Identificación y Análisis de la Competencia en Negocios
Contenido del curso
Eduardo Joe Ortiz Ordoñez
Carlos Sansón Morán Gamiño
Donovan Lenoar Palacios Camarillo
Juan Pablo Jimenez
David Rosas
Felipe Bernardo González Barranco
Miguel Aquino
Carlos Eduardo Céspedes Angulo
Daphne S. Leger
ProfesorEduardo Joe Ortiz Ordoñez
Daphne S. Leger
ProfesorEduardo Joe Ortiz Ordoñez
Luis Francisco Montero
Yosef Enmanuel Blandin Rios
Juan Rodriguez
Sylvia María Villarreal Archila
Luis Francisco Montero
Juan Sebastian Perea Maldonado
Ronald Lezama Camargo
Juan Carlos Ortiz Romero
Aaron Andrade
Julio Alejandro Tovar Anaya
NESTOR YAMITH GOMEZ BERMUDEZ
Diego Fernando Rangel Pardo
Jorge Sarmiento Padilla
Andres Diaz
Luis Francisco Montero
What The Status Quo means
jajajaja good example!
No entendí
13.-Who and what else is out there?
When you think about competition, try to think about:
Competition:
You can make comparison tables to compare you with your competition, as shown on the images.
Thank you!
Nice class, there's always competition perhaps not direct competition for that reason we need to understand very well the user
What happens if there really isn’t a competitor to what I am offering? What will I say to my investors if I couldn’t find any competition at all?
Hi, Miguel! Great question! I'd highly recommend that you read this article called If Your Business Doesn't Have Competition, You Have A Problem. I found that clarifying and illustrative with respect to this issue you raise and at some point has also been passed by my mind. Enjoy it! :)
Great question Miguel! As mentioned in the class, there's always SOME sort of competition, even if it it's just the status quo and "how people are doing things now" so if you take a more abstract view of the idea of competition, you'll probably find something. Investors and others who see a business idea are usually not convinced by the claim that there is NO competition at all!
Could a group of diferentes business together be my competitions? What I mean is that my value propouse could be similar if we agroup diferentes companies. Could it be posibble?
Hi Eduardo! Great question. I would say yes, it could be that your value proposition is not EXACTLY covered by ONE competitor, but rather by VARIOUS. That would be a good thing in that you would be the "all in one" solution that right now the user has to go to several companies for. It's still really important to consider them as competition because some users might be using one or several of them instead of you for now. You'll still have to figure out how to get them to switch to you! Does that make sense?
Actually I saw my potencial clients don't use the service of these others competitors but they could use them if they want. It makes sense but when I will show them that they have a big problem or need I am trying to solve with mi propouse, maybe they could use the other options. Thank you for the answer. I aprecciate it.
Remember always find unexpected competitor for your ideas.
Awareness and Stand Up! The Work Break Timer
A competitor for my idea would be the applications that offer taxi service since it is also a means of public transport
Comparison tables - tool
un competidor inesperado de mi negocio son las piedras semipreciosas o las joya sinteticas
Competencia por empresas que usan empaques ecoamigables, con baja utilización de combustible fosil, menos papel, menos plástico y hacen publicidad de ello a sus clientes como aporte a favor del medio ambiente.
Competencia: Sustitutos: son productos o servicios que tienen diferentes formas pero ofrecen una funcionalidad similar. Como Coca-Cola y Pepsi, Fanta y Crush, etc. Es posible que tenga competencia de esta manera, preste atención porque el consumidor los considera como su igual. Alternativas: productos o servicios que tienen diferentes funciones pero que pueden tener un propósito similar. Por ejemplo una pareja que puede optar por ir a un restaurante o al cine. El status quo: lo que sea que esté haciendo el cliente ahora mismo antes de que venga con su producto, eso es competencia. Puedes hacer tablas comparativas para compararte con tu competencia, como se muestra en las imágenes.
Mi competencia seria el Status Quo, de el dueño de un negocio de viveres que, usa su cuaderno para anotar las ventas y la calculadora, le es sencillo, funcional, no necesita nada mas desde su percepción.
Para el sector cosmético y cuidado personal, existe una gran cantidad de competidores, desde grandes empresas hasta micro y pequeñas empresas que buscan satisfacer las necesidades de los clientes con sus productos, pero basado en la teoría de esta clase considero que otro competidor indirecto son aquellos que buscan promover estilos de vida saludable mediante la alimentación y otras estrategias para tener resultados físicos representados en la piel y en el cabello de sus consumidores.
Conocer la COMPETENCIA implica conocer:
1. Sustitutos → Función Similar 2. Alternativas → Producto Similar 3. Status Quo → Desconocimiento de mi Solución
La verdad es que en uno de mis desafios no encontre competencia d pronto pueden haber robots de trading pero no los conozco e indague por trademagnet y no encontre documentacion de este software y en la otra idea d negocio la verdad es que no hay nada en el mercado al respecto
El competidor inesperado que seria competencia directa es la otras marcas iguales o integradas en el mercado.
There is tons of competition.
Brokerages Agents Realestate we pages
Considering the outside world Who and what else is out there? .
