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### **Using action verbs and CTAs** **Action verbs** in the **imperative form** help motivate and persuade your prospects to act. Though they may sound direct, using these verbs is effective in prompting action. **Common action verbs**: * "Sign up" * "Register" * "Apply" * "Act" * "Reserve" * "Schedule" **Examples of CTAs (calls to action)**: * "Sign up now" * "Register or apply today" * "Don't wait – act now" * "Reserve a copy today" * "Schedule a follow-up meeting" ### **Interactive exercise: Matching CTAs** **Match the action verbs with the correct nouns**: * "Subscribe to our newsletter." * "Request a quote." * "Book a consultation." * "Refer a friend." * "Join a webinar." ### **Offering proof in your sales pitch** **Providing proof** builds trust and credibility. Use these phrases: * "The data speaks for itself." * "The research shows that..." * "Let me share some key metrics..." * "The numbers don’t lie." * "Here's an interesting stat..." **Tip**: Present proof with a **sales deck** (a visual presentation of your offerings). ### **Referring to visuals in your sales deck** **Helpful phrases**: * "As you can see from the visual..." * "This chart paints an interesting story..." * "Despite being dots and lines, they show a fascinating trend..." **Types of visuals**: * **Chart/Graph**: Used interchangeably * **Visual**: Any picture, chart, or diagram * **Diagram**: A schematic or drawing * **Picture**: Standard images **Common charts used in sales decks**: * **Bar chart** * **Pie chart** * **Organizational chart (organogram)** * **Gantt chart**: Used for project timelines ### **Key idiom to remember** **"Food for thought"**: Use this phrase to introduce an interesting idea:*"Let me offer you a little food for thought with this fact..."*