Why Innovation Keeps Your Career Relevant

Contenido del curso

Getting into the world of innovation

Listening to your user

Creating valuable ideas

Considering the outside world

Recap

15
Innovación Empresarial: Estrategias para la Creatividad y el Análisis Competitivo
04:08 min

Putting your ideas to the test

Going from idea to business

Getting people on board

Innovating in the real world

Tomar examen

Cursos Empresas Blog Live Conf Eventos Precios

0:005:41

Why Innovation Keeps Your Career Relevant

Curso de Innovación para Emprendimiento

Clase 3 de 27

Clase 3 / 27

Comentarios (49)49 comentarios

Sebastian Heredia

Hace 5 años

Summary :)

Keywords

Provides: Proveer o proporcionar
Sudden: Repentino
Sense: Sentido
Matters: Importar
Effort: Esfuerzo
Capable: Capaz

The "T-shaped" professional

"I-shaped" Expert at one thing. (Expertos en una cosa)
Generalist. Capable in a lot of things but not expert in any. (Saben de barias cosas pero no son expertos en una sola.
"T-shaped" Capable in a lot of things and expert in one or a few ( Saben de varias cosas y además son expertos en una o varias)

¡I hope this servers you! <3

Felipe Bernardo González Barranco

Hace 5 años

Thanks man!

Juan Manuel Rubio Gallego

Hace 5 años

Gracias Parcero!! el reto es doble con este curso, entiendo algo de ingles pero con tu aporte aclaro mas dudas. bendiciones.

David Cobo Cohen

Hace 5 años

#Summary: Why does innovation matters?

Time= before companies lived more than currently 70% of entrepreneurial projects dont survive they first 5 years Crisis= Brings sense of urgency, more focus and greater diversity, more experimentation & high intense effort in short periods of time.

You as a professional should have a "T shape" rather than "I Shape" or "- shape" what does this means? you are skilled at various things and Expert on one or a few"

Carlos Eduardo Céspedes Angulo

Hace 5 años

Hello, everybody!

Para quienes están comenzando por acá y aún están trabajando en su inglés, ya el curso tiene subtítulos. Por ahora solo están disponibles si ven el curso desde un computador.

¡Disfruten! ;) Y nunca paren de aprender.

Sergio Aristz

Profesor

Hace 3 años

Gracias Carlos por la traducción. Justo lo pensé. en el capítulo anterior dice "Nepalis" en lugar de "Cinépolis" Jaja.

Un abrazo.

Cristian Fernando Anaya Perez

Hace 5 años

Innovation will make the diference, after 5 years small companys not survive, also the T-shape professional are the best to survive in difficulty moments

Victor Orlando Gallo Sánchez

Hace 5 años

¿por qué es importante innovar? nos debemos centrar en crear mejor maneras para trabajar e impulsar un negocio El tiempo de vida hoy una compañía es de 15 años, porque no están innovando o incluso luego de 5 años no sobreviven.

IMT Sloan

La crisis nos hace innovar, una repentina sensación de urgencia, las organizaciones podrían olvidarse de las prioridades y centrarse en un solo desafío
Los equipos diversificados se unen para resolver un problema con diferentes perspectivas
Encontrar una solución y podría ser considerada un desperdicio, por lo que permite experimentar y aprender.
La crisis es temporal, pero permite que la innovación sea desarrollada

María Fernanda Sánchez Díaz

Hace 5 años

APUNTES BREVES.

¿Por qué es importante la innovación?: Para perdurar en el tiempo y para afrontar las crisis de una mejor manera.
T-SHAPED PROFESSIONAL:

I shaped: Experto en una sola cosa.
Generalista: Capaz y conocedor de muchas cosas, pero no es experto en nada.
T shaped: Capaz en un montón de cosas, y experto en una o en unas pocas. Permite evolucionar según las condiciones y mantenerse en el tiempo.

