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Aprovecha las redes sociales para atraer y convertir clientes

Curso de Comunicaciones Integradas de Marketing

Clase 13 / 19

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Aprovecha las redes sociales para atraer y convertir clientes

Curso de Comunicaciones Integradas de Marketing

Clase 13 de 19

Clase 13 / 19

Aprovecha las redes sociales para atraer y convertir clientes

Curso de Comunicaciones Integradas de Marketing

Clase 13 / 19

Ver clases

Comentarios

Jeniffer Katherine Calvera Villarreal#3281545

¡Hola!

Les dejó algunas de las animaciones que hice para una empresa con la que estoy trabajando

Beneficios de Tener un sitio web - Scire Solutions S.A.S

Promoción Mugs Halloween - Scire Solutions

Motion graphics de e-commerce - Item por Item

¡Espero se pasen por ahí!

MARIA TERESA PANIAGUA RIVERA#3321179

Cuestiónate, incomódate y expándete Vínculo del video https://youtu.be/dOvGQIyoyn4

Joseal Pantoja Durán#3566493

Comparto mis redes que gestiono, saludos!

🩰 Ballet para Adultos https://www.instagram.com/balletparaadultos

🚀 Joseal Pantoja https://www.instagram.com/josealpantoja

David Antonio Mendoza Barceló#3526857

¡Hola! Espero que les vaya de maravilla, les comparto mi instagram, me gustaría saber su feedback https://www.instagram.com/mentemarketingoficial/

Anderson zambrano#3456706

Hola! Les comparto el link de mi perfil en instagram y portafolio de trabajo, Seria genial poder leer si tienen alguna sugerencia Instagram: https://www.instagram.com/anders0nzamb/?hl=es-la Portafolio: https://www.behance.net/4nd3rson

Jesús Isaías Ramos#3482392

Hola, este es mi link :D https://www.facebook.com/isaiah.ramos.96995

Dennis Alexander Padilla Yanes#3298409

FacebooK: https://www.facebook.com/Fitnesstrackershn Instagram: https://www.instagram.com/fitnesstrackershn/

Mateo Montoya Henao#5704196

¿Cuál es la mejor forma de medir conversiones?

La clave está en no confundir métricas de vanidad (likes, seguidores) con métricas de negocio (ventas, leads). Para medir conversiones reales desde redes sociales, debes implementar enlaces rastreables (UTMs) en todas tus publicaciones y perfiles.

Al usar parámetros UTM, herramientas como Google Analytics te dirán exactamente qué post de Instagram o qué tweet generó una venta específica. Además, debes configurar el Píxel de Meta o el tag de la red social correspondiente en tu sitio web. Esto te permite rastrear el customer journey completo: desde que el usuario hace clic en tu contenido hasta que completa el carrito de compras. Define tu objetivo principal (descargar un ebook, agendar una llamada, comprar un producto) y mide el Costo por Adquisición (CPA) para saber si tu esfuerzo en redes es verdaderamente rentable.

Mateo Montoya Henao#5704195

🚀 Take advantage of social networks to attract and convert customers 📱

🔑 Key Concepts:

Social as a "Trust Accelerator," Not a "Broadcast Channel": At a senior level, social media is not about posting updates or chasing virality. It's a trust-transfer mechanism—you leverage the existing trust users have in their networks (peers, influencers, communities) to transfer that trust to your brand. The IMC integration insight: social is the only channel where you can simultaneously attract (via organic discovery), engage (via comments/DMs), and convert (via shoppable posts or click-throughs) in the same session. But the conversion doesn't happen on social—it happens because of social. Your job is to architect social touchpoints that lower the friction of moving a user from "I know you" to "I trust you" to "I'll buy from you."
The "Social Ladder" (Not a Funnel): Like content, social has a depth hierarchy—not all social actions are equal:
- Rung 1 (Passive): Impressions, views, likes—low trust, high volume.
- Rung 2 (Active): Comments, saves, shares—medium trust, signals intent and advocacy.
- Rung 3 (Conversational): DMs, mentions, tag-a-friend—high trust, signals relationship and referral potential.
- Rung 4 (Off-platform): Clicks to your owned asset (blog, tool, landing page)—this is where conversion begins. Your IMC strategy must escalate users up this ladder via channel sequencing—e.g., a user sees a video (Passive) → comments (Active) → you reply with a question (Conversational) → you send a DM with a link to a free tool (Off-platform). Each rung increases commitment and data you can use for personalization.
The "Social-to-Owned" Handshake: The biggest mistake is treating social as a destination. It's a bridge. Every social post must have a clear, low-friction path to your owned ecosystem—but not a generic "link in bio." Instead, use platform-native features:
- Instagram: Stories with poll stickers (engagement) → DM auto-reply with a link (conversational) → owned asset.
- LinkedIn: Post with a (high save rate) → first comment with a to a blog (low friction).

