that provides details about your page to search engines, improving SEO. 2. **White hat SEO** * **Definition**: Ethical and legitimate SEO practices that follow search engine guidelines. * **Example**: "Focus on white hat SEO techniques that comply with search engine rules." ### **Key SEO terms** 1. **SERP (Search Engine Results Page)** * **Definition**: The page you see after searching for something on Google, displaying relevant links and descriptions. * **Example**: "Your site’s position on the SERP affects its visibility to users." 2. **Organic traffic** * **Definition**: Visitors who arrive at your website naturally, without paid advertisements, usually as a result of effective SEO.

Although I come from finishing a SEO fundamentals course here at Platzi, I do not remember having "White hat SEO" mentioned. I'm not saying it does not exists, (since they did mention Google's guidelines and best practices) but it is a way to confirm one never knows enough in the tech industry!

I did well in the test