¿ alquilen conoce algún libro técnico de economía sobre el Análisis VRIO ? 😃

Comparto algunos libros relacionados con la temática:

Barney, J., & Hesterly, W. (2019). Strategic Management and Competitive Advantage: Concepts Global Edition. London: Pearson Education Limited.

Evans, V. (2013). Key Strategy Tools: The 80+ Tools for Every Manager to Build a Winning Strategy. London: Pearson UK.

Gander, J. (2017). Strategic Analysis: A Creative and Cultural Industries Perspective. London: Taylor & Francis.

Hambrick , D., & Fredrickson, J. (2001). Are you sure you have a strategy? Academy of Management Executive, 4(15), 48–59.

Hartline, M., & Ferrell, O. (2006). Marketing Strategy. Boston:MA: Cengage Learning.

Išoraitė, M. (2009). Theoretical aspects of marketing strategy. Ekonomika ir vadyba: aktualijos ir perspektyvos: mokslo darbai, 1, 114-125.

Knott, P. (2015). Does VRIO help managers evaluate a firm’s resources? Management Decision.

Management Association, Information Resources. (2018). Global Business Expansion: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications. New York: IGI Global.

Talaja, A. (2012). Testing VRIN framework: resource value and rareness as sources of competitive advantage and above average performance. Management-Journal of Contemporary Management Issues, 17(2), 51-64.

Vargas-Hernández, J., & Garcia, F. (2019). The Link between a Firm´ s Internal Characteristics and Performance: GPTW & VRIO Dimension Analysis. REBRAE, 12(1), 19-30.