{
"word_count": 3137,
"processed_language": "en",
"personality": [
{
"trait_id": "big5_openness",
"name": "Apertura a experiencias",
"category": "personality",
"percentile": 0.947500244993247,
"significant": true,
"children": [
{
"trait_id": "facet_adventurousness",
"name": "Audacia",
"category": "personality",
"percentile": 0.31691702322454973,
"significant": true
},
{
"trait_id": "facet_artistic_interests",
"name": "Intereses artísticos",
"category": "personality",
"percentile": 0.1125275171748254,
"significant": true
},
{
"trait_id": "facet_emotionality",
"name": "Emocionalidad",
"category": "personality",
"percentile": 0.002441281341081847,
"significant": true
},
{
"trait_id": "facet_imagination",
"name": "Imaginación",
"category": "personality",
"percentile": 0.6587130715664291,
"significant": true
},
{
"trait_id": "facet_intellect",
"name": "Intelecto",
"category": "personality",
"percentile": 0.9932229995097077,
"significant": true
},
{
"trait_id": "facet_liberalism",
"name": "Desafío a la autoridad",
"category": "personality",
"percentile": 0.8753598491591412,
"significant": true
}
]
},
{
"trait_id": "big5_conscientiousness",
"name": "Responsabilidad",
"category": "personality",
"percentile": 0.6471583645503033,
"significant": true,
"children": [
{
"trait_id": "facet_achievement_striving",
"name": "Necesidad de éxito",
"category": "personality",
"percentile": 0.38181425185576123,
"significant": true
},
{
"trait_id": "facet_cautiousness",
"name": "Cautela",
"category": "personality",
"percentile": 0.6003266978918299,
"significant": true
},
{
"trait_id": "facet_dutifulness",
"name": "Obediencia",
"category": "personality",
"percentile": 0.1938248430572599,
"significant": true
},
{
"trait_id": "facet_orderliness",
"name": "Disciplina",
"category": "personality",
"percentile": 0.23207750842898428,
"significant": true
},
{
"trait_id": "facet_self_discipline",
"name": "Autodisciplina",
"category": "personality",
"percentile": 0.22872098952910086,
"significant": true
},
{
"trait_id": "facet_self_efficacy",
"name": "Autoeficacia",
"category": "personality",
"percentile": 0.8864213624913551,
"significant": true
}
]
},
{
"trait_id": "big5_extraversion",
"name": "Extroversión",
"category": "personality",
"percentile": 0.07269316453009228,
"significant": true,
"children": [
{
"trait_id": "facet_activity_level",
"name": "Nivel de actividad",
"category": "personality",
"percentile": 0.5356816888013809,
"significant": true
},
{
"trait_id": "facet_assertiveness",
"name": "Seguridad en uno mismo",
"category": "personality",
"percentile": 0.7345222429913538,
"significant": true
},
{
"trait_id": "facet_cheerfulness",
"name": "Alegría",
"category": "personality",
"percentile": 0.0013381843193927545,
"significant": true
},
{
"trait_id": "facet_excitement_seeking",
"name": "Búsqueda de emociones",
"category": "personality",
"percentile": 0.45948815667552173,
"significant": true
},
{
"trait_id": "facet_friendliness",
"name": "Simpatía",
"category": "personality",
"percentile": 0.015113343020293768,
"significant": true
},
{
"trait_id": "facet_gregariousness",
"name": "Sociabilidad",
"category": "personality",
"percentile": 0.009781992758462366,
"significant": true
}
]
},
{
"trait_id": "big5_agreeableness",
"name": "Amabilidad",
"category": "personality",
"percentile": 0.00018787647631512971,
"significant": true,
"children": [
{
"trait_id": "facet_altruism",
"name": "Altruismo",
"category": "personality",
"percentile": 0.11668895284846248,
"significant": true
},
{
"trait_id": "facet_cooperation",
"name": "Cooperación",
"category": "personality",
"percentile": 0.10866907071592163,
"significant": true
},
{
"trait_id": "facet_modesty",
"name": "Modestia",
"category": "personality",
"percentile": 0.08705204542349593,
"significant": true
},
{
"trait_id": "facet_morality",
"name": "Intransigencia",
"category": "personality",
"percentile": 0.05591913439241175,
"significant": true
},
{
"trait_id": "facet_sympathy",
"name": "Compasión",
"category": "personality",
"percentile": 0.41424529032630936,
"significant": true
},
{
"trait_id": "facet_trust",
"name": "Confianza",
"category": "personality",
"percentile": 0.36085403934262655,
"significant": true
}
]
},
{
"trait_id": "big5_neuroticism",
"name": "Rango emocional",
"category": "personality",
"percentile": 0.002750865396016766,
"significant": true,
"children": [
{
"trait_id": "facet_anger",
"name": "Vehemencia",
"category": "personality",
"percentile": 0.6759545482698661,
"significant": true
},
{
"trait_id": "facet_anxiety",
"name": "Tendencia a la preocupación",
"category": "personality",
"percentile": 0.3816948165024331,
"significant": true
},
{
"trait_id": "facet_depression",
"name": "Melancolía",
"category": "personality",
"percentile": 0.9156127624451111,
"significant": true
},
{
"trait_id": "facet_immoderation",
"name": "Desmesura",
