Design Thinking vs Lean Startup Explained

Contenido del curso

Getting into the world of innovation

Listening to your user

Creating valuable ideas

Considering the outside world

Recap

15
Innovación Empresarial: Estrategias para la Creatividad y el Análisis Competitivo
04:08 min

Putting your ideas to the test

Going from idea to business

Getting people on board

Innovating in the real world

Tomar examen

Cursos Empresas Blog Live Conf Eventos Precios

0:006:54

Design Thinking vs Lean Startup Explained

Curso de Innovación para Emprendimiento

Clase 5 de 27

Clase 5 / 27

Comentarios (142)142 comentarios

Pedro Quiñonez Verdugo

Hace 5 años

2 methologies you'll need to innovate:

Design Thinking: Don't assume, understand (the user) -Desirable Human ¿What do people want? -Feasible Technology ¿What is technically feasible for us? -Viable Bussiness ¿What is financially viable?
Lean Startup: Don't talk, try (risk, time, cost) Lean Startup Cycle is: -Idea -Build -Product -Measure -Data -Learn

Types of innovators: Entrepeneurs (have more freedom) Intrapeneurs (take less risk)

Mentality of an innovator: -Accept we don't know -Show empathy -Question everything -Try new things -Learn from failure -Iterate, iterate, iterate

Felipe Bernardo González Barranco

Hace 5 años

:clap: :clap: :clap: :clap:

Cristian Fernando Anaya Perez

Hace 5 años

Relationship with innovation:

I always had to find a way to try to do things right or solve problems (no adults or someone to help), I am a son of a very young single mother and being adopted by a family (with mom), was criticized, annoyed, suffer bullying, separated, etc. In that context I have always had to find a solution, never worked feeling bad, complaining, crying, always had to try to find the best solution (considered best according to age), be it being polite, fixing problems, finding routes

What context you want to innovate? I started a vending machine business, I own various machines, I am positioning for now (initial stages)

Felipe Bernardo González Barranco

Hace 5 años

:clap: :clap: :clap: :clap:

Fabián Antonio Ibarra Medina

Hace 5 años

I admire your willing to accept and embrace change. I have found myself in very similar contexts, and I fully understand you.

Felipe Bernardo González Barranco

Hace 5 años

Great class!! Mentality of an innovator

Accept we don't know
show empathy
question everything
try new things
learn from failure
Iterate

Klaus Mauricio Moller Rossbach

Hace 5 años

Fast Easy Simple

Gabriela Garcia

Hace 5 años

Methodologies to innovate:

Design thinking: Do not assume you know the user, understand them. What do people want? and when you get that, focus on what is technically feasible for you and if that is financially viable for your business.
Lean Startup: Do not talk, try. The reason we try is to reduce risk, time and cost. Start with an idea, build a product, measure and learn from the data and repeat. In this way you are sure before implementing the idea in the real world.

Types of innovators:

Entrepreneurs: Launch a new product and manage their own organization. More freedom but take more risk,
Intrapreneurs: Launch a new project or iniciative within an organization. Lack freedom but take less risk.

Mentality of an innovator:

Accept that we don't know. Adopt a beginners mindset an do not asume anything, be willing to discover things that you did not know before
Show empathy for the user when designing solutions even if you do not agree with them.
Question everything, rules, process or structures.
Try new things. Embrace the idea of trying something you have not done before.
Learn from failure, it is part of the process.
Iterate. Adjusting based on what you have learn from some experience.

Christian Gómez

Hace 5 años

Relationship with innovation:

I always feel need to personalize the things that i do or have to do to improve them, and i think that it is a kind of innovation. Also if i can help Someone with the ideas or modifications is a goal reach for me.

I would like to innovate in:

Health Medicine
Education
Musical habilities

Diego Daniel Pedroza Perez

Hace 5 años

Challenge answer:

!Hope

(Missing, Hope, Money)

Marcos Reyes Castillo

Hace 5 años

Este capitulo no tiene subtitulos, por favor ponedlos, aun my English is very Poor, tks

Sara Hernandez

Hace 5 años

¡Hola! Gracias por tu feedback, estamos trabajando en esto. Pronto te avisaremos cuando se resuelva. :smiley:

Sara Hernandez

Hace 5 años

¡Listo, Marcos! Ya tiene subtítulos, saludos. :smiley:

