Metodología para crear contenido

How to diversify your brand content using a mind map?

Creating diverse and engaging content is essential for any brand. However, finding new ideas can often be a challenge. One effective approach is to use a mind map strategy, which although simple, can revolutionize your content planning. Place your brand at the center and extend arrows to represent the different topics you can address. Below, we'll explore how to implement this tactic in a practical restaurant example.

What topics can you identify for your content?

Let's start by laying the groundwork: select main themes that highlight various facets of your brand. For a restaurant, you could opt for:

• Recipes: share recipes that reflect your cuisine, allowing your followers to explore new flavors. This not only showcases the culture behind your business, but also enriches your audience's experience.

• Influencers: collaborate with influencers to expand your reach. You can invite them to your restaurant to create genuine content, in their own style, and enrich your profile while they enjoy your culinary offerings.

• General information: offer useful information such as opening hours, location and menu. This not only keeps your audience informed, but also helps drive traffic to your location.

• Products: take advantage of popular trends, especially on platforms like TikTok, to showcase your dishes in a creative way without forcing their presence in your content.

How to generate specific ideas from these themes?

Once you have your main topics defined, it's time to dig deeper and develop specific ideas for each one. Here are some recommendations:

• For recipes, create a weekly or monthly series where you share how to prepare a popular dish from your restaurant. Use these sessions to inform and teach, recognizing that the recipes probably won't turn out exactly like your chef's recipes.

• On the topic of influencers, design strategies where micro-influencers visit your restaurant. Establish collaborations for them to share their expertise and generate authentic and engaging content that benefits both their profiles and yours.

• General information could involve constantly updating your opening hours, menu updates, special promotions, and any other information that maintains interest and convenience for your followers.

• With products, use trends subtly and organically. Participating in popular challenges or formats by inserting your product can better connect you with your audience, without being overwhelming or invasive.

What is the impact of a mind map in content planning?

Using a mind map in your content strategy not only provides clarity, but also fosters creativity and innovation. By listing multiple ideas by topic, you set yourself up for a steady, diverse flow that can fill your editorial calendar for weeks or months. This ensures that you don't fall into the monotony of publishing the same type of content repeatedly, keeping your audience always interested.

Applying this practical, yet seemingly simple methodology will guide you towards better diversification and enrich your content plan. Dare to experiment and share in the comments how the mind map for your brand has evolved - we're here to give you feedback and help you grow!