"category": "personality",
"percentile": 0.050240441372780165,
"significant": true
},
{
"trait_id": "facet_self_consciousness",
"name": "Timidez",
"category": "personality",
"percentile": 0.9326433295303578,
"significant": true
},
{
"trait_id": "facet_vulnerability",
"name": "Susceptibilidad a la tensión",
"category": "personality",
"percentile": 0.45347846630103295,
"significant": true
}
]
}
],
"needs": [
{
"trait_id": "need_challenge",
"name": "Desafío",
"category": "needs",
"percentile": 0.39671204798068743,
"significant": true
},
{
"trait_id": "need_closeness",
"name": "Familiaridad",
"category": "needs",
"percentile": 0.003494735089785761,
"significant": true
},
{
"trait_id": "need_curiosity",
"name": "Curiosidad",
"category": "needs",
"percentile": 0.6233049740601531,
"significant": true
},
{
"trait_id": "need_excitement",
"name": "Entusiasmo",
"category": "needs",
"percentile": 0.45387519979992536,
"significant": true
},
{
"trait_id": "need_harmony",
"name": "Armonía",
"category": "needs",
"percentile": 0.009489696963809302,
"significant": true
},
{
"trait_id": "need_ideal",
"name": "Ideal",
"category": "needs",
"percentile": 0.20871916659025508,
"significant": true
},
{
"trait_id": "need_liberty",
"name": "Libertad",
"category": "needs",
"percentile": 0.30146474315499816,
"significant": true
},
{
"trait_id": "need_love",
"name": "Amor",
"category": "needs",
"percentile": 0.013471226901072053,
"significant": true
},
{
"trait_id": "need_practicality",
"name": "Practicidad",
"category": "needs",
"percentile": 0.8363848330601242,
"significant": true
},
{
"trait_id": "need_self_expression",
"name": "Autoexpresión",
"category": "needs",
"percentile": 0.04914237507499175,
"significant": true
},
{
"trait_id": "need_stability",
"name": "Estabilidad",
"category": "needs",
"percentile": 0.04139882222792213,
"significant": true
},
{
"trait_id": "need_structure",
"name": "Estructura",
"category": "needs",
"percentile": 0.6684634290372407,
"significant": true
}
],
"values": [
{
"trait_id": "value_conservation",
"name": "Conservación",
"category": "values",
"percentile": 0.006275878161365656,
"significant": true
},
{
"trait_id": "value_openness_to_change",
"name": "Apertura al cambio",
"category": "values",
"percentile": 0.3244197624812387,
"significant": true
},
{
"trait_id": "value_hedonism",
"name": "Hedonismo",
"category": "values",
"percentile": 0.06754962047175217,
"significant": true
},
{
"trait_id": "value_self_enhancement",
"name": "Superación personal",
"category": "values",
"percentile": 0.12911150167085783,
"significant": true
},
{
"trait_id": "value_self_transcendence",
"name": "Autotranscendencia",
"category": "values",
"percentile": 0.03465459152041023,
"significant": true
}
],
"consumption_preferences": [
{
"consumption_preference_category_id": "consumption_preferences_shopping",
"name": "Preferencias de compra",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_automobile_ownership_cost",
"name": "Probabilidad de se muestre receptivo al coste de propiedad al comprar automóviles",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_automobile_safety",
"name": "Probabilidad de prefiera la seguridad al comprar automóviles",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_clothes_quality",
"name": "Es probable que prefiera la calidad al comprar ropa",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_clothes_style",
"name": "Es probable que prefiera el estilo al comprar ropa",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_clothes_comfort",
"name": "Es probable que prefiera la comodidad al comprar ropa",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_influence_brand_name",
"name": "Es probable que le influya la marca al adquirir un producto",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_influence_utility",
"name": "Es probable que le influya la utilidad del producto al adquirirlo",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_influence_online_ads",
"name": "Es probable que le influya la publicidad en línea al adquirir un producto",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_influence_social_media",
"name": "Es probable que le influyan las redes sociales al adquirir un producto",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_influence_family_members",
"name": "Es probable que le influya la familia al adquirir un producto",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_spur_of_moment",
"name": "Es probable que se dé algún capricho en el momento de hacer las compras",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_credit_card_payment",
"name": "Es probable que prefiera utilizar tarjetas de crédito para las compras",
"score": 1
}
]
},
{
"consumption_preference_category_id": "consumption_preferences_health_and_activity",
"name": "Preferencias de actividad física y salud",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_eat_out",
