Summary: People-oriented products - Priyanka Shetty
Source: La empatía corre por las venas de tu producto - Priyanka Shetty
Summary by: Luis Francisco Montero
Empathy in product management means:
- Being able to slow down enough to listen and observe.
- Being humble enough to learn and change.
- And being able to not only know what someone is dealing with, but to feel and understand it with them.
. - Understand people.
- Feeling with them.
.
Why is empathy hard? - We think of it as a moral value, not a skill.
- Everyone is different.
- Data isn’e enough.
.
How do you build empathy? Empathize.
.
How do you practice empathy? - Listen to your users.
- Shorten the feedback loop.
- Create action from insights.
.
Listen to your users: - What does success mean to your customers.
- How are they solving problems today?
- What is their real motivation?
.
Create actions from insights: - Prototyping
- User Personas
- Empathy mapping
.
Empathy across the board - Empathy with engineering and design teams.
- Empathy with business stakeholders.
- Empathy with the company.
.
“I’ve learned that people will forget what you said, people will forget what you did, but they will never forget how you made them feel” Maya Angelou.
