No tienes acceso a esta clase

隆Contin煤a aprendiendo! 脷nete y comienza a potenciar tu carrera

Aprende Ingl茅s, Programaci贸n, AI, Ciberseguridad y mucho m谩s.

Antes: $249

Currency
$209
Suscr铆bete

Termina en:

3 D铆as
20 Hrs
20 Min
53 Seg

Moneda Social

4/11
Recursos

Refuerza y practica tu ingl茅s con los cursos de English Academy 馃殌
Screenshot 2023-10-19 at 11.56.36鈥疉M.png

Aportes 19

Preguntas 1

Ordenar por:

驴Quieres ver m谩s aportes, preguntas y respuestas de la comunidad?

People don鈥檛 care how great our product or service is, they care about what the product or service does for them.

Focus on showing rather than telling.

Solo un comentario para esta clase

XD, el truco es la creatividad para lograr el voz a voz

鉁 Las cosas que hablamos y compartimos influyen en c贸mo nos ven otras personas.

驴La idea? Hacer que los consumidores se vean bien hablando de nosotros. 馃槑

Resumen de la clase:

  • El poder del boca a boca es m谩s confiable y econ贸mico que la publicidad tradicional.
  • Para generar valor social, se pueden aplicar varias estrategias:
    • Escasez y exclusividad: Hacer que las personas se sientan especiales, inteligentes o conocedoras al tener acceso a algo exclusivo o escaso.
    • Gamificaci贸n: Convertir aspectos de la experiencia en juegos, utilizando puntos, tablas de l铆deres, etc., para incentivar a las personas a hablar y compartir.
    • Encontrar notabilidad interna: Destacar aspectos sorprendentes, novedosos o interesantes en productos o servicios para hacer que las personas hablen de ellos.
  • Ejemplos de valor social en la pr谩ctica:
    • El bar 鈥淧or favor no lo digas鈥: Al volverse un secreto y ofrecer una experiencia 煤nica, generaron conversaciones y alta demanda.
    • Linkedin y programas de lealtad: Al otorgar a los usuarios un estatus especial, los alentaron a compartir y difundir la marca.
    • Licuadora y camiones Volvo: Mostrar atributos clave en lugar de simplemente decirlos, generando contenido notable y compartible.

Un ejemplo es cuando los Traders comparten sus ganancias Con en enlace de Binance en redes y demuestran que tuvieron exito. La gente siente el fomo de no invertir en crypto y el queda bien ante sus seguidores/amigos.
Brilliant

Cuanto mejor los hagamos quedar a nuestros clientes mas van a hablar de nosotros.

馃槒Recuerda:

鈥 Muestra tu producto / servicio en lugar de decir sus atributos clave
鈥 Hazlo de una manera notable y tu marca se beneficiar谩

Me re铆 demasiado con el ejemplo de los comentarios de YouTube de 鈥減rimero鈥 jajajajajaja que ridiculos podemos llegar a ser

Historia incre铆ble, bastante inusual. Inspiraci贸n para el futuro inclusive.

Platzi itself is a great example of social currency.

  • They make people feel like insiders by providing them with knowledge they can apply to solve problems.
  • Platzi leverages game mechanics by gamifying the study process by giving students points.
  • And they show, rather than tell, what you can achieve if you study on Platzi every day.

Word of Mouth and Social Currency

  • The secrets is information that looks you smart or privilege.
  • The things we talked about and the things we share affect how people see us.
  • The people want to look good.
  • The people don鈥檛 care what a wonderful is your product, they care themselves and how they looks like.
  • The people care what our products and services do for them.
  • They care how using our products or services might make them look to their peers.
  • The better we can make them look by talking about our products or our services, the more likely they鈥檒l be talk about it and the more likely it would be to bring us along for the ride.
  • What we share is a signal of identity.
  • Look at me this鈥, look and me that鈥
  • What make us look good?!
    .
    How can we make people feel like insiders?
  • Smart
  • Special
  • In the know
    .
  • Desired identity.
  • Status = Estado = Cualidades, rasgos.
  • Iam busy, I am important, I am traveling (but don鈥檛 say it literal, instead with an image, with a symbol.)
  • ++ Something that gives you status. ++**
  • Be the first makes you special.
  • People love being early.
  • The better we make them look, the more like they鈥檒l be to talk, and the more likely, they鈥檒l be to share.
    .
  • Scarcity: Have something scarce makes you special.
  • Exclusivity: have something hard to access makes you special.
  • Secret products that make you look cool. (Every time you talk about that makes you look cool).
  • Loyalty programs and gamifications
  • Find the inner remarkability: surprising, novel, interesting.
  • El gusto o el atractivo de la ridiculez, lo sensacional, asombroso, etc.
  • Insiders: smart, special, in the know.

hay algunos errores de ortografia en los sutitulos en espa帽ol.

Application of social currency:

  • How can you make people feel like insiders?
  • What can you make scarce?
  • What can you make exclusive?
  • What elements of behavior can you gamify?
  • How can you highlight the inner remarkability?

Demuestra sin pavonear de las caracter铆sticas de tu producto 馃槈

Otro ejemplo de Social Currency es Swytch ya que en su campa帽a de promoci贸n se muestra c贸mo funciona su sistema de electrificaci贸n de bicicletas de tal forma que provoca entusiasmo y logra el boca a boca.

Status is only good if other people know that you have it.
This is a way to create word of mouth about your product. Either if鈥

  • It makes people feel like insiders
  • People can compare their game mechanics points with each other
  • People see a surprising, novel, or interesting inner remarkability worth sharing

Most important than our product or service is to make people feel smart, special. You should give value to the client because they love when some company provokes inside them the feeling of status, that they鈥檙e a short percentage of the population that is remarkable over others.

Thank you

Show don鈥檛 tell!