"name": "Es probable que coma fuera con frecuencia",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_gym_membership",
"name": "Es probable que esté inscrito en un gimnasio",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_outdoor",
"name": "Es probable que le gusten las actividades al aire libre",
"score": 0.5
}
]
},
{
"consumption_preference_category_id": "consumption_preferences_environmental_concern",
"name": "Preferencias de concienciación medioambiental",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_concerned_environment",
"name": "Es probable que le preocupe el medioambiente",
"score": 1
}
]
},
{
"consumption_preference_category_id": "consumption_preferences_entrepreneurship",
"name": "Preferencias de iniciativa empresarial",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_start_business",
"name": "Es probable que considere iniciar un negocio en los próximos días",
"score": 0.5
}
]
},
{
"consumption_preference_category_id": "consumption_preferences_movie",
"name": "Preferencias cinematográficas",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_movie_romance",
"name": "Es probable que les gusten las películas románticas",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_movie_adventure",
"name": "Es probable que le gusten las películas de aventuras",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_movie_horror",
"name": "Es probable que le gusten las películas de terror",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_movie_musical",
"name": "Es probable que le gusten las películas musicales",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_movie_historical",
"name": "Es probable que le gusten las películas históricas",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_movie_science_fiction",
"name": "Es probable que le gusten las películas de ciencia ficción",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_movie_war",
"name": "Es probable que le gusten las películas bélicas",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_movie_drama",
"name": "Es probable que les gusten las películas dramáticas",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_movie_action",
"name": "Es probable que le gusten las películas de acción",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_movie_documentary",
"name": "Es probable que le gusten los documentales",
"score": 1
}
]
},
{
"consumption_preference_category_id": "consumption_preferences_music",
"name": "Preferencias musicales",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_music_rap",
"name": "Es probable que le guste el rap",
"score": 0.5
},
{
"consumption_preference_id": "consumption_preferences_music_country",
"name": "Es probable que le guste el country",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_music_r_b",
"name": "Es probable que le guste el rhythm and blues",
"score": 0.5
},
{
"consumption_preference_id": "consumption_preferences_music_hip_hop",
"name": "Es probable que le guste el hip hop",
"score": 0.5
},
{
"consumption_preference_id": "consumption_preferences_music_live_event",
"name": "Es probable que asista a eventos de música en directo",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_music_playing",
"name": "Es probable que tenga experiencia interpretando música",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_music_latin",
"name": "Es probable que le guste la música latina",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_music_rock",
"name": "Es probable que le guste el rock",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_music_classical",
"name": "Es probable que la guste la música clásica",
"score": 1
}
]
},
{
"consumption_preference_category_id": "consumption_preferences_reading",
"name": "Preferencias lectoras",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_read_frequency",
"name": "Es probable que lea con frecuencia",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_books_entertainment_magazines",
"name": "Es probable que lea revistas de entretenimiento",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_books_non_fiction",
"name": "Es probable que lea libros que no sean de ficción",
"score": 1
},
{
"consumption_preference_id": "consumption_preferences_books_financial_investing",
"name": "Es probable que lea libros sobre inversión financiera",
"score": 0
},
{
"consumption_preference_id": "consumption_preferences_books_autobiographies",
"name": "Es probable que lea libros autobiográficos",
"score": 1
}
]
},
{
"consumption_preference_category_id": "consumption_preferences_volunteering",
"name": "Preferencias de voluntariado",
"consumption_preferences": [
{
"consumption_preference_id": "consumption_preferences_volunteer",
"name": "Es probable que realice tareas de voluntario para obras sociales",
"score": 0
}
]
}
],
"warnings": []
}