Daniela Zenea Garcia

Hace 5 años

I didn't write it in the first class but I find it amazing to have a course in english

José Orlando Castro Guardado

Hace 5 años

You can put the play back rate to 0.85 if you need the class goes slowly

Sara Hernandez

Hace 5 años

Great tip José, thanks :smile:

Gilda Castillo Ventura

Hace 5 años

It's a good tip. Always I put the play black rate to 1.25 or 1.5 but now It's necessary. thanks

Elizabeth Tello

Hace 4 años

Considero que es importante la innovación porque es una mejor manera de hacer tu trabajo y de impulsar la empresa .La vida útil de una empresa ha cambiado ,solo viven 15 años porque no se está innovando, nuevas empresas han tenido que cambiar .Como Las habilidades empresariales debe ser relevante para el mercado y tu (usuario). Aprender es clave para innovar y la organización es comprometerse a un esfuerzo.

Alejandro Barriga Gasca

Hace 4 años

Por que es importante la innovación?

Cuando estamos trabajando en el día a día podemos perder de vista una manera mejor de hacer nuestro trabajo.

Mira desde arriba tu trabajo y pregúntate muy a menudo si hay una mejor manera de impulsar tu empresa mejor de lo que lo haces ahora

Hace 100 años las empresas que llegaban a la bolsa se mantenían ahi un promedio de 67 años

ahora estas compañías sobreviven 15 años en promedio

de las empresas pequeñas a los 5 años normalmente el 70% han fracasado.

Las crisis nos traen principalmente: / /

Proporciona una sensación repentina y real de urgencia.
Las organizaciones pueden abandonar todas las demás prioridades y centrarse en un solo desafío.
1. Las organizaciones pensaban que algo no era tan importante ni tan urgente y de dieron cuenta de ello debido a una crisis de repente.
Los equipos se unen para resolver un problema con una gran diversidad de perspectivas y se enfocan en la misma cosa.
La importancia de encontrar una solución legitima que de otro modo permitiendo mas experimentación y aprendizaje, clave de la innovación.
Al esperar que sera solo temporal la organización puede comprometerse a un esfuerzo muy intenso en un corto periodo de tiempo y así impulsar la innovación que no se podría haber logrado en tiempos normales de no crisis.

Una crisis requiere innovación opero también impulso.

“Tú en forma de T” :

I : El experto en una cosa, La mayoría de los profesionales que conocemos son expertos en una cosa.
-- : EL generalista se trata de alguien que sabe de un montón de cosas pero no es realmente experto en nada.
T : es alguien que es capaz y conocedor de un montón de cosas y un experto en uno o unos pocos

/ Si te profesionalices en forma de I, ahora que están las cosas evolucionando y cambiando tan rápido puedes quedar irrelevante y ya no eres necesario

Pero cuando tienes forma de T realmente puedes evolucionar con el mundo en el tiempo y permanecer relevante.

Christian Fernando Gerardo Martinez

Hace 4 años

Hola soy nuevo. me gusta cómo se ven estos cursos, por el hecho de que esta en inglés y habla de un tema que me interesa. De esa forma mato dos pájaros de un tiro.

Ramiro Godoy

Hace 5 años

Excelent! I´m really excited doing this course

Olvin Rolando Aristizábal Santa

Hace 5 años

Daphne es increíble. A pesar de que todo es en inglés y existe el traductor la simplicidad en su manera de explicar es sorprendentemente. Clarísimos los factores que impulsan la innovación, más aún, la manera en como explica las tres formas del profesional, experto, generalista y generalista-experto.

Daniel Felipe Salazar Gonzalez

Hace 2 años

Ok!!

Daniel Felipe Salazar Gonzalez

Hace 2 años

Feliz añoo!!

Usuario anónimo

User

Hace 3 años

la innovación es una herramienta clave y las empresas deberían de usarla como estrategia para predecir el mercado día a día , para sostenerse de manera permanente y poder satisfacer todas las necesidades actuales de los clientes.

