Temario y recursos del Marketing Deportivo
Temario del Curso de Marketing Deportivo
Sports Marketing vs Traditional Marketing
- Brief History of Sports Marketing
- Brief History of Sports Marketing: Sponsorships
- Whos the client in Sports Marketing?
- What is the value of sport as a product?
- The importance of Storytelling
- Types of Sports Marketing
Sport Organizations
- International Federations and Professional Leagues
- Clubs and Franchises (Case Studies)
- College Sports (Case Studies)
- Multi-Property Organizations (Case Studies)
- Athletes & Sponsors
- Rules & Regulations
Our Most Important client: The Fan
- Why are fans so special and unique?
- Prioritizing physical audiences
- Understanding digital audiences
- Loyalty programs
The Sports Industry
- Why is football/soccer the most popular sport in the planet?
- Social and cultural aspects of football/soccer?
- American sports set the standard in marketing and innovation
- What is defined as an Olympic sport?
- eSports & Gamification
- NFTs
- Sports as a political tool
Communications, PR & Media
Para este curso vas a necesitar
5 Horas de contenido
16 Horas de práctica
Conocimientos previos
- Curso de Introducción al Marketing Digital
- Curso de Storytelling
- Curso de Marca Personal
Más sobre el curso
Conviértete en un experto del marketing deportivo a través de conocimientos clave que te ayudarán a definir a tu audiencia, generar un plan de marketing estratégico para medios e identificar a tu organización deportiva. Aprende a generar contenido de relevancia a través de casos de estudio como FC Bayern München, Red Bull y las ligas Norteamericanas más reconocidas.
Para este curso vas a necesitar
5 Horas de contenido
16 Horas de práctica
Conocimientos previos
- Curso de Introducción al Marketing Digital
- Curso de Storytelling
- Curso de Marca Personal
Más sobre el curso
Conviértete en un experto del marketing deportivo a través de conocimientos clave que te ayudarán a definir a tu audiencia, generar un plan de marketing estratégico para medios e identificar a tu organización deportiva. Aprende a generar contenido de relevancia a través de casos de estudio como FC Bayern München, Red Bull y las ligas Norteamericanas más reconocidas.
Sports Marketing vs Traditional Marketing
- Brief History of Sports Marketing
- Brief History of Sports Marketing: Sponsorships
- Whos the client in Sports Marketing?
- What is the value of sport as a product?
- The importance of Storytelling
- Types of Sports Marketing
Sport Organizations
- International Federations and Professional Leagues
- Clubs and Franchises (Case Studies)
- College Sports (Case Studies)
- Multi-Property Organizations (Case Studies)
- Athletes & Sponsors
- Rules & Regulations
Our Most Important client: The Fan
- Why are fans so special and unique?
- Prioritizing physical audiences
- Understanding digital audiences
- Loyalty programs
The Sports Industry
- Why is football/soccer the most popular sport in the planet?
- Social and cultural aspects of football/soccer?
- American sports set the standard in marketing and innovation
- What is defined as an Olympic sport?
- eSports & Gamification
- NFTs
- Sports as a political tool