Rafael De Leon Nieves

Hace 5 años

Henry Oswaldo Hernández de Paz

Hace 5 años

Conclution of this class. All of us we can innovate, we can star practicing, in our house, job and we can wonder, how can i improve this. As a rule we must develope the 2 methodologies (designbthinking and lean startup) We have to have the right mentallity to be able to innovate. Defenitly this class changed my mentality i though, innovate was about tecnollogy etc. It is to make something easy, easier

Martín Dasso

Hace 5 años

Make something people want- YC

Manuel Alejandro Patiño

Hace 5 años

Cooking, 50% faster, 100% healthy

That's what I'm looking for as young independent adult that loves cooking time

Daphne S. Leger

Profesor

Hace 5 años

fantastic that you're thinking about concrete impact/metrics around this challenge!

Juan Sebastián Santos Castellanos

Hace 5 años

Recently I started working in the construction industry that is famous for being falled back compared to other industries such as technology and retail. A few years back this industry noticed it and tried to change it through some methodologies such as BIM and Lean construction (based on Toyota way) so I want to be part of that transformation and try to use innovation as a complement to those methodologies in the construction industry, as well as in my personal projects such as music or entrepreneurship.

Creativity, Standarize, Iterate.

Daphne S. Leger

Profesor

Hace 5 años

Interesting Juan, thanks for sharing, you'll see that the innovation process in this course has a lot in common with Lean, so I'm sure you'll find interesting ways to combine both methodologies!

Rafael De Leon Nieves

Hace 5 años

Luis Felipe Juárez Ortega

Hace 5 años

Mi relación con la innovación tiene un camino escabroso ya que he tomado decisiones impulsadas por la ganancia como menciona la profesora en vídeos anteriores, he dejado que mi guía sea la posible ganancia y aunque he formado parte de emprendimientos con buen potencial, se ha visto mermados por un manejo inadecuado de recursos y la falta de administración sobre los mismos. Ahora estoy formando parte de un equipo que nuevamente emprende un negocio y en el que me gustaría poder contribuir optimizando la forma en que se maneja el servicio al cliente, la implementación de nuevas tecnologías como una herramienta administrativa y publicitaria para establecer un nicho de mercado.

Daphne S. Leger

Profesor

Hace 5 años

Gracias por compartir Luis Felipe!

José Armando Tavarez

Hace 5 años

My relationship with innovation has been closer to the role of intrapreneur. I have dedicated myself to creating new projects and initiatives within organizations. Now they wanted to bring my creative energies and desire to create new things that people love, as an entrepreneur.

Words: Education, Technology, High-value employment

Daphne S. Leger

Profesor

Hace 5 años

Thanks for sharing José Armando, great to hear you've been an intrapreneur for a while and transitioning to entrepreneur!

Carlo Wesley Martinez Ortiz

Hace 5 años

Me impresiona tanto entender el curso a la perfección a pesar de no tener un nivel alto en ingles aún. Me viene perfecto para practicar mi listenning

Juan Pablo Jimenez

Hace 5 años

4.-Can I innovate?

. Innovation is just about transforming problems into opportunities

You'll need 2 methodologies to innovate:

Design thinking: Don't assume, understand (the user). There are 3 axis that we are going to look at when we are in this process.
1. What do people want? What is desirable for them?
2. What is technically feasible for us?
3. What is financially viable?
You should start with the first one. First discover what people want and then figure out how to make it viable and feasible.
Lean Startup: Don't talk, try. The lean startup cycle.
1. We start with an idea.
2. We build.
3. We get to a product.
4. We measure.
5. We get data.
6. We learn.
7. And repeat the cycle.

Types of innovators.

Entrepreneurs: Individuals who rather than working as an employee, run a small business and assume the risk and rewards of a given business.
Intrapreneurs: They use entrepreneurial skills to launch a new project or initiative within their organizations.

Both are valid. The first ones have more freedom and the others take less risk. Both of them play leadership roles.

Mentality you shoul develop:

Accept we don't know. "Nunca pares de aprender"
Show empathy: Understand your user fully so you can design solutions.
Question everything: Break the rules😎.
Try learn new things.
Learn from failure.
Iterate, iterate, iterate.

Jorge Sarmiento Padilla

Hace 3 años

Mi relación con la innovación ha sido escasa. Mediante este curso pretendo aprender todo lo relacionado, implementarlo y evolucionarlo.

El contexto en el cual me gustaría innovar es en el sector salud, como consultor/ asesor de servicios.

