**First you must know your audience, you do not write the same for high school students as for doctoral students, for example.
Call the attention of your audience, map the topics you want to talk about, it is always better to start with the topics that interest you the most.
Establish credibility
Create the message according to the channel that we will be using; it is different to write a blog than to write an academic paper.
After all of this you will succeed in persuading your audience
Review your grammar, punctuation and ensure the quality of your content
