The social identity cycle is the overall name for the stages that a new user must go through to become sympathetic to the community.
Phases of the social identity cycle
It is worth knowing much more about the phases of the social identity cycle, so let's explore them below.
Identification
Identification is the stage in which potential customers are attracted to the community or group of people who represent it.
Participation
Once the community or group of people has been identified, the next step is to take action to participate in the community's activities. Some examples might be: * Commenting * Reading or viewing certain content * Participating in a community social gathering * Participating in a community social gathering.
Validation
Validation, on the other hand, is the moment in which interaction with the community is rewarded and incentivized to continue doing so.
What the phases would look like in action
To understand what the phases of the social identity cycle would look like in action, let's visualize the following example:Identification: A professional is attracted to share his or her knowledge with the Platzi community.
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Participation: This or this professional applies to become a Platzi teacher, is accepted and records a course in which he or she shares his or her knowledge.
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Validation: This or this professional receives many thanks on his or her personal social networks and feels that he or she has contributed value to the world.
If the experience of sharing his or her knowledge in the Platzi community is to his or her liking, he or she will do it again, but will also tell his or her colleagues about a possible participation in Platzi and will become much more involved in the community's activities.
Importance of the social identity cycle
The importance of the social identity cycle is that the more times people go through this cycle, the more they will feel identified with the community, which will lead to more participation, promotion and commitment to the community.
Challenge
Comment on your history in Platzi through the social identity cycle and what has kept you hooked to this community.
Contribution created with contributions from: Ismael H
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