Elvis David Ruiz Alvarez

Hace 3 años

I always look for a way to solve things by implementing different methods in order to find a solution for users who are looking for a service. I want to innovate in the context of my business, which is a stationery store, and be a productive, effective and efficient unit.

*The creativity

Solution *Pleasant experience

Recursos

Turning problems into opportunities is the heart of innovation, and you can learn to do it with two proven frameworks: design thinking and lean startup. If you want to build the mindset of an innovator, whether inside a company or from scratch, these are the tools that will shape how you think, test, and grow ideas.

What does it really mean to innovate?

Innovation is not a mysterious talent reserved for a few. It's the ability to transform problems into opportunities, and that skill can be trained.

What is innovation in simple terms? It's the practice of turning a real problem into a valuable opportunity by understanding people first, then testing solutions with data before scaling them.

To do that well, you need a method. And there are two that every innovator should know.

How does design thinking change the way you build ideas?

If I had to compress design thinking into one line, it would be: don't assume, understand. Understand the user, deeply, before anything else.

There's a classic diagram in design thinking that maps three axes you must balance when you innovate:

Desirability: what do people actually want?
Feasibility: what is technically possible for you to build?
Viability: what is financially sustainable for the business?

Most companies flip this order. They start with what they can build and how they'll make money, and only later worry about who will buy it. Design thinking reverses that logic. You start with desirability, with the human, and only then move to feasibility and viability.

That single shift changes everything, because you stop designing for your assumptions and start designing for real needs.

Why should desirability come before feasibility?

When you lead with what people want, you reduce the risk of building something nobody uses. Feasibility and viability become problems worth solving, not filters that kill the idea before it breathes.

Why does lean startup tell you to test instead of talk?

The second methodology is lean startup, and its essence is even shorter: don't talk, try. You try things because trying reduces three costly variables: risk, time, and money.

The lean startup cycle works like this:

Start with an idea.
Build a product or a small version of it.
Measure what happens when real users interact with it.
Learn from the data.
Iterate and go again.

What is the lean startup cycle? It's a loop of build, measure, and learn that validates your assumptions with real experiments before you commit resources to a full launch.

The point is simple: go beyond what you believe, and prove it in the real world.

Are you an entrepreneur or an intrapreneur?

According to Investopedia, an entrepreneur is someone who, instead of working as an employee, runs a small business and assumes the risks and rewards of a venture, idea, product, or service.

An intrapreneur, from the same source, uses entrepreneurial skills to launch a new project or initiative inside their existing organization.

Both roles are valid and useful, but they play different games:

Entrepreneurs have more freedom, because they build from zero in their own context.
Intrapreneurs take on less personal risk, because they operate within an existing structure.
Both require leadership and the same entrepreneurial skills.

Whichever path you choose, the toolkit is the same.

What mindset does an innovator need to develop?

Methodologies matter, but they only work if your mentality supports them. Six attitudes define how an innovator thinks and acts.

How do empathy and questioning shape your approach?

Accept that you don't know. Even with years of experience, adopt a beginner's mindset. Assume nothing about your business or your user, and be open to discovering blind spots.

Show empathy. Understand your user so deeply that you can design for them even when you personally disagree with how they see the world. Ask hard questions, listen fully, then build with respect for their reality.

Question everything. Innovation constantly bumps into rules, processes, and structures that nobody remembers why they exist. If you ask around and no one can justify a process, that's a signal. Real innovators are willing to challenge those assumptions.

Why is failure part of the process?

Try new things. Innovation demands experiments you haven't run before. Many teams get uncomfortable here, but that discomfort is where the real progress lives.

Learn from failure. If you try new things, you will fail at some point. That's not a bug, it's the process. Embrace it, extract the lesson, and keep moving.

Iterate. Iteration means adjusting based on what an experiment taught you and moving forward with a better version of your idea. It's not a one-time step, it's a habit.

What is iteration in innovation? It's the act of improving your idea after each experiment, using what you learned to release a stronger version instead of chasing perfection on the first try.

Your first innovation challenge

Before moving on, take a moment to define your own relationship with innovation up to today, and the context where you want to innovate next. The twist: describe it using three pictures or words. Get creative, and share your response in the comments so we can see how you're framing your starting point.

Resumen

What does it really mean to innovate?

Innovation is not a mysterious talent reserved for a few. It's the ability to transform problems into opportunities, and that skill can be trained.