Felipe Bernardo González Barranco

Hace 5 años

Definitely, I want to become a T shaped professional, that’s why I learn as much as I can here

Nora María Ocaña Tafur

Hace 4 años

Juan Pablo Jimenez

Hace 5 años

2.-Why does innovation matter?

We tend to lose track of the ways that might be better to do our work. We might be stuck doing things the wrong way thus we'll not think about potential innovation.
The lifespan of a company has changed, today most companies survive only 15 years because they don't manage to stay relevant for the market and costumers just because they aren't innovating.
Crisis demand innovations:
1. They provide a sudden and real sense of urgency.
2. Organizations can drop all other priorities and focus on a single challenge, reallocating resources as needed.
3. Temas come together to solve the problem with a greater diversity of perspectives.
4. The importance of finding a solution legitimizes what would otherwise constitute waste, allowing for more experimentation and learning.
5. Because the crisis is temporary, the organization can commit to a highly intense effort over a short period of time.

The "T-shaped" professional, someone who is capable and knowledgeable in a lot of things and expert in one or a few. It allows you to evolve with the world and the times.

The traditional shape of most people is "I-shaped", they are only experts at one thing.

Another profile is the "Generalist", is someone who is capable in a lot of things but not really an expert in any.

MARIA TERESA PANIAGUA RIVERA

Hace 4 años

thank you

José Luis Marrugo Madrid

Hace 5 años

What if I told you that the "T shape" Person is someone with 3 perpendicular skills, very different from each other, that converges all in one single point?

Pd: You can have every shape that you want.

Recursos

Innovation matters because companies now live shorter lives, crises demand faster responses, and professionals who stay stuck in one specialty risk becoming irrelevant. If you want your work and career to survive the next decade, you need to look up from daily operations and start thinking about how you innovate.

Why does innovation matter in today's business world?

When you spend your days buried in tasks, you lose sight of better ways to work. And here is the uncomfortable truth: what worked yesterday might already be outdated today.

How has the lifespan of companies changed?

A century ago, established companies listed on major stock exchanges lasted around 67 years. Today, that number has collapsed to just 15 years [00:52]. Why? Because they stop staying relevant for their market and their customers. They stop innovating.

And smaller ventures do not have it easier. Around 70% of entrepreneurial projects do not survive past their fifth year [01:45]. It does not matter if you work at a giant corporation or a tiny startup: ignoring innovation puts you on borrowed time.

What is a T-shaped professional? Someone capable and knowledgeable in many areas, and expert in one or a few. This shape lets you adapt when your specialty shifts or disappears.

What can a crisis teach us about innovation?

An article from MIT Sloan titled What a Crisis Teaches Us About Innovation makes a point that changes how you should see hard times [02:35]. A crisis does not just demand innovation, it enables it. Here is why:

A crisis provides a sudden and real sense of urgency.
Organizations can drop other priorities and focus on a single challenge, reallocating resources as needed.
Teams come together with a greater diversity of perspectives instead of pulling in different directions.
The urgency of finding a solution legitimizes experimentation that would otherwise look like waste.
Because a crisis is temporary, organizations commit to intense effort over short periods, unlocking innovation that would not happen in normal times.

That combination is rare in day-to-day operations. When you learn to read a crisis this way, you stop seeing only threat and start seeing a window.

How do you become a T-shaped professional?

Most of us were trained to be I-shaped: deep experts in one narrow thing [04:45]. Our schools and career paths reward that. The problem is obvious. If your single area of expertise gets automated, outsourced, or simply stops being needed, you are stuck.

What is the difference between I-shaped, generalist, and T-shaped?

Think of these three profiles as different silhouettes of a professional:

I-shaped: deep expertise in one topic, little breadth. Fragile when the market shifts.
Generalist: broad capability across many topics, but no real depth in any of them.
T-shaped: broad knowledge across many areas, plus deep expertise in one or a few [05:15].

The T-shaped profile is powerful because it lets you evolve with the world. If your specialty changes, your breadth keeps you relevant. If your industry pivots, your depth still gives you leverage.

