Vocabulario para abrir un discurso de ventas en inglés

Valué proposition

1. Asking a question and offer statistics

#### **What is a sales pitch?** A **sales pitch** is a presentation where you introduce your company’s products or services and explain how they can help solve problems for another organization. Sales pitches are usually detailed and show the specific value you can provide. #### **What is an elevator pitch?** An **elevator pitch** is a short and concise version of a sales pitch. It’s called an elevator pitch because it should be short enough to deliver during a quick elevator ride—30 seconds to two minutes. It highlights: * Your uniqueness * The value you bring to an organization * A more personal touch compared to a full sales pitch ### **Techniques for delivering an elevator pitch** #### **1. Start by asking a question** Use questions to engage your audience: * “Do you ever find it challenging to...?” * “Have you ever wondered how you can...?” * “What would it mean for your business if you could...?” **Example**: “Do you ever find it challenging to acquire new clients?” #### **2. Tell a story** Stories create connections and interest: * “I’d like to share a story with you...” * “Let me tell you about one of our clients that was in a similar situation...” * “Our company’s story has its beginnings in...” **Example**: “I’d like to share a story with you about how we solved problems for a company like yours.” #### **3. Offer an interesting statistic** Catch attention with relevant facts: * “Our clients have experienced an average increase of...” * “Did you know that...?” * “Recent research suggests that \_\_\_\_ is trending higher now.” **Example**: “Did you know that businesses using our app have increased their productivity by 25%?” #### **4. Include a value proposition** Communicate what you offer: * “Our mission is simple: to help you achieve sustainable growth.” * “We understand the challenges of \_\_\_\_, so our product is designed to...” * “We’re here to help your bottom line.” **Note**: The **bottom line** refers to the final profit or loss in a company’s financial statement.

*My speech could be something like this* *Hello, I'm Juan Perez, in our company we are committed to our clients, what sets us apart in the market is offering effective solutions, accompanying the entire process of continuous and comprehensive improvement.*