Karen Lopera Rivera#5703733

Software para Colegios y Pymes en Colombia

Comentarios

Jeniffer Katherine Calvera Villarreal#3281545

¡Hola!

Les dejó algunas de las animaciones que hice para una empresa con la que estoy trabajando

Beneficios de Tener un sitio web - Scire Solutions S.A.S

Promoción Mugs Halloween - Scire Solutions

Motion graphics de e-commerce - Item por Item

¡Espero se pasen por ahí!

MARIA TERESA PANIAGUA RIVERA#3321179

Cuestiónate, incomódate y expándete Vínculo del video https://youtu.be/dOvGQIyoyn4

Joseal Pantoja Durán#3566493

Comparto mis redes que gestiono, saludos!

🩰 Ballet para Adultos https://www.instagram.com/balletparaadultos

🚀 Joseal Pantoja https://www.instagram.com/josealpantoja

David Antonio Mendoza Barceló#3526857

¡Hola! Espero que les vaya de maravilla, les comparto mi instagram, me gustaría saber su feedback https://www.instagram.com/mentemarketingoficial/

Anderson zambrano#3456706

Jesús Isaías Ramos#3482392

Hola, este es mi link :D https://www.facebook.com/isaiah.ramos.96995

Dennis Alexander Padilla Yanes#3298409

FacebooK: https://www.facebook.com/Fitnesstrackershn Instagram: https://www.instagram.com/fitnesstrackershn/

Mateo Montoya Henao#5704196

¿Cuál es la mejor forma de medir conversiones?

Mateo Montoya Henao#5704195

🚀 Take advantage of social networks to attract and convert customers 📱

🔑 Key Concepts:

Social as a "Trust Accelerator," Not a "Broadcast Channel": At a senior level, social media is not about posting updates or chasing virality. It's a trust-transfer mechanism—you leverage the existing trust users have in their networks (peers, influencers, communities) to transfer that trust to your brand. The IMC integration insight: social is the only channel where you can simultaneously attract (via organic discovery), engage (via comments/DMs), and convert (via shoppable posts or click-throughs) in the same session. But the conversion doesn't happen on social—it happens because of social. Your job is to architect social touchpoints that lower the friction of moving a user from "I know you" to "I trust you" to "I'll buy from you."
The "Social Ladder" (Not a Funnel): Like content, social has a depth hierarchy—not all social actions are equal:
- Rung 1 (Passive): Impressions, views, likes—low trust, high volume.
- Rung 2 (Active): Comments, saves, shares—medium trust, signals intent and advocacy.
- Rung 3 (Conversational): DMs, mentions, tag-a-friend—high trust, signals relationship and referral potential.
- Rung 4 (Off-platform): Clicks to your owned asset (blog, tool, landing page)—this is where conversion begins. Your IMC strategy must escalate users up this ladder via channel sequencing—e.g., a user sees a video (Passive) → comments (Active) → you reply with a question (Conversational) → you send a DM with a link to a free tool (Off-platform). Each rung increases commitment and data you can use for personalization.
The "Social-to-Owned" Handshake: The biggest mistake is treating social as a destination. It's a bridge. Every social post must have a clear, low-friction path to your owned ecosystem—but not a generic "link in bio." Instead, use platform-native features:
- Instagram: Stories with poll stickers (engagement) → DM auto-reply with a link (conversational) → owned asset.
- LinkedIn: Post with a (high save rate) → first comment with a to a blog (low friction).

Karen Lopera Rivera#5703733

Software para Colegios y Pymes en Colombia

Aprovecha las redes sociales para atraer y convertir clientes

Aprovecha las redes sociales para atraer y convertir clientes

Aprovecha las redes sociales para atraer y convertir clientes

Progreso del curso

Aprende las bases de la integración entre marketing y comunicación

Estructura del IMC

Optimiza tu estrategia de marketing usando el IMC

IMC en tu Negocio

Aprovecha las redes sociales para atraer y convertir clientes

Aprovecha las redes sociales para atraer y convertir clientes

Comentarios

Comentarios