Reaching the end of a first module packed with sales vocabulary, idioms, and expressions is the perfect moment to pause, review what has been covered, and prepare for what comes next. The focus now shifts toward applying that language knowledge in a practical way—starting with a crucial creative step.

What should you brainstorm before building your sales pitch?

A sales pitch is a short, persuasive presentation designed to convince someone to buy a product or service. By the end of the course, you will need to create one as part of a final project. The key recommendation here is to start brainstorming now [00:25] about which product or service you want to sell.

Choosing your product or service early gives you more time to:

• Research relevant vocabulary specific to your offering.
• Practice describing features and benefits in English.
• Refine your pitch throughout the remaining modules.

The word brainstorming refers to generating as many ideas as possible without filtering them at first. This creative exercise helps you land on that perfect idea before the pressure of the final deadline arrives.

What topics will the next module cover in the sales cycle?

The upcoming module introduces the first steps in the sales cycle [00:47], which is the repeatable process a salesperson follows from finding a potential customer to closing a deal. Three important concepts stand out:

What does cold contacting a prospect mean?

Cold contacting means reaching out to a potential customer—called a prospect—who has had no prior interaction with you or your company. It can happen through phone calls, emails, or messages, and it requires confidence along with clear, professional language.

Why are touch points important in sales?

Touch points are the individual moments of interaction between a salesperson and a prospect throughout the sales process. Each touch point is an opportunity to build trust, share value, and move the prospect closer to a purchase decision.

Mastering these concepts in English will strengthen both your communication skills and your ability to perform in real sales scenarios. If you already have an idea for your product or service, share it and start shaping your pitch right away.