Moneda Social

People don’t care how great our product or service is, they care about what the product or service does for them.

Focus on showing rather than telling.

Solo un comentario para esta clase

XD, el truco es la creatividad para lograr el voz a voz

✍ Las cosas que hablamos y compartimos influyen en cómo nos ven otras personas.

¿La idea? Hacer que los consumidores se vean bien hablando de nosotros. 😎

Un ejemplo es cuando los Traders comparten sus ganancias Con en enlace de Binance en redes y demuestran que tuvieron exito. La gente siente el fomo de no invertir en crypto y el queda bien ante sus seguidores/amigos.
Brilliant

Cuanto mejor los hagamos quedar a nuestros clientes mas van a hablar de nosotros.

😏Recuerda:

• Muestra tu producto / servicio en lugar de decir sus atributos clave
• Hazlo de una manera notable y tu marca se beneficiará

Platzi itself is a great example of social currency.

• They make people feel like insiders by providing them with knowledge they can apply to solve problems.
• Platzi leverages game mechanics by gamifying the study process by giving students points.
• And they show, rather than tell, what you can achieve if you study on Platzi every day.

Word of Mouth and Social Currency

• The secrets is information that looks you smart or privilege.
• The things we talked about and the things we share affect how people see us.
• The people want to look good.
• The people don’t care what a wonderful is your product, they care themselves and how they looks like.
• The people care what our products and services do for them.
• They care how using our products or services might make them look to their peers.
• The better we can make them look by talking about our products or our services, the more likely they’ll be talk about it and the more likely it would be to bring us along for the ride.
• What we share is a signal of identity.
• Look at me this…, look and me that…
• What make us look good?!
  .
  How can we make people feel like insiders?
• Smart
• Special
• In the know
  .
• Desired identity.
• Status = Estado = Cualidades, rasgos.
• Iam busy, I am important, I am traveling (but don’t say it literal, instead with an image, with a symbol.)
• ++ Something that gives you status. ++**
• Be the first makes you special.
• People love being early.
• The better we make them look, the more like they’ll be to talk, and the more likely, they’ll be to share.
  .
• Scarcity: Have something scarce makes you special.
• Exclusivity: have something hard to access makes you special.
• Secret products that make you look cool. (Every time you talk about that makes you look cool).
• Loyalty programs and gamifications
• Find the inner remarkability: surprising, novel, interesting.
• El gusto o el atractivo de la ridiculez, lo sensacional, asombroso, etc.
• Insiders: smart, special, in the know.

hay algunos errores de ortografia en los sutitulos en español.

Historia increíble, bastante inusual. Inspiración para el futuro inclusive.

Application of social currency:

• How can you make people feel like insiders?
• What can you make scarce?
• What can you make exclusive?
• What elements of behavior can you gamify?
• How can you highlight the inner remarkability?

Demuestra sin pavonear de las características de tu producto 😉

Otro ejemplo de Social Currency es Swytch ya que en su campaña de promoción se muestra cómo funciona su sistema de electrificación de bicicletas de tal forma que provoca entusiasmo y logra el boca a boca.

Status is only good if other people know that you have it.
This is a way to create word of mouth about your product. Either if…

• It makes people feel like insiders
• People can compare their game mechanics points with each other
• People see a surprising, novel, or interesting inner remarkability worth sharing

Most important than our product or service is to make people feel smart, special. You should give value to the client because they love when some company provokes inside them the feeling of status, that they’re a short percentage of the population that is remarkable over others.

Me reí demasiado con el ejemplo de los comentarios de YouTube de “primero” jajajajajaja que ridiculos podemos llegar a ser

Thank you

Show don’t tell!