🗒️ Summary: People-oriented products - Priyanka Shetty

Summary: People-oriented products - Priyanka Shetty
Source: La empatía corre por las venas de tu producto - Priyanka Shetty
Summary by: Luis Francisco Montero

Empathy in product management means:

• Being able to slow down enough to listen and observe.
• Being humble enough to learn and change.
• And being able to not only know what someone is dealing with, but to feel and understand it with them.
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• Understand people.
• Feeling with them.
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  Why is empathy hard?
• We think of it as a moral value, not a skill.
• Everyone is different.
• Data isn’e enough.
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  How do you build empathy? Empathize.
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  How do you practice empathy?
• Listen to your users.
• Shorten the feedback loop.
• Create action from insights.
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  Listen to your users:
• What does success mean to your customers.
• How are they solving problems today?
• What is their real motivation?
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  Create actions from insights:
• Prototyping
• User Personas
• Empathy mapping
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  Empathy across the board
• Empathy with engineering and design teams.
• Empathy with business stakeholders.
• Empathy with the company.
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  “I’ve learned that people will forget what you said, people will forget what you did, but they will never forget how you made them feel” Maya Angelou.