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**First you must know your audience, you do not write the same for high school students as for doctoral students, for example.
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Call the attention of your audience, map the topics you want to talk about, it is always better to start with the topics that interest you the most.
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Establish credibility
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Create the message according to the channel that we will be using; it is different to write a blog than to write an academic paper.
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After all of this you will succeed in persuading your audience
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Review your grammar, punctuation and ensure the quality of your content
Curso de Escritura en Inglés 2018
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