Business Models That Capture Value

Contenido del curso

Getting into the world of innovation

Listening to your user

Creating valuable ideas

Considering the outside world

Recap

15
Innovación Empresarial: Estrategias para la Creatividad y el Análisis Competitivo
04:08 min

Putting your ideas to the test

Going from idea to business

Getting people on board

Innovating in the real world

Tomar examen

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0:0010:07

Business Models That Capture Value

Curso de Innovación para Emprendimiento

Clase 21 de 27

Clase 21 / 27

Recursos

Choosing the right business model is how you turn a good idea into a company that captures value, not just creates it. Every founder faces the same question: which model fits my product, my customer, and the impact I want to generate? Here you will find the main business model types explained with real examples, so you can decide which one aligns with your venture.

Why does your business model define how you capture value?

Innovation creates value, but the business model is what lets you keep a share of it. Without a clear model, you are giving away the upside of your work.

A business model answers three things at once: what you sell, who pays for it, and how the money flows back to you. That structure is what turns an idea on a canvas into a company.

What is a business model? It is the way a company creates, delivers, and captures value. It defines who your customer is, what you offer them, and how you make money doing it.

What are the classic business models based on production and sales?

These are the foundational models that have shaped commerce for decades. They still apply to most physical goods and traditional industries.

How does the manufacturer model work?

A manufacturer turns raw materials into a finished product and either sells directly to the consumer or to another business that resells it. Companies like Ford, 3M, and General Electric operate under this logic. The margin comes from controlling production and, ideally, brand.

What do distributors and retailers actually do?

Distributors buy from manufacturers and resell to retailers or the public. The clearest case is auto dealerships: they do not build the cars, they move them.

Retailers sell directly to the public after buying from a distributor or wholesaler. Think Walmart, Tesco, or any grocery store you visit weekly.

How does a franchise capture value?

A franchisee uses the parent company's brand and business model in exchange for royalties. The franchise can be a manufacturer, distributor, or retailer. The classic example is McDonald's, where the local owner is running the store under the parent brand.

Which business models dominate the digital economy?

The internet expanded the ways companies capture value. Here the logic shifts from selling units to building recurring relationships or aggregating attention.

What is a subscription model and why does Netflix use it?

In a subscription model, the customer pays a recurring fee, monthly or yearly, in exchange for ongoing service. The company must keep delivering enough value to justify renewal. Netflix is the textbook case.

How does freemium help companies grow faster?

Freemium mixes a free version with a paid upgrade. It is designed to acquire users quickly and then convert a share of them into paying customers. Zoom and Dropbox let you use their core product for free, but the full experience requires payment.

What is the difference between freemium and free trial? Freemium gives you a permanently free version with limited features. A free trial gives you the full product for a limited time and then requires payment to continue.

Where does the advertisement model still win?

Media companies and free platforms fund themselves by selling attention to sponsors. YouTube is the everyday example; traditional players like Forbes follow the same logic. The user gets content for free, the advertiser pays the bill.

What is data licensing and why is it controversial?

Companies like Twitter can license user data to third parties for analysis or ad targeting. The saying holds: if you are not paying for the product, you probably are the product. Your data is the currency.

What business models power software and platforms?

Software and marketplaces created new ways to charge, connect, and scale without physical inventory.

How does SaaS replace traditional software sales?

Software as a Service means you no longer buy a disk. You subscribe to features on the web and pay for what you use. Salesforce is a leading example: no CD, just an account and a plan.

What is a peer-to-peer platform?

A peer-to-peer platform acts as the middleman between two parties who want to transact. Airbnb connects hosts and guests who would never meet otherwise, and takes a fee on each booking. The value is in the matchmaking.

How do online marketplaces and crowdsourcing capture value?

An online marketplace aggregates many sellers on one platform so buyers can compare and choose. Amazon and Alibaba are the obvious references.

Crowdsourcing brings together the masses to contribute ideas, content, or funding. Wikipedia works on collective knowledge; crowdfunding platforms work on collective money. The company facilitates, the community delivers.

Which models combine profit with impact or long-term lock-in?

Some models are designed to lock in customers over time, and others are designed to serve a social mission alongside financial return.

What is the razor and blade model?

