Aplicaciones para hacer mapas mentales:
https://www.mindmeister.com/es
https://www.mindlyapp.com/
https://whimsical.com/
Entendiendo Tik Tok y su mercado
¿Qué es Tik Tok y cómo funciona?
El algoritmo y su funcionamiento
¿Todas las marcas deben estar en TikTok?
El poder de la viralización
Entendiendo el mercado de TikTok
Tendencias de la plataforma
Creación de contenido efectivo
Estructuración del discurso de tu marca
Metodología para crear contenido
Parrillas de contenido
Caso real creación de contenido para una marca
Caso real creación de contenido para una marca
TikTok Business
Análisis de resultados
¿Qué es TikTok Business?
Fondo para creadores
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Creating diverse and engaging content is essential for any brand. However, finding new ideas can often be a challenge. One effective approach is to use a mind map strategy, which although simple, can revolutionize your content planning. Place your brand at the center and extend arrows to represent the different topics you can address. Below, we'll explore how to implement this tactic in a practical restaurant example.
Let's start by laying the groundwork: select main themes that highlight various facets of your brand. For a restaurant, you could opt for:
Recipes: share recipes that reflect your cuisine, allowing your followers to explore new flavors. This not only showcases the culture behind your business, but also enriches your audience's experience.
Influencers: collaborate with influencers to expand your reach. You can invite them to your restaurant to create genuine content, in their own style, and enrich your profile while they enjoy your culinary offerings.
General information: offer useful information such as opening hours, location and menu. This not only keeps your audience informed, but also helps drive traffic to your location.
Products: take advantage of popular trends, especially on platforms like TikTok, to showcase your dishes in a creative way without forcing their presence in your content.
Once you have your main topics defined, it's time to dig deeper and develop specific ideas for each one. Here are some recommendations:
For recipes, create a weekly or monthly series where you share how to prepare a popular dish from your restaurant. Use these sessions to inform and teach, recognizing that the recipes probably won't turn out exactly like your chef's recipes.
On the topic of influencers, design strategies where micro-influencers visit your restaurant. Establish collaborations for them to share their expertise and generate authentic and engaging content that benefits both their profiles and yours.
General information could involve constantly updating your opening hours, menu updates, special promotions, and any other information that maintains interest and convenience for your followers.
With products, use trends subtly and organically. Participating in popular challenges or formats by inserting your product can better connect you with your audience, without being overwhelming or invasive.
Using a mind map in your content strategy not only provides clarity, but also fosters creativity and innovation. By listing multiple ideas by topic, you set yourself up for a steady, diverse flow that can fill your editorial calendar for weeks or months. This ensures that you don't fall into the monotony of publishing the same type of content repeatedly, keeping your audience always interested.
Applying this practical, yet seemingly simple methodology will guide you towards better diversification and enrich your content plan. Dare to experiment and share in the comments how the mind map for your brand has evolved - we're here to give you feedback and help you grow!
Contributions 29
Questions 2
Aplicaciones para hacer mapas mentales:
https://www.mindmeister.com/es
https://www.mindlyapp.com/
https://whimsical.com/
Hola Ana, te comparto mi mapa, antes decirte que con el live de ayer me ayudaste a pasar a 200k en uno de mis videos gracias y me encanta tu humildad!
Saludos si deseas seguirme: @josueesquia

Esta estrategia es facil!!! para los que les e dificil crear o planear algo para su marca!! Buen tip Ana!!!
Es poco pero es trabajo honesto xd Lo hice basado en un proyecto que espero poder hacer pronto.
el mapa mental es una excelente opción para organizar el contenido.
Para que la marca se vea más organica es mejor que aparezca sutilmente
Un mapa mental muy interesante y útil. Muchas gracias.
METODOLOGÍAS PARA CREAR CONTENIDO:
Tengo la lista de ideas general, ahora toca pasar al mapa mental. 💪🏼
Es genial poder crear un mapa mental de los contenidos que se van a programar 🙏
Me gustaría que me opinaran y me corrigieran si es neesario por favor ya que estroy intentando crear mi propio emprendimiento y me gustaría iniciar de la forma más adecueda.
Buenas este es mi mapa mental.
(https://static.platzi.com/media/user_upload/mapa mental-17fb68fd-6e5f-4e5e-93f9-3960c62663b6.jpg)
Miró es una excelente opción para crear Mapas Mentales
Gracias
Buena aplicación de mapa mental, Generación de ideas.
Ensayando Prueba - Error
Excelente manera de organizar las ideas de contenidos
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