Clase 14 de 26 • Curso de Inglés Técnico para Profesionales 2017
Nowadays everything is about content. Content gives you the possibility of entering into people’s lives without being intrusive. Right now, all brands, organizations and people that want to be successful create content so their audience and users feel they have something to learn. In this sense, it is important to create a content marketing strategy which allows you to touch people who surround you.
What is the most common way to create a content strategy?
For starters, it is necessary to identify the type of audience you are communicating with. Knowing their profile is going to allow you to recognize the things that might or might not work with them. Consider that it’s different to be a teacher of math, than being a dev who works in San Francisco. With this in mind, you can start creating a map which includes the topics that you audience might like the most.
There are many formats to reach your audience
Creating content for the audience does not need to be so rigid. In fact, you can show your audience that you have many channels to teach them things. For instance, you can create blog posts, videos, webinars, infographics, instagram stories, and more. Just make sure what the channels are used by the audience you aim to reach and start creating suitable content.
Do it frequently
Creating content is not a matter of one time, one week or one month, if you want that your content strategy works you need to maintain your audience updated. To do this, it is advisable to create a calendar that helps you determine the time in which is pertinent to publish content. This can be as simple as having an excel document where you write the topics you want to cover and the dates to publish them.
These three tips are going to help you create successful content and get recognition in your work environment.