One product is sold cheap, the razor, while a consumable associated with it, the blade, is sold at a premium. Printers and cartridges are the classic pair. Modern versions include Xbox and PlayStation consoles paired with expensive games, or Nespresso machines with their capsules. The goal: lock in the customer for recurring purchases.

What is the one for one business model? For every product sold at profit, the company donates one to someone in need. Tom's Shoes made this model famous.

How does a social enterprise balance profit and impact?

A social enterprise optimizes for two bottom lines: profit and impact. Every decision considers both. Sala Uno, a chain of eye health clinics, operates for profit while continuously measuring how many people it helps avoid blindness. The mission is not a side project, it is built into the model.

Which of these models feels closer to your idea? Drop your business concept in the comments and let's discuss which one could fit best.

Luis Francisco Montero

Hace 4 años

Types of business model:

Manufacturer: makes a finished product from raw materials. Could sell to another Business (B2B) that then sells to the consumer.
Distributor: Buy to manufacturer and re-sell.
Retailers: Directing selling to the public after purchasing products from a distributor or wholesaler.
Franchise: Can be a manufacturer, a distributor or retailer, and sells the entire business model or brand for generate royalties.
Subscription: receive a service or access to a product paying an amount every certain time. The provider needs to give a lot of value to avoid the churn.
Freemium: Freemium + Premium paid.
Advertisement business model: these businesses are popular with media companies or anywhere where information is provided for free. But the information is accompanied with advertisements that a sponsor is paying. Could be digital or "traditional" business, like youtube, magazines, cinemas, and radio.
Data licensing and data selling: Companies, that sells information, data, big data, statistics, etc. The product is your data, the data that you generates.
SAAS (Software as a services): Webapps, apps: Photoshop, Salesforce, etc.
Peer to peer Platform: The company acts as the middleman between two the provider and the consumer or two entities. the company creates value by putting them together. They take a fee for every transaction. Aribnb, UBER.
Online marketplace: Different sellers, and different products onto one platform so the buyers, can buy and compare, etc: Amazon, mercadolibre, etc.
Crowd source business model (wiki): Where companies are facilitating solutions like ideas or technologies for funding by masses.
Razor and blade (consumables): One item (the razor) is sold at a low price and other item (the blade) is selling at a premium price. It create a recurring (LTV) associated cost: printers, ink, gasoline, food, Nespresso Coffee Machine, Xbox.
Social: One for one business model: For every product/service that you sell, one product or service will be given for social impact.
social enterprise business model: The company is looking for profit, but also paying attention to another bottom line which is the social impact, so the company optimizing all the business decisions for those two factors.

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Juan Carlos Ortiz Romero

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Juan Diego Rodríguez Rodríguez

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Felipe Bernardo González Barranco

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Getting into the world of innovation

Innovación Empresarial: De la Idea al Negocio Real

How Might We Statements Define Innovation

Why Innovation Keeps Your Career Relevant

What Innovation Really Is (It's Not Tech)

Design Thinking vs Lean Startup Explained

Listening to your user

User Research Methods That Actually Work

Why Empathy Shapes Better Solutions

How to Turn User Research Into Insights

Creating valuable ideas

Creativity as a Skill You Can Build

Finding Ideas by Borrowing From Other Fields

Brainstorming Rules That Actually Generate Ideas

De idea a concepto: Transformación y priorización efectiva

Considering the outside world

Identificación y Análisis de la Competencia en Negocios

Context Map Canvas for Your Business Idea

Recap

Innovación Empresarial: Estrategias para la Creatividad y el Análisis Competitivo

Putting your ideas to the test

Prototipos: Validación de Ideas Empresariales

Prototipado Efectivo: Qué y Cómo Validar Ideas

Six Prototyping Methods Before You Build Anything

Iterations, Pivots, and Killing Bad Ideas

Going from idea to business

Business Model Canvas Explained in One Page

Business Models That Capture Value

Getting people on board

Why Most Innovations Die Before Launch

How to Pitch Your Idea Using Aristotle

Innovating in the real world

Frugal Innovation: Doing More With Less

Romper Hábitos para Fomentar el Pensamiento Innovador

Entrepreneurial Innovation Skills Course Recap

Habilidades de Innovación para Emprendedores e Intrapreneurs

Business Models That Capture Value