What is innovation in simple terms? It's the practice of turning a real problem into a valuable opportunity by understanding people first, then testing solutions with data before scaling them.

To do that well, you need a method. And there are two that every innovator should know.

How does design thinking change the way you build ideas?

If I had to compress design thinking into one line, it would be: don't assume, understand. Understand the user, deeply, before anything else.

There's a classic diagram in design thinking that maps three axes you must balance when you innovate:

Desirability: what do people actually want?
Feasibility: what is technically possible for you to build?
Viability: what is financially sustainable for the business?

That single shift changes everything, because you stop designing for your assumptions and start designing for real needs.

Why should desirability come before feasibility?

When you lead with what people want, you reduce the risk of building something nobody uses. Feasibility and viability become problems worth solving, not filters that kill the idea before it breathes.

Why does lean startup tell you to test instead of talk?

The second methodology is lean startup, and its essence is even shorter: don't talk, try. You try things because trying reduces three costly variables: risk, time, and money.

The lean startup cycle works like this:

Start with an idea.
Build a product or a small version of it.
Measure what happens when real users interact with it.
Learn from the data.
Iterate and go again.

What is the lean startup cycle? It's a loop of build, measure, and learn that validates your assumptions with real experiments before you commit resources to a full launch.

The point is simple: go beyond what you believe, and prove it in the real world.

Are you an entrepreneur or an intrapreneur?

According to Investopedia, an entrepreneur is someone who, instead of working as an employee, runs a small business and assumes the risks and rewards of a venture, idea, product, or service.

An intrapreneur, from the same source, uses entrepreneurial skills to launch a new project or initiative inside their existing organization.

Both roles are valid and useful, but they play different games:

Entrepreneurs have more freedom, because they build from zero in their own context.
Intrapreneurs take on less personal risk, because they operate within an existing structure.
Both require leadership and the same entrepreneurial skills.

Whichever path you choose, the toolkit is the same.

What mindset does an innovator need to develop?

Methodologies matter, but they only work if your mentality supports them. Six attitudes define how an innovator thinks and acts.

How do empathy and questioning shape your approach?

Accept that you don't know. Even with years of experience, adopt a beginner's mindset. Assume nothing about your business or your user, and be open to discovering blind spots.

Why is failure part of the process?

Try new things. Innovation demands experiments you haven't run before. Many teams get uncomfortable here, but that discomfort is where the real progress lives.

Learn from failure. If you try new things, you will fail at some point. That's not a bug, it's the process. Embrace it, extract the lesson, and keep moving.

Iterate. Iteration means adjusting based on what an experiment taught you and moving forward with a better version of your idea. It's not a one-time step, it's a habit.

What is iteration in innovation? It's the act of improving your idea after each experiment, using what you learned to release a stronger version instead of chasing perfection on the first try.

Your first innovation challenge

Getting into the world of innovation

Innovación Empresarial: De la Idea al Negocio Real

How Might We Statements Define Innovation

Why Innovation Keeps Your Career Relevant

What Innovation Really Is (It's Not Tech)

Design Thinking vs Lean Startup Explained

Listening to your user

User Research Methods That Actually Work

Why Empathy Shapes Better Solutions

How to Turn User Research Into Insights

Creating valuable ideas

Creativity as a Skill You Can Build

Finding Ideas by Borrowing From Other Fields

Brainstorming Rules That Actually Generate Ideas

De idea a concepto: Transformación y priorización efectiva

Considering the outside world

Identificación y Análisis de la Competencia en Negocios

Context Map Canvas for Your Business Idea

Recap

Innovación Empresarial: Estrategias para la Creatividad y el Análisis Competitivo

Putting your ideas to the test

Prototipos: Validación de Ideas Empresariales

Prototipado Efectivo: Qué y Cómo Validar Ideas

Six Prototyping Methods Before You Build Anything

Iterations, Pivots, and Killing Bad Ideas

Going from idea to business

Business Model Canvas Explained in One Page

Business Models That Capture Value

Getting people on board

Why Most Innovations Die Before Launch

How to Pitch Your Idea Using Aristotle

Innovating in the real world

Frugal Innovation: Doing More With Less

Romper Hábitos para Fomentar el Pensamiento Innovador

Entrepreneurial Innovation Skills Course Recap

Habilidades de Innovación para Emprendedores e Intrapreneurs

Design Thinking vs Lean Startup Explained