Everyone is talking about “Brand Storytelling” in the marketing world but few know what it is or how to do it properly.
Brand storytelling is the most effective way to connect with your consumer. It involves the many types of stories you tell your audience. It’s what helps you appeal to the emotions of your customers and prospects.
In my new Brand Storytelling course, you will learn:
To understand the power of storytelling based on examples from your own life, just think back to your math class in seventh grade. Now, fast-forward to today. Do you remember all you learned in that class? Probably not. Now, do you remember learning about the story of Lion the King of the Jungle, which was likely taught to you around the same time? Most likely, you remember that story better than you do your own personal math experiences in the seventh grade. This is no accident. Triggering emotion, surprise, or imagination with words has a very strong effect on our memory. Stories are impactful, strong, and the best of them stay engraved in our brains forever. The same idea goes for brand storytelling.
Major brands such as Disney, Apple & Amazon have become industry icons because of their affinity for storytelling. If you rely solely on offers, you will become just another “ordinary” brand that isn’t able to differentiate itself from the others. You must stand out, and to stand out, you must use stories.
Storytelling is basically the strategy of telling stories with the goal of forging strong connections to one’s audience. Taking this into consideration, it’s clear why many people have different needs and purposes for forging strong connections. In modern day marketing, you use these emotional connections to influence your audience and persuade them to buy your products.
If you communicate your project to your audience using a story, event, or emotion, it’s much more likely that you will trigger big emotions. When you succeed in doing so, it’s more likely you will win them over. This results in an attitude where they would be glad to do something for you or your brand. This could be purchasing your product or requesting for your services.
In order to sell a product or a service in this day and age, you need to stand out amongst your competition. Remember all those TV ads that you see every day on TV. Most of them are boring and repetitive, but those rare ones that captivate you with their story stick in your memory. You might even re-tell them to your friends. This phenomenon of storytelling can be used in blogs, on Facebook pages, ads, social media profiles, and especially in videos.
Any professional currently working in marketing or PR, organizational leaders, startup founders and others who are interested in harnessing the power of storytelling to shape customer behavior and influence their brand. This would include people working in management, corporate and agency marketing and public relations roles as well as leaders of not-for-profits and government leaders and communications professionals.
In recent times, companies are venturing into the storytelling space with brand marketing and branded content in order to create strong connections with consumers. Brand storytelling sets the foundation of every company’s marketing strategy by creating connections with consumers so they want to incorporate the brand into their every day.
Great storytelling works within brand marketing because it allows consumers to get to know a brand’s personality, authenticity and values.
Brand storytelling is the present and future of marketing. Research shows that 92 percent of consumers want advertising to come in story form, with engaging and stunning images that will make an impact in a customer’s mind.
The lessons you’ve learned in this course are all going to continue to be important factors in the years to come. As companies look to grow and increase their audiences, they will need marketing professionals like you with the skills to tell their company’s story in an attractive fashion, you can also use the skills to your benefit.
Remember, in brand storytelling, most of the time it’s a great idea to just listen to the preferences of your customers and go with the flow. Dig deep and try to find a great story from your company’s history. Even if it’s just a few months old, the story will be beneficial. People love recollections about events from the past–the basis of storytelling.
Once you have created a good story, keep your eyes open for any feedback that comes from your audience, clients or customers.
I wish you a great learning experience!