Sumario del Curso para Desarrollar Habilidades de Emprendimiento (in English)

Course summary by Luis Francisco Montero:
#1 Getting into the world of innovation:

  • Being innovative is key to remain relevant as an organization and professional.
  • Innovation is solutions that generate real value for the user.
  • The first step should always be to clearly define your innovation challenge.
    #2 Listening to your user
  • It is key to understand the problem and user before jump to the solution.
  • You can use a variety of methods to get information from your user like immersion, digital ethnography and ethnographic interviews.
  • You must transform all the information gathered into insights, i.e. actionable learnings.
    #3 Creating valuable ideas.
  • You are creative and you can develop your creativity.
  • It is helpful to find inspiration in analogous contexts.
  • Brainstorming should be used as a structured and focused method to generate ideas.
  • Ideas should be transformed into more elaborate concepts and prioritized.
    #4 Considering the outside world.
  • Competition is always there, so it’s key to identify and analyze it so you can compare it with your idea.
  • It’s important to consider the overall context of your idea and any trends that might help or hider it.
    #5 Putting your ideas to the test.
  • Prototypes allow you to put your ideas in front of users to get feedback.
  • This can help you validate your most important hypotheses and reduce the risk of your idea.
  • Prototyping is a cycle that involves iterations and pivots until you are ready to take your idea forward.
    #6 Going from idea to business.
  • The business model canvas is a useful tool to develop the viability of your idea.
  • There are many types of business models you can consider to capture some of the value your idea generates.
    #7 Getting people on board.
  • Resistance to change is human and must be managed.
  • A solid pitch includes the problem, the solution, the team and a call to action.
    #8 Innovation in the real world.
  • Frugal innovation challenges you to do more with less.
  • To be innovative, you’ll need to break routines and habits to make new connections.
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