Qué es CTA

CTA or call to action is a piece of content that is displayed on the website to lead users and visitors to perform an action. A CTA can be a button, a line of text or image within your website that tells your potential customers what the next step in their buying process is.

CTAs are widely used within a Digital Marketing strategy to ensure that users know what to do if they want to buy, subscribe, answer a survey or submit a request. A CTA is also used to convert a visitor into a lead.

What is the purpose of using a CTA in Digital Marketing?

You've probably seen CTAs like "try a month for free" or "start now." These phrases are used within your website content to:

• Indicate to a user what action you want them to take.
• Motivate the user to take the next step in their buying process
• Convert visitors to leads
• Convert leads into customers

The CTA will be a strategic element if you want to achieve specific goals, for example, if you want your visitors to fill out a form, buy your product or register for a webinar you should use a CTA.

Remember that whoever comes to your website sometimes doesn't know exactly what they want and what they need to do to get it. By using the call to action or CTA in your web content you are providing a better user experience and above all indicating what they should do to get what they want.

What is CTA in Marketing and how can you use it?

The CTA in Marketing will help your visitors decide:

• Follow you on your social networks
• Subscribe to your blog
• Fill out a form
• Agree to receive notifications
• Open an account
• Buy your product or service

As you can see, the CTA is used not only to guide you through the purchase process, it is also used for almost any action within your Digital Marketing strategy. In that sense, you should keep in mind that when creating a call to action or CTA:

• Know who you are targeting: it is different to talk to someone who already wants to buy than someone who does not.
• At what stage of the conversion funnel the CTA will be used: so you are clear about the message you want to give.
• Use action verbs in your copy: phrases such as "click here" or "more information" leave out verbs and do not call for action. Use verbs such as get, enter, dream, win or call.
• Choose a location and design: where can your CTA be visible? Think about this every time you create one and choose a design that is related to the colors and typography of your site.

Examples of CTAs in Marketing

And so that you have more clarity about the CTAs you can use on your website and social networks, we show you some examples below.

1. CTA on your website

Within your website you have different options to use CTAs:

• On the blog
• On a landing page
• On the home page
• On the services page
• On the contact page

According to what you want your potential customers to do, create the CTA with a copy that calls to action, for example, "Create an ecommerce no matter what you sell" and "Start the free trial" are CTAs on the Shopify home page:

And for you to strategically create content start with the Content Marketing Course and continue with the Advanced Content Marketing Course.

2. CTAs on Instagram and Facebook.

Calls to action are used on social networks like Instagram or Facebook to drive users to your website. Here you have as an example this Spotify post where the CTA "Learn something new or learn a new story for free on Spotify" tells the user what they want them to do.

To manage your social networks like a pro take the Community Manager Course and execute your digital strategy.

3. CTA in emails

Certainly, sending emails to your leads and customers must contain clear CTAs and call to action. Here we show you how Platzi does it when they want their students to get certified.

And so that you don't stop learning, start the Email Marketing Course and create effective campaigns.

Where should you put a call to action to achieve more conversions?

According to Grow and Convert, welcome boxes on a blog get 10% - 25% conversion, making this one of the best options to place CTAs.

If this is not an option according to the objectives of your marketing strategy you can use them:

• In pop-ups
• In the sidebar
• In sliders

And keep in mind that a personalized CTA that knows who it is speaking to gets a 202% better performance than a basic CTA.

CHALLENGE:

Are you already using CTAs on your website? Write in the comments which CTAs you can't miss on your website pages.

Conclusion

The CTA or call to action will help you convert visitors into leads and leads into customers. If you make use of clear and concise CTAs within the content of your website you will get people to perform the actions you want.

Join the community of students learning at the Digital Marketing School, see you there!