Why are I-shaped professionals at risk today? Because when their single area of expertise becomes automated or obsolete, they have nothing else to fall back on. Breadth is what keeps you employable when change accelerates.

Why does being T-shaped protect your career?

Companies are shrinking their lifespans, crises are becoming more frequent, and entire job categories disappear in a few years. A narrow expert bets everything on one skill staying valuable. A T-shaped professional bets on adaptability.

Developing this shape means investing in one or two areas you truly master, while staying curious and capable across adjacent fields. It is the same logic that keeps modern companies alive: relevance through range, not just depth.

What is your current shape, and which direction do you want to grow next? Share it in the comments.

Resumen

Why does innovation matter in today's business world?

When you spend your days buried in tasks, you lose sight of better ways to work. And here is the uncomfortable truth: what worked yesterday might already be outdated today.

How has the lifespan of companies changed?

What is a T-shaped professional? Someone capable and knowledgeable in many areas, and expert in one or a few. This shape lets you adapt when your specialty shifts or disappears.

What can a crisis teach us about innovation?

A crisis provides a sudden and real sense of urgency.
Organizations can drop other priorities and focus on a single challenge, reallocating resources as needed.
Teams come together with a greater diversity of perspectives instead of pulling in different directions.
The urgency of finding a solution legitimizes experimentation that would otherwise look like waste.
Because a crisis is temporary, organizations commit to intense effort over short periods, unlocking innovation that would not happen in normal times.

That combination is rare in day-to-day operations. When you learn to read a crisis this way, you stop seeing only threat and start seeing a window.

How do you become a T-shaped professional?

What is the difference between I-shaped, generalist, and T-shaped?

Think of these three profiles as different silhouettes of a professional:

I-shaped: deep expertise in one topic, little breadth. Fragile when the market shifts.
Generalist: broad capability across many topics, but no real depth in any of them.
T-shaped: broad knowledge across many areas, plus deep expertise in one or a few [05:15].

The T-shaped profile is powerful because it lets you evolve with the world. If your specialty changes, your breadth keeps you relevant. If your industry pivots, your depth still gives you leverage.

Why are I-shaped professionals at risk today? Because when their single area of expertise becomes automated or obsolete, they have nothing else to fall back on. Breadth is what keeps you employable when change accelerates.

Why does being T-shaped protect your career?

What is your current shape, and which direction do you want to grow next? Share it in the comments.

Getting into the world of innovation

Innovación Empresarial: De la Idea al Negocio Real

How Might We Statements Define Innovation

Why Innovation Keeps Your Career Relevant

What Innovation Really Is (It's Not Tech)

Design Thinking vs Lean Startup Explained

Listening to your user

User Research Methods That Actually Work

Why Empathy Shapes Better Solutions

How to Turn User Research Into Insights

Creating valuable ideas

Creativity as a Skill You Can Build

Finding Ideas by Borrowing From Other Fields

Brainstorming Rules That Actually Generate Ideas

De idea a concepto: Transformación y priorización efectiva

Considering the outside world

Identificación y Análisis de la Competencia en Negocios

Context Map Canvas for Your Business Idea

Recap

Innovación Empresarial: Estrategias para la Creatividad y el Análisis Competitivo

Putting your ideas to the test

Prototipos: Validación de Ideas Empresariales

Prototipado Efectivo: Qué y Cómo Validar Ideas

Six Prototyping Methods Before You Build Anything

Iterations, Pivots, and Killing Bad Ideas

Going from idea to business

Business Model Canvas Explained in One Page

Business Models That Capture Value

Getting people on board

Why Most Innovations Die Before Launch

How to Pitch Your Idea Using Aristotle

Innovating in the real world

Frugal Innovation: Doing More With Less

Romper Hábitos para Fomentar el Pensamiento Innovador

Entrepreneurial Innovation Skills Course Recap

Habilidades de Innovación para Emprendedores e Intrapreneurs

Why Innovation Keeps Your Career Relevant