La publicidad es parte esencial de una estrategia de marketing digital, tanto para negocios/marcas que llevan años en el mercado como para las que llevan solo días.
La publicidad ha pasado de ser anuncios en revistas, vallas publicitarias, televisión, radio, entre otras formas tradicionales a transformarse en algo más escalable y enfocado con publicidad digital. La pregunta es ¿cuánto sabes de este nuevo medio de comunicación y cómo explotarlo?
Cuando compras un espacio para anunciarte en un medio tradicional (periódico, revista, tv, entre otros) su audiencia es tan amplia que es poco medible, pues se define en quienes compran ese periódico o revista o en el caso de la televisión en quienes ven ese canal en un horario específico. El costo es mayor y no obtienes una segmentación adecuada, quizá podría funcionarte para awareness, pero ¿qué pasa si quieres cerrar ventas?
Si le intentas vender a todos, no le estas vendiendo a nadie.
Con el marketing digital y campañas publicitarias digitales bien dirigidas, puedes segmentar tu audiencia en función a sus datos demográficos (edad, sexo, el nivel socioeconómico, nacionalidad, ocupación), datos geográficos (ubicación, lugares de preferencia) e incluso intereses (qué ven en RRSS, marcas de preferencia, etc) y estilo de vida, logrando un mayor alcance en un menor tiempo y costo.
Hoy en día, teniendo una estrategia publicitaria bien establecida, puedes llegar a tu audiencia en la hora y día donde se encuentren activos.
Para ello, es indispensable guiar tu mensaje con una voz y tono de marca adecuados, tomando en cuenta tendencias y necesidades de tu target market.
Un gran problema del marketing tradicional es la medición de sus resultados, los compradores de medios pueden decirle exactamente cuántas personas pasaron por la zona de vallas donde colocaste tu anuncio, o en televisión cuánto raiting tuvo tu comercial ¿pero cómo puedes demostrar que este anuncio se convirtió en una venta?
Las encuestas en papel y lápiz, entrevistas uno a uno o focus groups ya no son una alternativa para optimizar tiempo, además de que se tiende a sesgar información y se llega a un grupo o nicho muy pequeño. ¿Cuándo fue la última vez que aceptaste una encuesta en persona? Si acaso en digital ¿cierto?
Con las nuevas técnicas de generación de leads, tienes la oportunidad de interactuar con tus clientes potenciales por medio de una estrategia omnicanal como: inscripciones a newsletters, whatsapp business, blog, redes sociales y entre otros; para conocer su journey en tus plataformas y convertirlos en clientes al concretar ventas.
Con el uso de Paid Media como Facebook Ads, Google Ads, Twitter Ads, etc. Puedes crear anuncios dirigidos a las distintas etapas de tu funnel de marketing: awareness, consideración y conversión. De este modo evitarás saturar a tus clientes potenciales al mostrarles contenido distinto de acuerdo a su interacción con tu marca o producto.
Gracias a Platzi Day puedes iniciar con tu primera ruta de Publicidad Digital, tendrás 72 horas de acceso libre en nuestra plataforma y la oportunidad de certificarte. La siguiente ruta es de tan solo 15 hrs de duración ¡imagina todo lo que puedes aprender en ese tiempo?
Unlock the power of creativity with Photify AI. Explore the Basic Meta Ads Course’s first class for free. Seize this opportunity to delve into the course, gaining valuable insights without any cost.
Andrew Biden is a seasoned Financial Analyst with a keen interest in the banking sector of the United States. With years of experience in financial analysis and a deep understanding of market dynamics, Andrew has become a respected figure in the financial community. His expertise lies in evaluating economic trends, assessing financial statements, and providing insights into investment opportunities.
Recently, Andrew has embarked on a new venture, channeling his extensive knowledge into writing. He focuses on the banks of the United States, aiming to provide readers with comprehensive and insightful analyses of various financial institutions. His work covers a broad spectrum, from big national banks to smaller regional players, offering a unique perspective on their operations, financial health, and future outlook.
Andrew has launched a website, US Bank Branches, dedicated to providing detailed information about various banks across the United States. The website serves as a valuable resource for both individuals and businesses looking for in-depth information on banking services, branch locations, and the latest news in the banking sector. Andrew’s analytical skills and clear writing style make his website a go-to destination for anyone seeking reliable and up-to-date information on U.S. banks.
Filmplus APK, led by Emmy Galilea, provides a diverse selection of movies and TV shows on Android, featuring easy navigation and excellent streaming quality.
Your post was very informative and valuable. I have bookmarked your blog for future reference and would love more content. Download Temu App
How do fire blankets function to extinguish flames? Are they crafted from special materials that make them effective at smothering fires?
i read a lot of stuff and i found that the way of writing to clearifing that exactly want to say was very good so i am impressed and ilike to come again in future…https://gokutu.app
Cambridge O Level Past Papers hold a prestigious global standing and often act as a pivotal gateway to higher educational avenues. Excelling in these examinations can unlock a multitude of doors to advanced educational opportunities.
