With the changing world of technology, most of us have been pushed to the social media spaces. Take an example of the Covid19 pandemic that caused mass use of social media by both businesses and individuals to connect, keep up with news and information, find jobs, sell and buy products among other variety reasons you might be using the platforms for. These social platforms have also become the main tool to market ourselves, products, corporate and personal brands.
Who is an influencer?
A social media influencer is a person who has the power to affect how people purchase products, pay for services, join in conversations and cause new trends.
Being an influencer over 4 years and counting is a hard job.
But why? Isn’t it just posting and waiting for people to interact with the content? If you thought this is it then you are wrong.
As an influencer l have to always be able to grab people’s attention, let them interact with me at a personal level so that they can be part of my brand story and journey. That means, l have to show up often. I have to be part of their conversations and create content that will bring forth valuable and constructive engagements to my timeline.
Well, not all times my content engagements involve positive sentiments. Sometimes it goes south and l receive overwhelming challenges. But you know what, l use them to involve my audiences in constructive conversations to learn from them on how l can approach my content in a way they will like.
Remember, there’s a lot your audience can teach you about their interests as much as you want to share yours to them in your content.
In order to achieve constructive feedback from your audiences, you can use questions. Questions are meant to make people respond, either by giving their opinion or suggestions you can try as an influencer, thought leader or digital marketer. As much as your influencer marketing brand is YOU, there’s a need to involve your audience in your journey.
So, don’t ignore their views about your brand in your posts’ replies, user generated content and reviews.
Why care about social media engagements as an influencer
Brands partner with right influencers. But who is the right influencer anyway? I closely work with brands as an influencer manager and picking influencers from LinkedIn, Twitter, Instagram, TikTok, Facebook and Pinterest is never that easy.
There are some parameters that l have to use when evaluating them and just to share a few, l consider:
- The niche they belong to: Do their brands match the brand they will represent?
- Number of followers: For brand awareness, l will choose the ones with many followers.
- The level of engagements: What’s their rate of engagements? Can they drive constructive conversations? Can they make people interact with the contents they’re going to share in a more action oriented way?
Even with the different objectives a brand might want to achieve from the influencer marketing campaign, the ability to create high interactions with audiences is always a catch. This is why we use tools such as Sparktoro to check engagement scores for influencers.
You can also check 28 to 91 days engagement metrics for your Twitter in your analytics.
What a high engagement mean to an influencer:
- You are creating valuable and interesting content for your audiences.
- You have mastered when your audience is most active on social media to interact with them
- You are consistent in your content sharing and also interacting with other people’s content
- Your audience is resonating with brands you’ve partnered with.
- You have a chance to negotiate a better pay with the brands you’re collaborating with.
How to be more engaging with your social media?
I created for you the Social Media Engagement Course to help you engage better with your community.
I’ll see you in our first class!
Curso de Estrategias de Interacción para Redes Sociales
