The SPACES model is a template that shows us the areas that a community impacts as it forms and functions. The SPACES model is composed of six areas: Support, Product, Acquisition, Contribution, Engagement and Success. Each of these areas is critical to the success of a community.
How the SPACES model works
This indicates with its initials each of the areas that as we previously learned the community impacts our business. These are: * Support * Product * Acquisition * Contribution * Engagement * Success Now let's look at each of the above areas in more depth to know how to implement them in our communities.
1. Support
The support area helps us to provide a better response to the users of our product or service. But it requires a great deal of interaction between users and other users who have questions. Example: Platzi teachers and students answer questions in courses.
Metric: Save money in hiring a team to answer questions.
2. Product
The product area is dedicated to developing the product, but we could ask ourselves, how would the community help us at this point? The answer is simple and elegant, through the feedback that the community gives us about bugs, improvements and implementations that could be made to the product or service.
Example: In Platzi users can write to [email protected] all the suggestions they have. Metric: Reduce the cost in the research and development team, taking into account the needs of our community.
3. Procurement
Acquisition is the area in charge of bringing to the brand more users that are interested in the value that our product or service brings. This is done through SEO, content creation, promotions, appointing ambassadors, among others.
Example: In Platzi only the most outstanding students can publish in the blog, which goes through an editorial and design process.
Metric: Increase the number of potential users who know about Platzi.
4. Contribute
The contribution area can be activated in a community by encouraging users to share content or information in order to build the product or service. Example: Waze builds its product by warning of the fastest roads in real time through the times contributed by its users.
Metric: Encourage community members to feel like peers by cooperating with each other on different projects.
5. Engagement
Engagement or commitment is to provide a real sense of belonging to the users in the activities they participate in.
Example: The challenges that Platzi's faculties carry out from time to time.
Metric: Increase the custemer life time value by preventing users from leaving and keeping them engaged with our product or service.
6. Success
Success is the area in charge of guaranteeing the success of the users who use our product or service.
Example: In Platzi's comment system, the entire community can answer questions.
Metrics: We can measure the adoption rate or reduce the adoption time of a product.
Relevance of the SPACES model
The community will never replace the specific work areas of a startup or company, but it will accelerate their processes, becoming a great asset.
Challenge
Think about a company in the people placement or restaurant industry. Then discuss how you might begin to map out a business strategy and what metrics might measure its success.
Conclusion
In conclusion, we can say that the SPACES model gives us in detail the areas in which a community can contribute to the business and become a great asset.
Contribution created with the contributions of: Ismael H
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