Instagram is the best social media platform. get more information or more follower follow https://followergir.download/
The incredible TopFollow APK program is used to organically boost followers, comments, and likes on a post. People use Instagram for a variety of purposes.
Get inspired and discover how companies are implementing the multimodal GPT-4 model to power new AI use cases. Visit GPT AppX to explore the possibilities.
La publicidad es una excelente forma de desarrollar su negocio o su producto. Pero la publicidad tiene muchas formas diferentes. Una buena manera de impulsar su sitio web es google adwords competitors clicking. Este es un ejemplo de una buena forma de promocionar. Aquí usted puede promover su sitio web en los motores de búsqueda a la cima. Sigue leyendo.
A premium package has been made available due to the high demand for the Top Follow APK However, paying for Instagram followers may not be desirable for everyone. Fortunately, there is a solution in the form of the Top Follow Mod App. This application offers a modified version that provides unlimited coins for the year 2023.
Thanks for sharing this amazing blog on digital marketing. Its very important for online businesses. All platforms including Instagram is the most effective one. I will keep your points in my mind. Thankyou!
unlocked, and “I downloaded the Vn MOD APK from a website, https://vnmodapkdl.com and it works perfectly! All premium featuresno annoying ads.”
Superb Article! Thank you for the sharing valuable information and get more info itsapkhub
Hi if anyone love of that he, she get nlimited Instagram followers then you need a website and get download app and the app name is Yo Instagram APK https://apkinstaclub.com/yo-instagram-apk/ . thanks
If You are lover of Social Media and You upload your brand new photos or celebrity Then In my point of view you should use AI Mirror MOD APK. I also use that app For my Photo Editing Journey. Now i am celebrity.
Insta Pro APK is a modified version of the popular social media app, Instagram. This APK provides users with additional features and customization options that are not available in the original version of the app. With Insta Pro APK, users can enjoy features like downloading photos and videos, hiding their online status, and customizing the interface.
thanks, for the share valuable information this blog helps me a lot… instapro download
Thanks for providing a great website and looking beautiful blog, really nice and required information & things I never imagined and I would request, to write more blogs and blog posts like that for us. Thank you once again… Bombitup Apk
It is modded APKs store which comes with the plenty of the latest apps and games with super fast download speed. Super Fast and Safe Downloading.
It is modded APKs store which comes with the plenty of the latest apps and games with super fast download speed. Super Fast and Safe Downloading.
Muchas gracias, era algo que tengo pensado conocer en estos 3 días.
Thanks for providing us this great knowledge, I love the green space so visit: Best Golf Ball For Mid Handicapper
Today I am sharing you the best social media marketing appliance based software for Instagram account promotion tata live mod apk. It generates unique and non-drop followers.
Es increíble el alcance que tiene la publicidad, sin duda alguna, es una profesión que no morirá.
Thanks for sharing the great information. For more details visit: Ludo Star APK Download
It’s best. However, today i will share you best android app that very helpful for your marketing. Using Top follow app you can increase your Instagram followers and like with safe method. Download all versions of top follow app on https://topfollow.download/
heloo there iam a free lancer and i designed a website for game lover and enjoy all premium mode games is free of cost this apps is run for all android user mobiles and tablets download the latest version of lulubox apk and enjoy all premium mode games is free of cost.
Thanks for sharing the great information. For more details visit: roblox-arceus-x-mod-apk
For your Social marketing journey. I think the insta pro app is very helpful that have many marketing tools and additional stats that grow you to build better marketing career. Click on the link to download…
https://www.gbinsta.club/instapro-apk/
hello Friends, Today i am sharing you the best social media marketing android based software for your Instagram account promotion. It generate unique and non-drop Instagram followers. Click on Top Follow app to download it in your device.
Que genial, tengo tarea para el puente
Excelente justo lo que buscaba
if you want to learn whatsapp marketing so. i recommend you to use Gb Modded version of Whatsapp for your temporary whatsapp advertising account. that provide many usefull features for advertising purpose such as send to bulk contact, send unlimited size of file to every chat.and many features that probably usable for advertising. So download and install Gb WhatsApp App from link if you are interested.
La frase “Si le intentas vender a todos, no le estas vendiendo a nadie.” I really feel that.
Nada cómo una buena gestión empresarial antes de querer publicitar.
Está genial el artículo, gracias por compartirlo!
¡Hola, Itzel!, Muchas gracias por compartir conocimientos.
ok chevere
Estoy manejando las redes de una fundación y no pense que platzi tambien abriria esta parte de los cursos, muy buen dato.
Gracias por el artículo!